Diagnosis and Informed Consent in All-on-4 Advertising

2021-12-09T10:33:04-05:00

As an agency, we really hate surprises. Even if we have previously been active in a market, we are still concerned about current market conditions resulting in a surprise today that didn't exist a few years ago. In normal times, things can change locally in a competitive environment within two years. Diagnosing Properly Without this kind of analysis, this is the equivalent of you diving headfirst into a lake without knowing what sits just under the surface of the water which is foolish in real life and foolish in advertising! Occasionally, we have new members who want to go big with [...]

Diagnosis and Informed Consent in All-on-4 Advertising2021-12-09T10:33:04-05:00

What’s the Cost for Advertising All-on-4 Cases?

2021-12-09T10:33:42-05:00

We've gone into the long list of reasons why patients want full arch immediate load implant procedures such as All-on-X / All-on-4. This procedure (or similar protocols) continues to be a winner for patients and for implant practices willing to embrace the right advertising while taking relationship based sales process serious. We've also gone over the population demographics and that the trend of terminal dentition patients wanting and needing these protocols and future derivations of such will continue to expand for the coming 20-30 years. Barring a zombie apocalypse, this procedure will outlive my personal business lifetime and very likely every [...]

What’s the Cost for Advertising All-on-4 Cases?2021-12-09T10:33:42-05:00

Imagine: Getting Your Full Case Fee While Medicare Covers Up to HALF of That Fee for the Patient

2021-12-08T15:17:01-05:00

Right now, there is a 99% chance AGAINST there being another practice, within your driving distance market area, that is capable of getting Original Part B Medicare patients a 25-50% treatment subsidy (up to $13,600) for their oral surgery/implant care. You read that right, up to $13,600 in FREE money for implant patients looking for someone who will happily file a Medicare claim for them as part of the same patient also paying for the remaining treatment cost (i.e. restorations) out of pocket. Imagine The Possibilities Imagine, for a moment, the following scenarios at your practice: 1. Getting your full AOX case fee (Medicare payment [...]

Imagine: Getting Your Full Case Fee While Medicare Covers Up to HALF of That Fee for the Patient2021-12-08T15:17:01-05:00

With Full-Arch Advertising/Sales, There Are No New Wheels To Invent

2021-12-08T13:05:39-05:00

I've gone into the long list of reasons why the public wants full arch immediate loading solutions such as All-on-4 / All-on-X for terminal dentitions. We are almost ready to go into dollar amounts required to advertise this procedure effectively but, before we go there, we will cover one final CRITICAL CONCEPT to help you understand the reality of advertising and sales of this service. Concept Review As a reminder, CRITICAL CONCEPT #1 is that there is a minimum entry level budget to open the door to at least 3 arches per month. Three arches per month is where the time [...]

With Full-Arch Advertising/Sales, There Are No New Wheels To Invent2021-12-08T13:05:39-05:00

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2021-12-08T12:42:28-05:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as All-on-4 / All-on-X / etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride or [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2021-12-08T12:42:28-05:00

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process

2021-12-08T12:27:40-05:00

Want to know the #1 surprise discovery I made in 2001 as it related to advertising and sales of the full arch implant case (this was before All-on-4 / All-on-X)? The surprise was how easily everything amazing that I was up to with getting a solid implant message to the public via advertising could be easily destroyed by some of the nicest, caring, friendly, most personable staff you can imagine. Yes, my staff were literally killing my advertising and cases! My full-arch implant ads would generate dozens and dozens of implant patient phone calls every week but these nice caring staff [...]

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process2021-12-08T12:27:40-05:00

Medicare and Full-Arch Cases: How To Think About This Payment

2021-12-08T11:45:50-05:00

Not only is the Full Arch Program the #1 antidote to ClearChoice nationally in the US but our U.S. and U.S. territory members have access to a one of a kind, predictable way to advertise for and access a treatment subsidy of up to $13,600 per patient from Medicare Original Part B. While the practice collects their full fee (Medicare Surgical Fees + Patient Out of Pocket for Non-Covered Services). The patient has a 25-50% reduction in their out of pocket expense. It's a implant marketing and case sales advantage that no other specialty implant advertising agency has mastered to deliver [...]

Medicare and Full-Arch Cases: How To Think About This Payment2021-12-08T11:45:50-05:00

Why Nine Months Is the Magic Number…

2021-11-09T12:13:22-05:00

Month nine in the Full Arch Program is what we call the "momentum" month. It's a magic month, for sure. Things start to fire on all cylinders and doctors "disappear" on me because they are too busy to talk. One of our practices that started 9 months ago recently reported a $200K collection month for their implant cases. World record for this guy AND he has been practicing a long time.  He's tried a bazillion dental marketing companies (not owned or run by dentists who have ever actually practiced). These non-dentist owned companies have typically scr*wed him over and never really [...]

Why Nine Months Is the Magic Number…2021-11-09T12:13:22-05:00

Just Say No To Dumb Discounting

2021-11-09T11:45:24-05:00

FACT: The Full Arch Advertising Program with optional Medicare Medical Oral Surgery billing is the largest independent affiliation of practices delivering the much desired and much needed immediate loading dental implant solution to patients in terminal dentitions. There are many 'fast treatment' protocols and many implants out there be they premium priced or discounted that can WORK with the right case. It's even legal to design and manufacture your very own implant for about $20 per unit but that's another subject.... Can You Save Money On Implants? Sure and many docs are always rushing to cut costs on implant fixtures BUT [...]

Just Say No To Dumb Discounting2021-11-09T11:45:24-05:00

The Best Advertising Mix for AOX Is…

2021-11-09T11:34:18-05:00

What is the BEST ad mix for finding AOX Cases? A very good question. Ultimately, the ad mix will depend on location as well as goals with case numbers.  If your goal is 3-4 arches per month, your ad 'mix' will be different from someone that wants two arches EVERY week. If you are in a market that is predictable with Medicare billing for medical necessity oral surgery and endosteal implants, this will also affect the mix. The Best Advertising Mix In the majority of markets, Search based Google paid ads are a big component for finding AOX cases. There are [...]

The Best Advertising Mix for AOX Is…2021-11-09T11:34:18-05:00
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