dental marketing storefrontsIn the old days, all you had to worry about was your literal storefront.

Windows, sidewalk, signage. Physical stuff.

The landlord of my practice building (before I bought it) was lazy about having clean-up done regularly. I or someone on my team would be found on occasion doing whatever was necessary to make sure the storefront was in good shape. There was a bus stop on the property and, while that was great for the neighborhood, it was bad for the business’ appearance, but it came with the territory. We dealt with it.

Then… along came the internet and the storefront changed a LOT.

The Rise of Digital

Now, at most, 50% of your storefront is physical. Yes, physical still matters once patients show up and we review that as part of sales training in the Full Arch Program. How you talk about what is inside your practice after the storefront also matters a lot with sales and that’s also part of our MBA level sales training.

The other 50% of your storefront (or even more with All-on-X) is digital and MOST of the digital storefront is what patients will find online between Google reviews and online content about All-on-X and your practice.

Patients are being trained on what they believe is a “good” All-on-X business storefront and you have tremendous power of how your practice is perceived compared to others if you are one of our advertising members.

Now, if you are going after full arch implant cases, like All-on-X, your digital storefront matters a lot because most of these patients will NEVER drive by your physical storefront until they are coming to the first consult. They will only visit your storefront online first. If you have the right motivational content, they will call you versus a competitor.

What My Website Research Revealed

Over the course of a year, I review several hundred practice digital storefronts; most of which have at least some or a lot of focus on advanced cases like All-0n-X.

Less than 2% of those reviewed have great storefronts. Mostly because they simply don’t know what that means.

When I review competitor sites online as part of our comprehensive market research, we also find mostly junk storefronts which of course is great for you once you have one of our proven storefronts for All-on-X that complements our proven Google advertising.

Since 98% of all storefronts focusing on All-on-X are broken, we almost always start with launching a proven specialty storefront for All-on-X cases for each advertising member. We do that, plus are launch-ready for ads in as little as 14 days!

What Causes Broken Storefronts

So….why are there so many broken storefronts?

Well…. many docs have been gradually evolving what they thought was a good dental website from when they first went online.

Many websites were also simply copies of others that already existed which means something broken got copied. Many mass-market companies serving the profession template out their sites over and over which further “breeds” incestuous storefronts.

You can surmise from reviewing storefronts that we are often very dry fact focused professionals because of how technical the information is on many storefronts Often times this means being “Wikipedia” like and trying to educate people into calling. Good luck with that.

While factual storefronts with high motion video of tools and operatories may appeal to us as dentists, our data from All-on-X case sales show that most patients want proof and an emotional reason to call!

Think about it.

Would you rather have a patient visit your storefront because they think you are a library or Wikipedia or because you have expertise and answers and a photo or patient story that appealed to their emotions?

Depending on what that storefront looks like really impacts whether they pick up the phone and call you or someone else.

Patient expectations are that your storefront is just as good as Starbucks!

When we launch new advertising member locations, we don’t waste time, we simply build exactly what is needed to show patients in your area so they call you first. It’s what 20+ years of real-world experience brings to you so you can move on to your multiple All-on-X arches every month or week.

To have a one-on-one discussion about this, go here.

Program Testimonials

“Thanks to James and the Full Arch Program, we treat a full arch case every week. I’m having the most fun ever in my long professional career!”
– Dr. Joe M. Virginia

“The Full Arch Program with Medicare Option has given me the implant practice of my dreams.”
– Dr. F. A. Charlotte, NC