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02Sep 2015
Online Dentist Reviews

Digital word of mouth advertising comes in two distinct types……. Digital Word of Mouth Advertising Type 1 – Online Dentist Reviews. These are customer/patient reviews about their experience posted on objective, independent, 3rd party platforms that you do not own or control. The key word here is independent. Patients and prospective patients understand there is

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25Aug 2015
Problem solving principles

 My Top 10 Principles of Problem Solving Problem solving principles are not taught in dental school. Dental school teaches clinical problem solving but FAILS at teaching problem solving for running a professional service business. Today you’ll get the distillation of years of trial and error about how I approach “problems” and how it can impact

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19Aug 2015
Online dentist reviews

How did Reviews “kill” Old Word of Mouth Advertising? In the online dentist reviews series let’s continue the discussion about word of mouth advertising. This thing called the internet came along. Yes, the internet buried old word of mouth advertising plus many other things that are simply no longer true about how the world works.

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10Aug 2015
Online Dental Practice Reviews

New Flash – Old fashioned Word of Mouth Advertising IS dead! But…..New Word of Mouth Advertising, or more appropriately,online dental practice reviews or Digital Word of Mouth Advertising (DWOMA) is alive, growing by double digits every year, and far better than the original. Based on review of the data, most dentists are ignorant of the

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05Aug 2015
Dental Patient Education

In dental patient education series lets discuss the area of truths. Ever heard of the show “Shark Tank?” It’s ABC show where entrepreneur’s pitch their ideas to a panel of business experts. They grill the entrepreneur with questions about their business idea and occasionally an entrepreneur walks out with business funding (in exchange for giving

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