Dental Practice Bonus Systems for Big Case and Trust Based Practices There are a lot of dental bonus systems floating around and I’ve seen most of them. Quite a few will work for a year or two but then MOST fall by the wayside because they are too easily gamed by the participants. I’ve only seen two variations on dental practice bonus systems that work for the long-term (decades) and we’ve adapted and refined both of these dental bonus systems for our members over the past 10 years. Here are the essential keys to understand about [...]
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Building a Dental Team – What Google Says Our member dentists successfully use Google to build their practices on many levels including building their dental team. Many are amassing large stockpiles of Google reviews using this technology that makes getting hundreds of reviews annually as easy as seating a patient in an operatory. Dentists who are trusted the most tend to have the most reviews. Why? Because reviews are one of the measurement of trust by many consumers when they do their “homework” on services and products they are considering purchasing. Others are making sure their [...]
Flying Lessons and Dentistry-Dental Practice Advice In this dental practice advice series lets talk about how critical it is to review how you go about how you present your cases with a check-list and how you have an advantage over other dentists who have not learned how to use them. Would you personally try to fly a plane (or land it!) without flight lessons? What about a multi-engine plane with your entire family on board? What about a Gulfstream jet? Here's another one.....Would you go flying as a passenger with someone in any of the [...]
Lessons from Dental Meetings Like the ICOI Part 1- Online Dental Practice Reviews I’m one of the few consultants that has spent 20 years treating patients first hand. I still go to clinical dental meetings. I still keep up with new dental science and in particular I keep up with the science of implants and how critical it is to have online dental practice reviews, now more than ever. Recently, I attended the ICOI’s winter symposium in Doral, Florida. Two of the best presentations at the meeting were Dr. Craig Misch’s update on success rates [...]
Believability and Kvetching in Boca Raton- Dental Practice Advice In my dental practice advice series lets talk about those who complain too much. After years of observing and listening to specific situations in practices throughout the world, I can tell you there aren’t a lot of new surprises in what I hear. Being more than a decade into what I call my third career (full time consultant), I can tell you that these stories are repeated over and over. Recently, I had a conference call with two docs in an area of Florida with a [...]
Procedure TIDAL WAVES!!! – The reality of Dental Practice Marketing In this dental practice marketing series let's discuss how all kinds of things cross yours and my inbox. I love Dental-Town and Howard as they are always pitching something through my email box that’s interesting and of benefit to a percentage of the profession. There are some amazing innovative techniques out there such as the Pin-hole procedure, All-on-4/6, Cerec, Fast Ortho techniques, etc. AND there are also 3 important questions you should always ask yourself before adding on more CE that comes with expensive "armamentarium" and [...]
Dental Consultants-What You Don’t Know about Consultants There are a lot of very good consulting programs and dental consultants and gurus out there. Scheduling Institute, Blatchford, Pride, Miles, Jameson, etc. Some are quiet behind the scenes types that you have to decrypt a special code to track down, some scream at you from a big stage using subliminal selling methods on you leaving you wondering how it is your credit card got out of your wallet or what the heck you bought, others come up through the real world ranks of being at chair side and having [...]
How many All-on-4 Phone Calls – What’s Reasonable: All-on-4 training I’m often asked “how many phone calls can I expect if we’re doing the right kind of marketing and spending the right amount of money each month for my all-on-4 cases after my all-on-4 training?” One thing to understand about “deep disability” marketing (which is what All-on-4/6/8 etc. is all about) is that when you provide a solution that answers deep dental disabilities, you will get a wide range of phone calls involving almost every clinical discipline. It’s not just implants but it’s perio, general restorative, fixed [...]
The Skinny on Dental Practice Websites Recently, I had calls with several docs who had either recently spent $9,000 plus with Einstein Dental on a dental practice website or were considering it. To be blunt--it’s utter nonsense to spend this kind of money on a dental practice website in 2016 be it with Einstein, Progressive, or whoever, and I’ll go into the reasons below. Yes, I could sell dentists on a $20K dental practice website since after-all I’m the most recognized sales expert in the profession BUT it wouldn’t be right knowing what I know is important [...]
What is the Marketing Cost for All-on-4-Cases I've gone into the long list of reasons why the public wants this procedure. So, what are the marketing costs for all-on-4-cases to see 50-100 of these cases annually? Well, before we get into actually dollar amounts and ranges, there are four big picture concepts to understand. #1 - The first thing to realize is that with marketing/advertising ANY niche procedure there is a certain minimal budget required to “break the glass.” Breaking the glass refers to getting in front of enough patients for your message to matter. Anything below [...]