Dental Marketing Ideas-The best questions are…..

2019-10-23T15:09:25-04:00

Dental Marketing Ideas-The best questions are….. McAnally Selling Rule #11 in dental marketing ideas  - Dumb questions are the best questions. Getting a patient to ask questions is always better than blathering at a patient until their ears turn blue! Remember, EVERYONE but another dentist is a layperson. I advise my clients who have patients with larger needs to have a check-list they follow so they can ask the right questions that stimulate patients to ask you the dumbest questions possible which then in turn gives you the opportunity to lead them higher ground with [...]

Dental Marketing Ideas-The best questions are…..2019-10-23T15:09:25-04:00

Dental case acceptance-Who is doing the Talking ?

2019-10-23T15:16:07-04:00

Dental case acceptance-Who is doing the Talking ? In dental case acceptance it is imperative the the patient is interacting with the dentist and involved in the discussion. A patient doing nothing but listening is going to get bored and disinterested by the time you can stop talking. You are likely to lose the case if the patient is not involved in the discussion by asking questions and being totally informed. Snore….. Are you getting your patients to talk EVEN during presentations?  If not, results and decision making are automatically hindered. If you can and [...]

Dental case acceptance-Who is doing the Talking ?2019-10-23T15:16:07-04:00

Silence is deadly in dental case acceptance. How to deal with it in patient interactions.

2019-10-23T15:22:57-04:00

Silence is deadly in dental case acceptance. How to deal with it in patient interactions. In dental case acceptance silence can be deadly when dealing with case presentation. To the untrained silence results in discomfort.  It is human nature to fill uncomfortable pauses and silences in conversation with something else.  Usually that something else is to simply “talk AT” people instead of initiating some form of meaningful interchange. It is important not to race to fill the void and alienate the patient. Anyone wanting proof needs to simply monitor practice phones where untrained staff are [...]

Silence is deadly in dental case acceptance. How to deal with it in patient interactions.2019-10-23T15:22:57-04:00

Ethical Selling Dentistry-correctly presenting a case

2019-10-23T15:36:37-04:00

Ethical Selling Dentistry-correctly presenting a case In ethical selling dentistry, even though you might be the most advanced skilled clinician, if you don't know how to present and listen to the patient, you most likely will blow up the acceptance of the case. If you’re a clinician with advanced niche skills, the clinical questions you ask yourself that lead to an appropriate sequence of diagnostic steps and then a treatment plan are likely documented and followed as a consequence of your education.  You’re trained to do this and you follow a clinical system.  Those clinical [...]

Ethical Selling Dentistry-correctly presenting a case2019-10-23T15:36:37-04:00

Dental Marketing Ideas-Harvard, Yale, Stanford and The McAnally Selling System

2019-10-23T15:54:12-04:00

Dental Marketing Ideas-Harvard, Yale, Stanford and The McAnally Selling System I have developed my dental marketing ideas based on a proven behavioral science as taught by Harvard, Yale and many other well known institutions. Ellen Langer, Ph.D. was featured in the NYT last weekend. It is nice to see a researcher whose work has been directly pulled into the selling system that I teach validated on such a large scale. My new and improved McAnally Selling System teaches how to improve case acceptance by learning how to ethically sell. I've been looking at Dr. Langer's [...]

Dental Marketing Ideas-Harvard, Yale, Stanford and The McAnally Selling System2019-10-23T15:54:12-04:00

Dental Case Acceptance and Barriers to Treatment

2019-10-23T16:16:49-04:00

Dental Case Acceptance and Barriers to Treatment In my dental case acceptance system I show the dentists in my course how to reduce the barriers to treatment by a proven sales system based on current behavioral science used in all industries. I am the first to apply this science to dentistry. Barriers to Treatment (or deciding to have treatment) - Play out in practice day in and day out yet colleagues strike out again and again when their batting average could be much higher AND they'd help more patients if they only used a sales [...]

Dental Case Acceptance and Barriers to Treatment2019-10-23T16:16:49-04:00

Team training for Dental Case Acceptance

2019-10-23T16:24:50-04:00

Team training for Dental Case Acceptance We are pleased to announce the details of our upcoming live on-line course for dental case acceptance team training. It teaches a methodical, step by step, system for ethically selling fee-for-service and niche dental procedures. The course is grounded in the most current behavioral sciences of persuasion, decision making, and the human-nature aspects of making purchases. It's the ideal way to train your team in a proven sales system for dental case acceptance that is always there for updates and continued learning. Attend this series of live on-line meetings [...]

Team training for Dental Case Acceptance2019-10-23T16:24:50-04:00

Patients Like “Simple” in Dental Case Acceptance

2019-10-23T16:46:36-04:00

Patients Like "Simple" in Dental Case Acceptance As ethical doctors, we must diagnose, recommend, treat, and re-examine in everything we do, including case presentation and dental case acceptance..... ...and there's another side to it. Patient perception equals reality. (If you want more in depth reading on this check out my new book on Amazon). Patients look for any reason justify their fears and skepticism. Ask 10 colleagues which dentists they'd never trust around them and they'll quickly come up with a few names. The last Gallup poll on the matter shows dentists having less wiggle [...]

Patients Like “Simple” in Dental Case Acceptance2019-10-23T16:46:36-04:00

Master Dental Case Acceptance without Getting on a Plane

2019-10-23T18:11:36-04:00

Master Dental Case Acceptance without Getting on a Plane Want to learn about mastering the methods of dental case acceptance without leaving your home or practice ?? Now you don't have to travel to learn and implement dentistry's best and most scientifically validated case acceptance system (now in use on five continents).  Available world-wide and at a monthly tuition that even a dental student could handle. Check out my dental case acceptance system here that my dentist members use to improve their lifestyle, income and time management. Personally, I'm in the air today on a [...]

Master Dental Case Acceptance without Getting on a Plane2019-10-23T18:11:36-04:00

Dental Case Acceptance & Dental Economy Showing Its New Colors–

2019-10-23T18:47:23-04:00

Dental Case Acceptance & Dental Economy Showing Its New Colors-- More reasons than ever are emerging for selling (dental case acceptance) at appropriate fee’s, good margins, and to allot time to keep these skills at their highest levels.  Most dentists are stuck in the old model of selling and wondering why the digging is getting harder…they are working harder to get their dental case acceptance and find that it is not happening as much as it should. Here are just 3 of the key numbers that matter right now discussed with my program members- *Middle [...]

Dental Case Acceptance & Dental Economy Showing Its New Colors–2019-10-23T18:47:23-04:00