Two Things That Divide Those Who Can From Those Who Do (A Lot)

2021-11-09T11:23:28-05:00

Is it still possible to treat three to four full-arch implant cases per month or even two arches every week? In most most markets, these goals are still achievable. [We verify all markets before we embark on ANY goal which is a discussion we have on our 1:1 calls with possible new member clients. More on that below.] But there is a divide between those who can and those who do. The Appeal of Quick Treatments Patients still want and need full arch implants. These accelerated treatment methods that allow the patient to avoid a removable denture step over "traditional" implant [...]

Two Things That Divide Those Who Can From Those Who Do (A Lot)2021-11-09T11:23:28-05:00

Self-Assessment: Is It Time for More Full-Arch Implant Cases?

2021-11-09T11:07:36-05:00

Here is a self-assessment to help you decide if it's time to consider you are ready to pursue more full-arch implant cases by way of laser focused specialty advertising and for using a sales process rivals or exceeds any competitor or the local ClearChoice. Can you competently perform All-on-4 / All-on-X cases now with your last case being within the last 60 days? Do you are use computer guided surgery (e.g. Chrome or similar)?  If yes, give yourself bonus points for adding efficiency and more predictability to your cases. Do at least 9 out of 10 patients say they are happy [...]

Self-Assessment: Is It Time for More Full-Arch Implant Cases?2021-11-09T11:07:36-05:00

How Medicare Dental Implants and Oral Surgery Work In Your State

2021-10-27T18:22:25-04:00

FACT:  Medicare doesn’t pay for dentistry, but it can and will pay for medically necessary oral surgery and Medicare will pay some fees for dental implants as part of bone reconstruction surgery, which most dental implantologists perform. If you live in one of the following states, you can expect a Medicare oral surgery or a Medicare dental implant claim payment to be paid in 21-30 days for a Medicare Patient with Original Part B with medical necessity. Iowa Kansas Missouri Nebraska Indiana Michigan Kentucky Ohio California Hawaii Nevada Alaska Arizona Idaho Montana ND Oregon SD Utah Washington Wyoming  Arkansas Colorado New [...]

How Medicare Dental Implants and Oral Surgery Work In Your State2021-10-27T18:22:25-04:00

Why Traditional Dental Sales Is Such a Turnoff

2021-10-27T15:44:14-04:00

If you never liked playing the role of salesman as defined what circulates in the profession as what constitutes dental ‘sales,’ you are not alone. Routinely what is falsely believed as how one is ‘supposed’ to sell treatment in a dental practice includes high pressures selling, sales gimmicks (if you could wave a magic wand in front of your mouth…), and often advertising big discounts or published low fees to create a sales conversation. The reality is most of us in the profession dislike what those things represent. Why Dental Sales Is A Turnoff Unfortunately, most clinicians believe that these are [...]

Why Traditional Dental Sales Is Such a Turnoff2021-10-27T15:44:14-04:00

With Full-Arch Advertising and Sales, There Are No New Wheels To Invent

2021-10-26T15:50:52-04:00

I've gone into the long list of reasons why the public wants full arch immediate loading solutions such as AO4/All-on-X for terminal dentitions. We are almost ready to go into dollar amounts required to advertise this procedure effectively but, before we go there, we will cover one final CRITICAL CONCEPT to help you understand the reality of advertising and sales of this service. Critical Concepts As a reminder, CRITICAL CONCEPT #1 is that there is a minimum entry level budget to open the door to at least 3 arches per month. Three arches per month is where the time and economic [...]

With Full-Arch Advertising and Sales, There Are No New Wheels To Invent2021-10-26T15:50:52-04:00

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2021-10-26T12:48:53-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as AO4/6, etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride or who lacked good [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2021-10-26T12:48:53-04:00

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process

2021-10-26T12:37:01-04:00

Want to know the #1 surprise discovery I made in 2001 as it related to advertising and sales of the full arch implant case (this was before AOX)? The surprise was how easily everything amazing that I was up to with getting a solid implant message to the public via advertising could be easily destroyed by some of the nicest, caring, friendly, most personable staff you can imagine. Yes, my staff were killing my advertising and cases! My full arch implant ads would generate dozens and dozens of implant patient phone calls every week but these nice caring staff didn't have [...]

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process2021-10-26T12:37:01-04:00

Medicare and Full-Arch Cases: How To Think About This Payment

2021-10-26T12:30:47-04:00

Not only is the Full Arch Program the #1 competitor to ClearChoice nationally in the US but our U.S. and U.S. territory members also have a one of a kind, predictable way to access a treatment subsidy of up to $12,500 per patient from Medicare Original Part B fee for service medical insurance. It's a implant marketing and case sales advantage that no other specialty implant advertising agency has mastered to deliver even more implant cases to practices like yours. The Medicare Mindset Medicare patients choose our members since they are the ones who can get this treatment subsidy reliably for [...]

Medicare and Full-Arch Cases: How To Think About This Payment2021-10-26T12:30:47-04:00

Imagine: Getting Full Fee While Medicare Covers 25-50% of That Fee for Your Patient

2021-10-26T12:13:24-04:00

Right now, there is a 99% chance AGAINST there being another practice, within your driving distance market area, that is capable of getting Original Part B Medicare patients a 25-50% treatment subsidy (up to $12,500) for their oral surgery/implant care. The Ideal Scenario If having the ability to reduce out of pocket full mouth treatment cost for these patients by a minimum of $8,000 was predictable for your practice, IMAGINE.... Getting your full AOX case fee (Medicare payment + patient out of pocket non-covered treatment portion) for a qualified Medicare original Part B patient while your patient gets 20-25% paid of their total case fee by [...]

Imagine: Getting Full Fee While Medicare Covers 25-50% of That Fee for Your Patient2021-10-26T12:13:24-04:00

Why Serious Clinicians Write A Book (or Two)

2021-10-15T11:40:37-04:00

To illustrate the importance of books to the public when positioning yourself as the “go to” expert, let’s talk about presidential candidates. EVERY presidential candidate writes a book (or two or three) when preparing to run or when running for office. Why? Well, the reasons are many.  Here are just a few: To express ideas of what they would do as “leader of the free world” To engender a connection with the reader (i.e. knowing, liking, trusting) To have something to discuss when interviewed To get more interviews To create credibility and expertise To solicit for new customers (yes, voters are [...]

Why Serious Clinicians Write A Book (or Two)2021-10-15T11:40:37-04:00
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