Believability and Kvetching in Boca Raton- Dental Practice Advice
In my dental practice advice series lets talk about those who complain too much.
After years of observing and listening to specific situations in practices throughout the world, I can tell you there aren’t a lot of new surprises in what I hear. Being more than a decade into what I call my third career (full time consultant), I can tell you that these stories are repeated over and over.
Recently, I had a conference call with two docs in an area of Florida with a lot of retirees. One of them (a GP) was gung-ho on restoring a lot of All-on-4 cases. The other (a periodontist) was simply on the call to kvetch about why things are different where they are and why any particular plan of action was bound to fail…blah blah blah…..a repeated story. Actually, they both were feeding off the kvetch of the other. Eventually they pointed their kvetch toward me and I gradually pulled myself out of the discussion and ended the call. These are not the types of docs I am willing to spend my time working with or for. The odds are a non-kvetching doc will appear in the same market in the near future so I’m happy to wait.
Five years from now, both of these docs will be doing the same thing they are now and they’ll still be competing for #1 Kvetch Award. Step into any market and you’ll find a duplicate of these two and you’ll find someone (or a duo) who skips the complaining and who does a LOT more cases.
We’ll come back to the opposite of complaining and/or kvetching in a minute.
Now, one thing that jumped out at me when I quickly reviewed both these guys’ websites was that neither was very believable based on how they presented themselves to the public. What they were considering doing was taking advertising to the public about a particular procedure and anytime you do just that (advertise a service broadly to the population) you contend with the need to create believability in total strangers. Again, you are trying to convince a dis-trusting stranger who has probably had a bad dental experience somewhere in their history to trust you. It’s a big deal.
The more costly the service the more HUGE the need to get ahead of the believability factor.
If you now advertise your services, the odds are you aren’t as believable (or credible) as you could be.
Why not fix that issue and help more patients?
A HUGE part of The McAnally System is showing you exactly what is required to create more believability than others around you. To discuss exactly what program option makes sense for you and your team. Go here.
Now….back to kvetching.
These two guys live in what I like to call “complainer’s ville.”
Now, here’s the story I see and hear from practices led by doctors who aren’t complainers/whiners/kvetchers…. When those in the opposite camp identify something they either don’t want more of (e.g. a specific problem in their practice) or something they want more of (free time, certain cases, income, etc.), instead of kvetching, they either make a request or they take action. That’s it.
A complaint is uttered and it wastes everyone’s time. A request or action replacing a useless complaint leads to a solution.
If you complain a lot, how about taking action instead? Maybe you’ll surprise yourself with the outcome.\
If you’ve never read my guide on 39 keys I see in common with the highest performing practices, why not check it out. You can find it here.