Dental Implant Marketing

  • Online Dental Practice Reviews

Lessons from Dental Meetings Like the ICOI Part 1- Online Dental Practice Reviews

2019-10-21T14:04:38-04:00

Lessons from Dental Meetings Like the ICOI Part 1- Online Dental Practice Reviews I’m one of the few consultants that has spent 20 years treating patients first hand. I still go to clinical dental meetings. I still keep up with new dental science and in particular I keep up with the science of implants and how critical it is to have online dental practice reviews, now more than ever. Recently, I attended the ICOI’s winter symposium in Doral, Florida. Two of the best presentations at the meeting were Dr. Craig Misch’s update on success rates [...]

Lessons from Dental Meetings Like the ICOI Part 1- Online Dental Practice Reviews2019-10-21T14:04:38-04:00
  • Dental practice marketing

How many All-on-4 Phone Calls – What’s Reasonable: All-on-4 training

2019-10-23T12:20:49-04:00

How many All-on-4 Phone Calls – What’s Reasonable: All-on-4 training I’m often asked “how many phone calls can I expect if we’re doing the right kind of marketing and spending the right amount of money each month for my all-on-4 cases after my all-on-4 training?” One thing to understand about “deep disability” marketing (which is what All-on-4/6/8 etc. is all about) is that when you provide a solution that answers deep dental disabilities, you will get a wide range of phone calls involving almost every clinical discipline. It’s not just implants but it’s perio, general restorative, fixed [...]

How many All-on-4 Phone Calls – What’s Reasonable: All-on-4 training2019-10-23T12:20:49-04:00
  • Dental Implant Marketing Costs

What is the Marketing Cost for All-on-4-Cases

2019-10-23T12:19:58-04:00

What is the Marketing Cost for All-on-4-Cases I've gone into the long list of reasons why the public wants this procedure. So, what are the marketing costs for all-on-4-cases to see 50-100 of these cases annually? Well, before we get into actually dollar amounts and ranges, there are four big picture concepts to understand. #1 - The first thing to realize is that with marketing/advertising ANY niche procedure there is a certain minimal budget required to “break the glass.”  Breaking the glass refers to getting in front of enough patients for your message to matter. Anything below [...]

What is the Marketing Cost for All-on-4-Cases2019-10-23T12:19:58-04:00
  • dental implant marketing

What does it take to have 50-100 All-on-4 cases every year in dental practice marketing ?

2019-10-23T12:39:42-04:00

What does it take to have 50-100 All-on-4 cases every year in dental practice marketing? When it comes to dental implant marketing what does it take to have 50-100 All-on-4 cases every year? In major metro markets 50-100 cases a year will mean you are one the top 3 docs in the area performing this procedure. In a more rural setting, you very well may be the #1 doc in the entire state/province. A lot of docs want to know what’s required for this particular dental implant marketing so here’s a summary: #1 – Great teams. [...]

What does it take to have 50-100 All-on-4 cases every year in dental practice marketing ?2019-10-23T12:39:42-04:00
  • All-on-4 Dental Implant Marketing

All-on-4 Implants

2019-10-23T13:13:32-04:00

All-on-4 Implants By popular demand, here are all three parts of the All-on-4 series in one place regarding dental implant marketing. Enjoy! Recently I met with a two doc practice who has been providing implant services for 30+ years and an active client for 6+ years. I meet with them 2 times per year (5 years ago the senior doc brought in a new graduate) and depending on how a particular year is going these guys they will do from $4M to close to $6M with of the production coming from implants or implant restorations. The [...]

All-on-4 Implants2019-10-23T13:13:32-04:00

Dental Implant Marketing-For dental implants- media helps

2019-10-23T15:05:51-04:00

Dental Implant Marketing-For dental implants- media helps The dental implant economy has recovered completely.  Better than it was even before the 2008 recession.  Sadly, while it’s feast time for a small crowd of implant oriented practices who know how to correctly apply dental implant marketing using our strategies, most who dream of doing these cases aren’t. It's even more unfortunate that thousands are lining up for training annually, forking over big tuition dollars without knowing the true lay of the land or how to correctly market for implants. The marketing for the clinical courses is [...]

Dental Implant Marketing-For dental implants- media helps2019-10-23T15:05:51-04:00
  • Dental implant marketing

Dental Implant marketing and expensive technology..

2019-10-23T15:18:59-04:00

Dental Implant marketing and expensive technology.. In dental practice marketing, utilizing your new high tech CBCT unit and making it pay for itself are a must. There’s no doubt that for those who are truly serious (or want to be serious) about ortho or implants, cone beam CT is the new standard.  It makes diagnosis and treatment planning more certain and eliminates a lot of error in surgical based procedures. That being said…a common refrain from the owners of these units is “I don’t use it enough.” There are usually two issues in these practices [...]

Dental Implant marketing and expensive technology..2019-10-23T15:18:59-04:00
  • dental implant marketing

Dental Implant Marketing and How to achieve category killer status in implants and all-on-4

2019-10-23T15:57:15-04:00

Dental Implant Marketing and How to achieve category killer status in implants and all-on-4 In dental implant marketing category killers in dentistry are procedures or combinations of procedures that when marketed and sold correctly eliminate most competitors and remove pricing constraints on a procedure that when performed generically is commoditized.  While others doing similar (but poorly marketed and sold) or lesser (generic) procedures find themselves in brutal pricing wars, stuck in circumstances where fees are difficult to get much less raise on an annual basis, those utilizing category killing strategies (both in dental implant marketing [...]

Dental Implant Marketing and How to achieve category killer status in implants and all-on-42019-10-23T15:57:15-04:00
  • Dental Implant Marketing

Dental Implant Marketing-ClearChoice & Dental Implant Public Seminars–What to Know

2019-10-23T17:59:47-04:00

Dental Implant Marketing-ClearChoice & Dental Implant Public Seminars--What to Know In dental implant marketing one M.I.A. strategy for many practices looking for implant cases is the public seminar or open house concept. I'm in the midst of updating the how-to's of this evergreen strategy for our current Elite Members and future credentialed members who opt for that route in the online McAnally Selling System. Seminars/open houses ARE worth a test in most locations especially if certain technology components are present in the office.  It's outside the box thinking for most dentists with the skills to [...]

Dental Implant Marketing-ClearChoice & Dental Implant Public Seminars–What to Know2019-10-23T17:59:47-04:00
  • Dental Implant Marketing

AAID- discussing dental implant marketing and ethical selling dentistry

2019-10-23T18:00:28-04:00

AAID- discussing dental implant marketing and ethical selling dentistry While discussing dental implant marketing at the AAID Vegas meeting, we also touched on ethical selling dentistry. AAID Vegas was a great meeting.  When big organizations such as the AAID are putting promotion of dental implant marketing and ethical selling dentistry in front of their members you know that the realities of what's required to use the advanced training from these symposiums and courses is truly sinking in with more members of the profession. I have been teaching my program members this for years. The old [...]

AAID- discussing dental implant marketing and ethical selling dentistry2019-10-23T18:00:28-04:00