Big Case Marketing Blog

4 Advantages that Matter with Full Arch Implants

2023-05-23T12:16:12-04:00

In almost every market, there are multiple practices competing for All-on-X cases. Everyone is looking for advantages that matter so they can be successful at finding their cases. Full-Arch Implant Advantages Advantages that matter can be found in the following areas in the AOX niche: #1 - Advantages in AOX advertising using sound scientific principles both online and offline. This means A/B ad testing and use of reliable headlines shown to generate the most calls over many years. It also means, 10+ years of refining Google campaigns and the 'behind the scenes' keywords and phrases that trigger ads. It means creating [...]

4 Advantages that Matter with Full Arch Implants2023-05-23T12:16:12-04:00

Another Secret About Medicare

2023-05-23T12:16:44-04:00

Full-arch implant cases, and, specifically, the All-on-X case, is almost entirely an advertising based service. At least 95% of cases are created by advertising. Yes, occasionally there is an oral surgeon, with a hella-massive referral network, who can avoid advertising for All-on-X cases BUT most specialists, including the OMFS and PERO docs, are in the exact same boat as the implantologist. You can refuse to accept this reality but, like it or not, if you refuse to advertise for All-on-X you will have few All-on-X cases and maybe even zero cases. It's sad to think about the expensive CE, time, [...]

Another Secret About Medicare2023-05-23T12:16:44-04:00

Do What Works… Or Do What’s Insane?

2023-05-23T12:17:34-04:00

We are 50% advertising agency and 50% SALES consultancy. Why? Because even with some of the very best ads in the universe (ours), economic results are greatly hindered if the practice thinks and acts like a 'classic' one presenting and treating a few fillings and crowns here and there and doing hygiene checks. The processes, conversations, behaviors, and mindsets in this environment are basically like kryptonite to economic results to full arch implant advertising. The ads flood the phone with patients but they are never invited into the practice in a way that moves them on to consults, presentations, and [...]

Do What Works… Or Do What’s Insane?2023-05-23T12:17:34-04:00

Guess Which Implant Ad Agency Is FIRST?

2023-05-23T12:18:19-04:00

Spoiler alert! Among independently owned practices actively advertising full-arch implants (e.g. All-on-4 / All-on-X) we rank first in total locations and have been in that spot since years straight. Yes, ClearChoice, Aspen, Affordable Dentures etc. have far more locations but to us what counts are hard working entrepreneurial individuals and small groups. Why not be a part of something big and help more patients who need implant therapy? At the minimum, why not aim for or simply add 36 arches annually? To partner with the only comprehensive advertising and sales program in dentistry for the All-on-4 / All-on-X case with the [...]

Guess Which Implant Ad Agency Is FIRST?2023-05-23T12:18:19-04:00

Can You Treat This Implant Case?

2023-05-23T12:18:57-04:00

Can you treat All-on-4 / All-on-X / full arch implant cases? Want cases just like the one above? If so, how many? Why not treat a least three every month OR 1-2 every week? Or... If you are of the 'go big or go home' mindset, how about aiming for 20 arches every month?   ... IF you have the stamina!  The only way to find out what's possible is to have a discussion about what your goals are in your local market and to obtain an objective assessment on what's possible and what the real costs are to make that [...]

Can You Treat This Implant Case?2023-05-23T12:18:57-04:00

ClearChoice Sends Our Doctors Cases Every Week

2023-05-23T12:19:29-04:00

ClearChoice is one of the best things that ever happened to implant dentistry. I explain more about this in our educational presentation on the full arch implant market, but, in a nutshell, they're "bombarding" the U.S. population with their commercials creates a higher level of awareness than any association or specialty organization has. It's not just ClearChoice advertising on the airwaves, but also this entity, and this one, and this one. Pop quiz? Of these 4, how many are running digital or TV ads in 'your' market? It's important to know this, doc. Now back to ClearChoice... It's Not About ClearChoice Imagine if the [...]

ClearChoice Sends Our Doctors Cases Every Week2023-05-23T12:19:29-04:00

Diagnosis and Informed Consent in All-on-4 Advertising

2023-05-23T12:20:00-04:00

As an agency, we really hate surprises. Even if we have previously been active in a market, we are still concerned about current market conditions resulting in a surprise today that didn't exist a few years ago. In normal times, things can change locally in a competitive environment within two years. Diagnosing Properly Without this kind of analysis, this is the equivalent of you diving headfirst into a lake without knowing what sits just under the surface of the water which is foolish in real life and foolish in advertising! Occasionally, we have new members who want to go big [...]

Diagnosis and Informed Consent in All-on-4 Advertising2023-05-23T12:20:00-04:00

What’s the Cost for Advertising All-on-4 Cases?

2023-05-23T12:20:34-04:00

We've gone into the long list of reasons why patients want full arch immediate load implant procedures such as All-on-X / All-on-4. This procedure (or similar protocols) continues to be a winner for patients and for implant practices willing to embrace the right advertising while taking relationship based sales process serious. We've also gone over the population demographics and that the trend of terminal dentition patients wanting and needing these protocols and future derivations of such will continue to expand for the coming 20-30 years. Barring a zombie apocalypse, this procedure will outlive my personal business lifetime and very likely [...]

What’s the Cost for Advertising All-on-4 Cases?2023-05-23T12:20:34-04:00

Imagine: Getting Your Full Case Fee While Medicare Covers Up to HALF of That Fee for the Patient

2023-05-23T12:21:15-04:00

Right now, there is a 99% chance AGAINST there being another practice, within your driving distance market area, that is capable of getting Original Part B Medicare patients a 25-50% treatment subsidy (up to $13,600) for their oral surgery/implant care. You read that right, up to $13,600 in FREE money for implant patients looking for someone who will happily file a Medicare claim for them as part of the same patient also paying for the remaining treatment cost (i.e. restorations) out of pocket. Imagine The Possibilities Imagine, for a moment, the following scenarios at your practice: 1. Getting your full AOX case fee (Medicare payment [...]

Imagine: Getting Your Full Case Fee While Medicare Covers Up to HALF of That Fee for the Patient2023-05-23T12:21:15-04:00

With Full-Arch Advertising/Sales, There Are No New Wheels To Invent

2023-05-23T12:21:48-04:00

I've gone into the long list of reasons why the public wants full arch immediate loading solutions such as All-on-4 / All-on-X for terminal dentitions. We are almost ready to go into dollar amounts required to advertise this procedure effectively but, before we go there, we will cover one final CRITICAL CONCEPT to help you understand the reality of advertising and sales of this service. Concept Review As a reminder, CRITICAL CONCEPT #1 is that there is a minimum entry level budget to open the door to at least 3 arches per month. Three arches per month is where the [...]

With Full-Arch Advertising/Sales, There Are No New Wheels To Invent2023-05-23T12:21:48-04:00
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