Big Case Marketing Blog

  • Dental Competition

Who Is Your Dental Competition Part 1

2019-10-23T13:22:19-04:00

Who Is Your Dental Competition Part 1 You have two forms of dental competition. The one that is routinely thought of is competition with other dentists. If you are serious about performance, you’ll identify the highest performing practices in your market and list them out. More on why that’s important in Part 2 of this series. The second type of dental competition in every practice performing elective services, where treatment plans total more than $2,000, is competition against other goods and services requiring similar time investments and similar or even much greater monetary investments. Many [...]

Who Is Your Dental Competition Part 12019-10-23T13:22:19-04:00
  • dental insurance

Should I take dental insurance or not? Part 2

2019-10-23T13:43:39-04:00

Should I take dental insurance or not? Part 2 Last week we started this topic related to what’s the best avenue for most practice when it comes to fee for service dentistry and a client story was being shared to what it takes related to being 100% fee for service and dental insurance. In a moment, we’ll finish with the rest of his story. FYI - If you want more of a background in the beliefs and action steps that this doctor has been taking during the past five years you’ll find them here. When [...]

Should I take dental insurance or not? Part 22019-10-23T13:43:39-04:00
  • Dental Insurance

Should I take dental insurance or not? Part 1

2019-10-23T13:46:13-04:00

Should I take dental insurance or not? Part 1 Have you ever wondered what it takes to be dental “insurance free?” Or why it makes sense to be “blended” with a mix of dental insurance and fee for service revenue? If so, this two part discussion will be of interest to you. Before we get into the subject matter, a few insights today from the New York metro market as I’m wrapping up two weeks of setting up a satellite office in midtown Manhattan roughly a block from the Empire State Building. While getting ready [...]

Should I take dental insurance or not? Part 12019-10-23T13:46:13-04:00
  • Dental Practice Marketing

Dental Practice Marketing Calendars

2019-10-23T13:47:20-04:00

Dental Practice Marketing Calendars Do you do an annual marketing plan or calendar? If you do, then consider yourself part of the elite. If you are part of the elite, I have little doubt that you get more out of your practice in less time and with less stress AND help more patients versus those who “go with the flow” when it comes to planning the year ahead for their dental practice’s marketing. Yes, the elite realize that barring catastrophic disaster or global financial meltdowns there is an annual dental business cycle that is fairly [...]

Dental Practice Marketing Calendars2019-10-23T13:47:20-04:00
  • Online Dentist Reviews

Even More about Online Dentist Reviews

2019-10-23T13:50:14-04:00

Even More about Online Dentist Reviews Digital word of mouth advertising comes in two distinct types....... Digital Word of Mouth Advertising Type 1 - Online Dentist Reviews. These are customer/patient reviews about their experience posted on objective, independent, 3rd party platforms that you do not own or control. The key word here is independent. Patients and prospective patients understand there is a difference between what they read at your website and what they read on these platforms. They place more credence on the 3rd party platforms. The platforms include: Google Plus Online Dentist Reviews Yelp [...]

Even More about Online Dentist Reviews2019-10-23T13:50:14-04:00
  • Problem solving principles

10 Problem Solving Principles for Dental Practice Success

2019-10-23T13:51:20-04:00

10 Problem Solving Principles for Dental Practice Success  My Top 10 Principles of Problem Solving Problem solving principles are not taught in dental school. Dental school teaches clinical problem solving but FAILS at teaching problem solving for running a professional service business. Today you’ll get the distillation of years of trial and error about how I approach “problems” and how it can impact your business and dental practice success. Most problems are actually hidden opportunities for growth especially as it relates to business. Problems are little more than opportunities to re-evaluate what I’ve been doing, [...]

10 Problem Solving Principles for Dental Practice Success2019-10-23T13:51:20-04:00
  • Online dentist reviews

Is word of mouth advertising dead? Online Dentist Reviews-Part 2

2019-10-23T13:52:29-04:00

Is word of mouth advertising dead? Online Dentist Reviews-Part 2 How did Reviews “kill” Old Word of Mouth Advertising? In the online dentist reviews series let's continue the discussion about word of mouth advertising. This thing called the internet came along. Yes, the internet buried old word of mouth advertising plus many other things that are simply no longer true about how the world works. Up until the late 1990s, technological advancement was mostly related to physical transportation (ships, trains, planes, and automobiles) and the physical movement of information over wires (telegraph and telephone). In [...]

Is word of mouth advertising dead? Online Dentist Reviews-Part 22019-10-23T13:52:29-04:00
  • Online Dental Practice Reviews

Online Dental Practice Reviews-Is word of mouth advertising dead? Part 1

2019-10-23T14:06:52-04:00

Online Dental Practice Reviews-Is word of mouth advertising dead? Part 1 New Flash - Old fashioned Word of Mouth Advertising IS dead! But…..New Word of Mouth Advertising, or more appropriately,online dental practice reviews or Digital Word of Mouth Advertising (DWOMA) is alive, growing by double digits every year, and far better than the original. Based on review of the data, most dentists are ignorant of the state of Digital Word of Mouth Advertising and how it’s affecting their practice and their marketing and even case acceptance results. Those embracing the power of this as part [...]

Online Dental Practice Reviews-Is word of mouth advertising dead? Part 12019-10-23T14:06:52-04:00
  • Dental Patient Education

Dental Patient Education Truths

2019-10-23T14:08:00-04:00

Dental Patient Education Truths In dental patient education series lets discuss the area of truths. Ever heard of the show "Shark Tank?" It’s ABC show where entrepreneur's pitch their ideas to a panel of business experts. They grill the entrepreneur with questions about their business idea and occasionally an entrepreneur walks out with business funding (in exchange for giving up part of their business). Mostly though the “contestants” get beaten up and their ideas and hopes are dashed to pieces on national TV. Whenever someone's dream gets kicked to the curb there's plenty of drama [...]

Dental Patient Education Truths2019-10-23T14:08:00-04:00
  • Dental Consulting and The 5 Types of Dentists

Dental Consulting and The 5 Types of Dentists

2019-10-23T14:09:12-04:00

Dental Consulting and The 5 Types of Dentists Based on my interactions with more than 1,000 clinicians, I can tell you that the profession breaks out into 5 different types of Dentists. Each one has specific ways of thinking and practicing. [If you want to understand the 3 Types of Dental Patients, you'll find it here.  Knowing this one thing will have you rethinking how you present treatment and what qualifying process you use!] Type 1 “Dr. Ultra Professional, Analytical, A Perfect 10 Fact-Finder” Cares a lot about what other people think. Isn’t passionate about [...]

Dental Consulting and The 5 Types of Dentists2019-10-23T14:09:12-04:00