Full-arch implant cases, and, specifically, the All-on-X case, is almost entirely an advertising based service. At least 95% of cases are created by advertising.
Yes, occasionally there is an oral surgeon, with a hella-massive referral network, who can avoid advertising for All-on-X cases BUT most specialists, including the OMFS and PERO docs, are in the exact same boat as the implantologist.
You can refuse to accept this reality but, like it or not, if you refuse to advertise for All-on-X you will have few All-on-X cases and maybe even zero cases. It’s sad to think about the expensive CE, time, and armamentarium going to waste in these practices.
We’ll let you in on a little secret…
The Medicare Component
We’ve gotten pretty darn good at making the phone ring in practices from patients needing major dentistry who can benefit from procedures like All-on-X. It’s what has made us the #1 network of full arch focused practices outside of the Corporate owned networks.
Some of our doctors in super competitive urban markets are also equipped to bill and collect from Medicare for their patients related to full arch implant treatment (oral surgery services preparing for implant treatment). As a result, they can routinely collect an average per arch surgical reimbursement between $5K-$6K. This means $10K-$12K for a full mouth case.
For our single arch example, if the total single arch case fee was $20K and Medicare pays $5K, that patient writes the practice a $10K check for the non-covered services for their arch of treatment and both parties are happy. Think about it. That $5K is more than ANY DENTAL INSURANCE policy ever. And if it’s two arches, the reimbursement is at least 5X a generous $2,000 per year dental benefit.
Side Effects May Occur
An interesting side effect of having not just a regular implant message but also a “Medicare” implant message is that some patients without the correct medical clinical condition in the bone structure OR without the correct version of Medicare (there are three version), still proceed with FULL FEE care paid for out of pocket.
The above case is an example of just that. Upper and Lower AOX treatment – case total $45,000. [As we’ve had people steal our case photos and claim they are theirs we have to put that copyright notice on the image.]
Now, when Medicare is going to help pick up some of the fee for an implant case’s oral surgery, the “discount” to that patient becomes so great that NO other practice can match it.
Not your local “low-ball” fee scum sucking dirt bag (we all know the type) down the street.
… nor any of the the local corporate scum bags.
(That’s why it’s a secret to most implant dentists!)
Being Open To Change
FYI – For those who are “anti-Medicare” you don’t have to do anything with this ‘secret’ information but simply ignore it (or share it with a more open minded provider since this is also a compassionate service to offer our retired population).
For those willing to “plus” our regular All-on-X messages with Medicare implant/oral surgery advertising, they open up an additional stream of cases that no one else can compete with nor access. There are only a few markets where multiple Medicare billing implantology practices advertise these service.
Either way, these secrets are fun stuff AND the best part is a lot more patients get help.