Leah Heldman, Author at The McAnally Selling System

About Leah Heldman

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So far Leah Heldman has created 15 blog entries.

Dentistry News and Harvard Business Review ….

Leah Heldman2019-10-23T15:28:47-04:00

Dentistry News and Harvard Business Review …. In dentistry news it is important to keep an eye on reviews from experts in the business field. During the midst of the last recession Harvard Business Review published a review of the most important consumer trends being slowed and accelerated courtesy of the recession. A number of the accelerated trends have only sped up and become even more prominent since their report. Ignoring this data is bad for the business of your practice. Most dentists don't consider that the data should be considered dentistry news. It’s doubtful [...]

Dentistry News and Harvard Business Review ….Leah Heldman2019-10-23T15:28:47-04:00

In Dental Practice Marketing Don’t Whine about Selling

Leah Heldman2019-10-23T15:30:00-04:00

In Dental Practice Marketing Don't Whine about Selling Are you whining about how hard it is for you in dental practice marketing ? If you are you should stop. Dentists have it so easy compared to other industries. Step inside any organization that is truly sales driven where the entire organization lives or dies by sales and you will find non stop building of prospect lists and prospects being hounded until something happens. Invariably a lot of that hounding involves some sort of outbound phone calling. It is not a pretty business and it is [...]

In Dental Practice Marketing Don’t Whine about SellingLeah Heldman2019-10-23T15:30:00-04:00

Dental Marketing Strategies…why BMWs and iPHONES sell themselves

Leah Heldman2019-10-23T15:31:11-04:00

Dental Marketing Strategies...why BMWs and iPHONES sell themselves Why our dental marketing strategies should emulate large company marketing such as BMW or Apple. Chances are a dentist you know (perhaps yourself) owns a BMW. Most certainly someone in your office owns an iPhone. Ask owners of these devices to name why they’ve bought one (or more) over the years and at or near the top of the list of reason you’ll invariably find that FUN is something many associate with playing with (phone) or driving (car). Products that find a sweet spot with filling a [...]

Dental Marketing Strategies…why BMWs and iPHONES sell themselvesLeah Heldman2019-10-23T15:31:11-04:00

Dental Practice Advice and Avoiding Buyer’s Remorse

Leah Heldman2019-10-23T15:31:53-04:00

Dental Practice Advice and Avoiding Buyer’s Remorse In my dental practice advice I tell my clients that we need a checklist and proper systems in place so we never have an unhappy patient. We’ve all been there. You perform some treatment that is clinically acceptable, ethically within reason, and functioning properly and now months later the patient is unhappy and says “I wished I’d never decided to do this.” Nothing you can try or do will change their mind. It’s classic buyer’s remorse. There are reasons to reduce or prevent buyer’s remorse in just about [...]

Dental Practice Advice and Avoiding Buyer’s RemorseLeah Heldman2019-10-23T15:31:53-04:00

Dental Practice Marketing-Are you too professional doc?

Leah Heldman2019-10-23T15:34:27-04:00

Dental Practice Marketing-Are you too professional doc? When marketing for the dental practice one has to be aware that you are communication effectively and clearly with your patients. Thankfully, most doctors are professional and should remain just that–professional. But unfortunately, many very good ones and many with amazing clinical skills aren’t seeing the number of patients that they could be NOR do they do the cases they could be doing… because they are too professional. You can read more about this in my #1 top selling book on Amazon. What do I mean? Without rapport, [...]

Dental Practice Marketing-Are you too professional doc?Leah Heldman2019-10-23T15:34:27-04:00

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