Dr. James McAnally DDS, FAGD, FICOI, FMII

Big Cases and the Advanced Trained Dentist
The McAnally System™ - Dental-Trust - The All-on-4 Program

Like most in the profession, you went into dentistry to help people. Unlike most, as your practice matured, you acquired advanced clinical skills via post-graduate residencies and programs such as Kois, Pankey, Spear, LVI, etc. As part of your educational journey, you also probably found that there are certain cases that excite you the most. These are often the more complex, comprehensive, or “big” cases such as All-on-4, sedation, reconstructions, Invisalign, 6 Month Smiles, cosmetics, digital dentistry, CEREC, sleep apnea, TMJ, and general anesthesia pediatrics.

There are tremendous benefits to doing more big cases annually as it is the greatest good for patients' lives. Besides simply financial benefits, you treat fewer individuals in a day, have better control over your schedule, and create more free time – an abundance of quality time – for your life at work and home.


How to find – and ethically sell – Big Cases that excite you.

The McAnally System fixes sales process (dental cases acceptance) for big cases, minimizes fee discounting, and also addresses the major trust factors that impact referrals, patient retention, and your advertising results.  For implant practices including generalists, oral surgeons, prosthodontists, and periodontists, the All-on-4 Program goes beyond trust factors and sales (dental case acceptance) process and addresses full arch implant advertising. Our in-house team advertises the All-on-4 procedure to bring 50-100 of these cases annually into qualified practices.

If you have advanced training and offer niche services as either a specialist or generalist and haven’t addressed sales (dental case acceptance) as a process with defined steps involved, just like a complex dental procedure, then you are not using your skills to their fullest. If you are spending thousands on dental advertising (or on referral generation) and not addressing specific patient trust factors, then you are diminishing your returns and helping fewer patients.

If you’re ready to routinely do more big cases and to help more patients, our Programs and staff are here for you.  The first step is always a one-on-one practice analysis and program discussion with our founder Dr. James McAnally.  You can find a time here

Find and do more of the cases that excite you.

More Details on Dental Case Acceptance



recognized by Dentistry Today

For 7 years running, Dr. McAnally has
been recognized by Dentistry Today as
the nation’s top expert in niche procedure
marketing and ethical selling.

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