Big Case Marketing Blog

  • Dental Practice Time Management

Dental Practice Time Management-How is time spent ?

2019-10-23T16:43:17-04:00

Dental Practice Time Management-How is time spent ? Where you allow your time to go in dental practice time management is important to the well-being of your practice and lifestyle. Want to know some personal secrets? I watch almost zero network television with the exception being an addict to presidential debates. Nor do I follow sports beyond a glance that section in the paper or in the fall turning to the college football poll. Easily less than 5 minutes spent in total on Sundays with such. While I don't let my time go to these [...]

Dental Practice Time Management-How is time spent ?2019-10-23T16:43:17-04:00

Dental Practice Advice-Money, Needs, Wants, and Happiness.

2019-10-23T16:44:05-04:00

Dental Practice Advice-Money, Needs, Wants, and Happiness. Money and Dental Practice Advice.........Here are a few tidbits........... You need it to live... and we've all heard, "Money doesn't buy happiness." If that was the only story, why would anyone spend so much time making it? ...and why is it hard for too many to engineer their week to earn it in a set period of hours and then take a half or full day of 100% away time from the practice to recover one's energy? ...and since we can only keep what's left after all our [...]

Dental Practice Advice-Money, Needs, Wants, and Happiness.2019-10-23T16:44:05-04:00
  • dental practice advice

Dental Marketing Ideas-Elegant Marketing Is Dope

2019-10-23T16:44:53-04:00

Dental Marketing Ideas-Elegant Marketing Is Dope One of my key dental marketing ideas is that keeping it simple and elegant gets the job done and the patient more likely to accept your case presentation every time. Elegant is an under-used word and operational mindset in today's world. -Here's one of the official definitions: -Displaying effortless beauty and simplicity in movement or execution -Refined and tasteful in appearance or behavior or style -Simple and precise The urban dictionary would throw in.... 'Without being trashy or common....' I believe that systems of every kind need to be [...]

Dental Marketing Ideas-Elegant Marketing Is Dope2019-10-23T16:44:53-04:00
  • Dental Case Acceptance

Patients Like “Simple” in Dental Case Acceptance

2019-10-23T16:46:36-04:00

Patients Like "Simple" in Dental Case Acceptance As ethical doctors, we must diagnose, recommend, treat, and re-examine in everything we do, including case presentation and dental case acceptance..... ...and there's another side to it. Patient perception equals reality. (If you want more in depth reading on this check out my new book on Amazon). Patients look for any reason justify their fears and skepticism. Ask 10 colleagues which dentists they'd never trust around them and they'll quickly come up with a few names. The last Gallup poll on the matter shows dentists having less wiggle [...]

Patients Like “Simple” in Dental Case Acceptance2019-10-23T16:46:36-04:00
  • Ethical Selling Dentistry

Lessons from Strawberries in ethical selling dentistry

2019-10-23T16:47:26-04:00

Lessons from Strawberries in ethical selling dentistry In my new book (available at Amazon.com), I talk a lot about readiness when it comes to ethical selling dentistry and marketing as well as the three types of patients that exist. Recently, something crossed my desk from a friend who works in another health arena related to the strawberry patch he maintains in his backyard. To get a great strawberry you either have to grow it yourself, go to the farm, or have a great local grocery store (back in Seattle Thriftway/Metropolitan Market always had some of [...]

Lessons from Strawberries in ethical selling dentistry2019-10-23T16:47:26-04:00
  • Dental Practice Marketing

In Dental Practice Marketing You Have to Plan around Seasons

2019-10-23T16:48:09-04:00

In Dental Practice Marketing You Have to Plan around Seasons Are you REALLY open for business? In dental practice marketing you have to be aware of the highs and lows based on the  seasons of the year. Every year we go through pretty much the same routine related to the windows of business that come and go. These windows open and close based on habit and season. For very good reasons (weather being one of them, summer is slow for many types of businesses and busy for others.  Historical lows during the cycle are either [...]

In Dental Practice Marketing You Have to Plan around Seasons2019-10-23T16:48:09-04:00
  • Dental Marketing Strategies

Dental Marketing Strategies and Handling Patient Negativity

2019-10-23T16:48:55-04:00

Dental Marketing Strategies and Handling Patient Negativity In dental marketing strategies you will have to be ready for patient negativity and BS ! There's almost always some controversy surrounding different branches of health care including us as dentists. It's the reality. Some apples go bad. Most recently there was a story about how many practices with new types of 3D radiography were over-radiating patients. It won't be the last time this type of black-eye making story makes the news. For the ethical and conscientious provider, it's important to never let anyone "see you sweat" when [...]

Dental Marketing Strategies and Handling Patient Negativity2019-10-23T16:48:55-04:00
  • Individual dentist

The Personal BS O’Meter for the Independent Dentist.

2019-10-23T16:52:37-04:00

The Personal BS O'Meter for the Independent Dentist. As an independent dentist there are many ways that the minority in the profession who attain advanced clinical skills, credentials, or specialty training try to be successful at providing a higher level of services to patients who have serious dental problems. It takes a lot to attain the clinical skills and it takes even more non-clinically to pull it all together as an independent dentist. Here are a few things to think about or to ask yourself that may convince you to consider to change or motivate [...]

The Personal BS O’Meter for the Independent Dentist.2019-10-23T16:52:37-04:00
  • Dental practice advice

Leaders -Made not Born in dental practice advice

2019-10-23T16:53:19-04:00

Leaders -Made not Born in dental practice advice In this dental practice advice observation, I have realized that leaders and made, not born. Behavioral scientists have figured out that prodigies almost never exist. There's that one in a 100 million be it very special brain or brawn but most who become great start out simply as above average. Years of dedicated study resulted in what gets applauded as genius. There's also some luck of circumstance of right place/right time but that's another topic. The same holds true with leaders. The most famous arise from dire [...]

Leaders -Made not Born in dental practice advice2019-10-23T16:53:19-04:00

Dental Practice Marketing for Denture Fountain of Youth™

2019-10-23T16:54:17-04:00

Dental Practice Marketing for Denture Fountain of Youth™ Remember how I've discussed Denture Fountain of Youth™ in dental practice marketing in the past? That topic is on my mind as I just spent a half day in private consulting where we were discussing the results from customized dental practice marketing of Denture Fountain of Youth™ that I designed for one of our client practices that created a $45,000 Denture Fountain of Youth™  day in the practice.  FYI: Simply attending that course won't result in that by "magic" for any Tom Dick or Harriett...there's more to it [...]

Dental Practice Marketing for Denture Fountain of Youth™2019-10-23T16:54:17-04:00
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