Big Case Marketing Blog

  • dental implant marketing

What does it take to have 50-100 All-on-4 cases every year in dental practice marketing ?

2019-10-23T12:39:42-04:00

What does it take to have 50-100 All-on-4 cases every year in dental practice marketing? When it comes to dental implant marketing what does it take to have 50-100 All-on-4 cases every year? In major metro markets 50-100 cases a year will mean you are one the top 3 docs in the area performing this procedure. In a more rural setting, you very well may be the #1 doc in the entire state/province. A lot of docs want to know what’s required for this particular dental implant marketing so here’s a summary: #1 – Great teams. [...]

What does it take to have 50-100 All-on-4 cases every year in dental practice marketing ?2019-10-23T12:39:42-04:00
  • Dental Patient online value

Dental Patient Lifetime Value and Online Reviews

2019-10-23T12:41:10-04:00

Dental Patient Lifetime Value and Online Reviews In a minute we'll get into the math of online patient reviews and dental patient online value. A big take home message from the numbers you'll see below is that it is possible in many markets and in "stealth" fashion with minimal to no paid advertising to generate most or all of a practice's NP flow just from reviews. Now back to Dental Math. The great thing about dental practice match needed to be successful isn't complicated. Yes, P&Ls and Balance Sheets are important and knowing initial new [...]

Dental Patient Lifetime Value and Online Reviews2019-10-23T12:41:10-04:00
  • dental patient financing

Dental Patient Financing – The Truth about 3rd Party Financing

2019-10-23T12:45:19-04:00

Dental Patient Financing – The Truth about 3rd Party Financing If you drink the kool-aid put forth by 3rd party finance companies, they will convince you that you "need" to put every patient on an account and do all of your billing through it when dental patient financing. WHY? Well, because they get an amazing fee out of the deal—duh. There is also a back-end where these companies continue to sell to the consumer so in effect YOU pay them to create a new customer for them for many years ahead. That’s something no dental [...]

Dental Patient Financing – The Truth about 3rd Party Financing2019-10-23T12:45:19-04:00
  • dental specialist marketing

Dental Specialist Marketing and The State of Specialty Referrals

2019-10-23T12:46:29-04:00

Dental Specialist Marketing and The State of Specialty Referrals While this article series is centered on the specialist, be aware that if you are a generalist doing niche procedures, there is value for you in understanding the trends which will be discussed. Feel free to forward this article on to your specialist colleagues who can benefit. Dentistry as it relates to the traditional referral model for specialists continues to evolve and change rapidly. The changing nature of referrals has a direct impact on the economic health of the specialty practice. Being aware of the biggest [...]

Dental Specialist Marketing and The State of Specialty Referrals2019-10-23T12:46:29-04:00
  • dental specialist marketing

Dental Specialist Marketing and The State of Specialty Referrals Part 2

2019-10-23T12:47:33-04:00

Dental Specialist Marketing and The State of Specialty Referrals Part 2 Dental Specialist Marketing and The State of Specialty Referrals Part 2 We’re continuing the discussion of changes in referral patterns and how this needs to affect thinking on the specialist part as related to dental specialist marketing. Feel free to forward this article on to your specialist colleagues who can benefit. Due to the trends discussed and that are well underway, specialists in growing numbers will be forced to embrace at least some direct to consumer advertising if they wish to not just thrive [...]

Dental Specialist Marketing and The State of Specialty Referrals Part 22019-10-23T12:47:33-04:00
  • Dental Specialist Marketing

Dental Specialist Marketing and The State of Specialty Referrals Part 1

2019-10-23T12:49:23-04:00

Dental Specialist Marketing and The State of Specialty Referrals Part 1 Dental Specialist Marketing and the State of Referrals Part 1 While this article series is centered on the specialist, be aware that if you are a generalist doing niche procedures, there is value for you in understanding the trends which will be discussed. Feel free to forward this article on to your specialist colleagues who can benefit. Dentistry as it relates to the traditional referral model for specialists continues to evolve and change rapidly. The changing nature of referrals has a direct impact on [...]

Dental Specialist Marketing and The State of Specialty Referrals Part 12019-10-23T12:49:23-04:00
  • All-on-4 Dental Implant Marketing

All-on-4 Implants

2019-10-23T13:13:32-04:00

All-on-4 Implants By popular demand, here are all three parts of the All-on-4 series in one place regarding dental implant marketing. Enjoy! Recently I met with a two doc practice who has been providing implant services for 30+ years and an active client for 6+ years. I meet with them 2 times per year (5 years ago the senior doc brought in a new graduate) and depending on how a particular year is going these guys they will do from $4M to close to $6M with of the production coming from implants or implant restorations. The [...]

All-on-4 Implants2019-10-23T13:13:32-04:00
  • Attract new patients

5 Ways to Attract New Dental Patients to Any Practice – Part 2

2019-10-23T13:15:53-04:00

5 Ways to Attract New Dental Patients to Any Practice - Part 2 We are full speed ahead in the last business period of 2015 (Labor-Day to 2nd Weekend of December). This week we continue with the final 3 Ways to Attract New Dental Patients. “Way” #3 to Attract New Dental Patients Look REALLY professional. Did you know trust in the professions, including dentistry, has been on a downward slope for 40 years? Yes, trust in YOU is at an all-time low. Part of the formula for attracting new dental patients at all times involves [...]

5 Ways to Attract New Dental Patients to Any Practice – Part 22019-10-23T13:15:53-04:00
  • Attract new dental patients

5 Ways to Attract New Dental Patients- Part 1

2019-10-23T13:17:04-04:00

5 Ways to Attract New Dental Patients- Part 1 We are full speed ahead in the last business period of 2015 (Labor-Day to 2nd Weekend of December) and I’ve decided to give you 5 ways to attract new dental patients to any practice. “Way” #1 to Attract New Dental Patients Every 90 days, mail out a letter to all your local friends, family, and patients. As long as a patient has been in your office AT LEAST once in the past 12 months. Ignore everybody else. Those who have been around the “Big Case” world [...]

5 Ways to Attract New Dental Patients- Part 12019-10-23T13:17:04-04:00
  • Dental Competition

Who is Your Dental Competition- Part 2

2019-10-23T13:18:26-04:00

Who is Your Dental Competition- Part 2 Last week we covered the non-clinical dental competition you are in with other goods and services that have similar or greater price points than anything you do in your practice. Dentists greatly underestimate the pull of all of the other options in the market place. The wisest set-up a sales method that helps position fees and value against whatever else a patient may be considering instead of their dentistry. You can find the #1 sales method for advanced trained dentists here. For those wanting to have a greater understanding of [...]

Who is Your Dental Competition- Part 22019-10-23T13:18:26-04:00