Dental Consultant Archives

Those National Dental Implant Centers vs. You
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Those National Dental Implant Centers vs. You

jonathanr2023-05-23T12:02:06-04:00

Have you wondered what the secrets are behind the leading implant center? This is the literal 800-pound gorilla in the full-arch case segment. Undoubtedly, you see their commercials and patients ask about them. So what's their secret? How are they able to serve so many patients while your practice loses out on these cases? Let's discuss. The Real Secret As a specialty ad agency focused just on dental implant cases, we have some direct insights on this very topic that may help you. Popular opinion is that the secret is in advertising, but that's wrong in this case. Yes, Mr. Gorilla [...]

Those National Dental Implant Centers vs. Youjonathanr2023-05-23T12:02:06-04:00

The Limitations of Implant Knowledge, Part 2
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The Limitations of Implant Knowledge, Part 2

jonathanr2023-05-23T12:09:58-04:00

When you take the profession as a whole, single teeth implants are the only treatment modality most dentists have a basic understanding of and there are still docs who can't restore even a single implant. AOX Case Knowledge When we move to the partial arch case or the full arch case, even among those with good single tooth capabilities, the knowledge about full arch cases is very limited. Few understand what the current best options are for long term success with full arch cases. Few understand full arch restorative material choices. Few are capable of planning full arch cases surgically. [...]

The Limitations of Implant Knowledge, Part 2jonathanr2023-05-23T12:09:58-04:00

The Limitations of Implant Knowledge, Part 1
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The Limitations of Implant Knowledge, Part 1

jonathanr2023-05-23T12:10:42-04:00

When you take the profession as a whole, single teeth implants are the only treatment modality most dentists have a basic understanding of and there are still plenty of docs who can't restore even a single implant. Realty of Dental Implant Knowledge in the Profession When we move to the partial arch case or the full arch case, even among those with good single tooth capabilities, the knowledge about full arch cases is very limited. Few understand what the current best options are for long term success with full arch cases. Few understand full arch restorative material choices. Few are [...]

The Limitations of Implant Knowledge, Part 1jonathanr2023-05-23T12:10:42-04:00

Guess Which Implant Ad Agency Is FIRST?
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Guess Which Implant Ad Agency Is FIRST?

jonathanr2023-05-23T12:18:19-04:00

Spoiler alert! Among independently owned practices actively advertising full-arch implants (e.g. All-on-4 / All-on-X) we rank first in total locations and have been in that spot since years straight. Yes, ClearChoice, Aspen, Affordable Dentures etc. have far more locations but to us what counts are hard working entrepreneurial individuals and small groups. Why not be a part of something big and help more patients who need implant therapy? At the minimum, why not aim for or simply add 36 arches annually? To partner with the only comprehensive advertising and sales program in dentistry for the All-on-4 / All-on-X case with the [...]

Guess Which Implant Ad Agency Is FIRST?jonathanr2023-05-23T12:18:19-04:00

Can You Treat This Implant Case?
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Can You Treat This Implant Case?

jonathanr2023-05-23T12:18:57-04:00

Can you treat All-on-4 / All-on-X / full arch implant cases? Want cases just like the one above? If so, how many? Why not treat a least three every month OR 1-2 every week? Or... If you are of the 'go big or go home' mindset, how about aiming for 20 arches every month? ... IF you have the stamina! The only way to find out what's possible is to have a discussion about what your goals are in your local market and to obtain an objective assessment on what's possible and what the real costs are to make that [...]

Can You Treat This Implant Case?jonathanr2023-05-23T12:18:57-04:00

Why Nine Months Is the Magic Number…
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Why Nine Months Is the Magic Number…

jonathanr2023-05-23T12:24:26-04:00

Month nine in the Full Arch Program is what we call the "momentum" month. It's a magic month, for sure. Things start to fire on all cylinders and doctors "disappear" on me because they are too busy to talk. One of our practices that started 9 months ago recently reported a $200K collection month for their implant cases. World record for this guy AND he has been practicing a long time. He's tried a bazillion dental marketing companies (not owned or run by dentists who have ever actually practiced). These non-dentist owned companies have typically scr*wed him over and never [...]

Why Nine Months Is the Magic Number…jonathanr2023-05-23T12:24:26-04:00

Two Things That Divide Those Who Can From Those Who Do (A Lot)
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Two Things That Divide Those Who Can From Those Who Do (A Lot)

jonathanr2023-05-23T12:26:27-04:00

Is it still possible to treat three to four full-arch implant cases per month or even two arches every week? In most most markets, these goals are still achievable. [We verify all markets before we embark on ANY goal which is a discussion we have on our 1:1 calls with possible new member clients. More on that below.] But there is a divide between those who can and those who do. The Appeal of Quick Treatments Patients still want and need full arch implants. These accelerated treatment methods that allow the patient to avoid a removable denture step over "traditional" implant [...]

Two Things That Divide Those Who Can From Those Who Do (A Lot)jonathanr2023-05-23T12:26:27-04:00

Why Serious Clinicians Write A Book (or Two)
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Why Serious Clinicians Write A Book (or Two)

jonathanr2023-05-24T11:53:47-04:00

To illustrate the importance of books to the public when positioning yourself as the “go to” expert, let’s talk about presidential candidates. EVERY presidential candidate writes a book (or two or three) when preparing to run or when running for office. Why? Well, the reasons are many. Here are just a few: To express ideas of what they would do as “leader of the free world” To engender a connection with the reader (i.e. knowing, liking, trusting) To have something to discuss when interviewed To get more interviews To create credibility and expertise To solicit for new customers (yes, voters [...]

Why Serious Clinicians Write A Book (or Two)jonathanr2023-05-24T11:53:47-04:00

Do You Follow Steps To Perform Your Procedures?
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Do You Follow Steps To Perform Your Procedures?

jonathanr2023-05-24T11:54:34-04:00

What's better, randomness or following steps? ....do you randomly pick and choose steps in the procedures you perform based on your mood that day? "Oh well...today Mrs. Smith, anesthesia is the last step on my list...so sorry this will hurt you more than me...." I have little doubt that you follow specific steps to perform your clinical procedures....otherwise you wouldn't have a license and you wouldn't be reading this. Following Steps Matters While every one gets THAT detail (procedures must follow steps to be predictable), only 5% get that the majority of success for selling cases beyond single tooth implant [...]

Do You Follow Steps To Perform Your Procedures?jonathanr2023-05-24T11:54:34-04:00

Kvetchers and Believability
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Kvetchers and Believability

jonathanr2023-05-24T11:56:15-04:00

How believable are you to prospective patients? How hard have you worked to engineer believability when it comes to advanced procedures such as full arch implants / All-on-4 / All-on-X implants? Did you know believability will either help or hinder your advertising results? Here's a story about believability in the marketplace. About Believability Six years ago, I had a conference call with two docs in an area of South Florida with a lot of retirees. One of them (a GP) was gung-ho on restoring a lot of All-on-4 cases. The other (a periodontist) was simply on the call to kvetch [...]

Kvetchers and Believabilityjonathanr2023-05-24T11:56:15-04:00