Dental Marketing Ideas

  • Dental Practice Marketing

Procedure TIDAL WAVES!!! – The reality of Dental Practice Marketing

2019-10-23T12:01:39-04:00

Procedure TIDAL WAVES!!! – The reality of Dental Practice Marketing In this dental practice marketing series let's discuss how all kinds of things cross yours and my inbox.  I love Dental-Town and Howard as they are always pitching something through my email box that’s interesting and of benefit to a percentage of the profession. There are some amazing innovative techniques out there such as the Pin-hole procedure, All-on-4/6, Cerec, Fast Ortho techniques, etc. AND there are also 3 important questions you should always ask yourself before adding on more CE that comes with expensive "armamentarium" and [...]

Procedure TIDAL WAVES!!! – The reality of Dental Practice Marketing2019-10-23T12:01:39-04:00
  • Dental Patient online value

Dental Patient Lifetime Value and Online Reviews

2019-10-23T12:41:10-04:00

Dental Patient Lifetime Value and Online Reviews In a minute we'll get into the math of online patient reviews and dental patient online value. A big take home message from the numbers you'll see below is that it is possible in many markets and in "stealth" fashion with minimal to no paid advertising to generate most or all of a practice's NP flow just from reviews. Now back to Dental Math. The great thing about dental practice match needed to be successful isn't complicated. Yes, P&Ls and Balance Sheets are important and knowing initial new [...]

Dental Patient Lifetime Value and Online Reviews2019-10-23T12:41:10-04:00
  • dental patient financing

Dental Patient Financing – The Truth about 3rd Party Financing

2019-10-23T12:45:19-04:00

Dental Patient Financing – The Truth about 3rd Party Financing If you drink the kool-aid put forth by 3rd party finance companies, they will convince you that you "need" to put every patient on an account and do all of your billing through it when dental patient financing. WHY? Well, because they get an amazing fee out of the deal—duh. There is also a back-end where these companies continue to sell to the consumer so in effect YOU pay them to create a new customer for them for many years ahead. That’s something no dental [...]

Dental Patient Financing – The Truth about 3rd Party Financing2019-10-23T12:45:19-04:00
  • Dental Competition

Who is Your Dental Competition- Part 2

2019-10-23T13:18:26-04:00

Who is Your Dental Competition- Part 2 Last week we covered the non-clinical dental competition you are in with other goods and services that have similar or greater price points than anything you do in your practice. Dentists greatly underestimate the pull of all of the other options in the market place. The wisest set-up a sales method that helps position fees and value against whatever else a patient may be considering instead of their dentistry. You can find the #1 sales method for advanced trained dentists here. For those wanting to have a greater understanding of [...]

Who is Your Dental Competition- Part 22019-10-23T13:18:26-04:00
  • Dental Competition

Who Is Your Dental Competition Part 1

2019-10-23T13:22:19-04:00

Who Is Your Dental Competition Part 1 You have two forms of dental competition. The one that is routinely thought of is competition with other dentists. If you are serious about performance, you’ll identify the highest performing practices in your market and list them out. More on why that’s important in Part 2 of this series. The second type of dental competition in every practice performing elective services, where treatment plans total more than $2,000, is competition against other goods and services requiring similar time investments and similar or even much greater monetary investments. Many [...]

Who Is Your Dental Competition Part 12019-10-23T13:22:19-04:00
  • Online Dental Practice Reviews

Online Dental Practice Reviews-Is word of mouth advertising dead? Part 1

2019-10-23T14:06:52-04:00

Online Dental Practice Reviews-Is word of mouth advertising dead? Part 1 New Flash - Old fashioned Word of Mouth Advertising IS dead! But…..New Word of Mouth Advertising, or more appropriately,online dental practice reviews or Digital Word of Mouth Advertising (DWOMA) is alive, growing by double digits every year, and far better than the original. Based on review of the data, most dentists are ignorant of the state of Digital Word of Mouth Advertising and how it’s affecting their practice and their marketing and even case acceptance results. Those embracing the power of this as part [...]

Online Dental Practice Reviews-Is word of mouth advertising dead? Part 12019-10-23T14:06:52-04:00
  • dental practice marketing

Dental Practice Marketing Graduate advantages

2019-10-23T14:22:07-04:00

Dental Practice Marketing Graduate advantages Graduates from our Dental Practice Marketing do more and better dentistry than the other 95% of dentists and report a much higher case acceptance. They get the following after graduation: *License to use Dentistry’s only check-list method for selling professional services backed by Harvard, Stanford, Yale, and Columbia Research. 20% of fee for service dentists make 80% of the fee for service profit.  The fastest path to the 20% is via this university backed system for professional service selling and dental practice marketing *As by-product of being a graduate, routinely [...]

Dental Practice Marketing Graduate advantages2019-10-23T14:22:07-04:00
  • Dental practice ads

Dental Practice Marketing- Advice about the 101 on Dental Signage

2019-10-23T14:54:33-04:00

Dental Practice Marketing- Advice about the 101 on Dental Signage Dental Practice Marketing can be tricky for most dentists unless they know how to advertise their practice and expertise. I drive by a lot of Dental offices... and when I do, I mostly cringe at the incorrect ways dentists apply themselves to dental marketing and how they send out their message. No wonder consumers are confused. Most of these practice signs do a great job at being REPULSIVE while REPELLING patients. Here are the top 3 offenders: 1.    Bad Name – Just “Dentist” followed by [...]

Dental Practice Marketing- Advice about the 101 on Dental Signage2019-10-23T14:54:33-04:00
  • Ethical selling dentistry

Ethical Selling Dentistry-Professionals don’t take orders

2019-10-23T15:06:52-04:00

Ethical Selling Dentistry-Professionals don't take orders In my ethical selling dentistry system we do not take orders........we take the lead gently and lead our patients to realize what it is they actually need to help them to better dental health by using my proven sales system. McAnally Selling Rule #13 –Professionals don’t need or have to take orders. Frequently from the podium, you’ll hear some management “guru” telling dental teams that they need to "take the order" as if they were working at some fast food joint. I have nothing against fast food in fact [...]

Ethical Selling Dentistry-Professionals don’t take orders2019-10-23T15:06:52-04:00

Dental Marketing Ideas-The best questions are…..

2019-10-23T15:09:25-04:00

Dental Marketing Ideas-The best questions are….. McAnally Selling Rule #11 in dental marketing ideas  - Dumb questions are the best questions. Getting a patient to ask questions is always better than blathering at a patient until their ears turn blue! Remember, EVERYONE but another dentist is a layperson. I advise my clients who have patients with larger needs to have a check-list they follow so they can ask the right questions that stimulate patients to ask you the dumbest questions possible which then in turn gives you the opportunity to lead them higher ground with [...]

Dental Marketing Ideas-The best questions are…..2019-10-23T15:09:25-04:00