Dental Marketing Ideas Archives

Here’s Why Your All-on-X Website Content Doesn’t Work
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Here’s Why Your All-on-X Website Content Doesn’t Work

jonathanr2023-05-23T12:12:26-04:00

I personally review at least a dozen implant practice websites on a weekly basis. Generally, I am not impressed. It's RARE to find one site in my week that currently has the right content (words, images, and photos) that patients considering a full arch of implants wants to see. What Implant Dentists Get Wrong with Content Here's what's usually there: The wrong words The wrong images The wrong photos Broken links Tired, old looking, appearance Fancy, new sites that are VERY dentist/technical focused Flying drone shots (seriously people, drones?!?) Fancy Videos that Patients Don't Care About Close Up Zoom-Ins of [...]

Here’s Why Your All-on-X Website Content Doesn’t Workjonathanr2023-05-23T12:12:26-04:00

Take a Look at This All-on-X Case
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Take a Look at This All-on-X Case

jonathanr2023-05-23T12:14:15-04:00

Do you like the case in this image? Pretty nice, right? It's an example of the kinds of cases our AO4 doctors do routinely. While others with advanced implant training "wish" our member doctors DO. This particular case also illustrates the power of our "Medicare Implant" advertising message as this patient responded to a Medicare related treatment ad. This particular patient, alas, did not have the right Medicare plan to get any help or reimbursement from Medicare but they still went forward with treatment. The Medicare Issue "Medicare" created the phone call and OUR member got the $45,000 case that [...]

Take a Look at This All-on-X Casejonathanr2023-05-23T12:14:15-04:00

Do What Works… Or Do What’s Insane?
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Do What Works… Or Do What’s Insane?

jonathanr2023-05-23T12:17:34-04:00

We are 50% advertising agency and 50% SALES consultancy. Why? Because even with some of the very best ads in the universe (ours), economic results are greatly hindered if the practice thinks and acts like a 'classic' one presenting and treating a few fillings and crowns here and there and doing hygiene checks. The processes, conversations, behaviors, and mindsets in this environment are basically like kryptonite to economic results to full arch implant advertising. The ads flood the phone with patients but they are never invited into the practice in a way that moves them on to consults, presentations, and [...]

Do What Works… Or Do What’s Insane?jonathanr2023-05-23T12:17:34-04:00

Guess Which Implant Ad Agency Is FIRST?
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Guess Which Implant Ad Agency Is FIRST?

jonathanr2023-05-23T12:18:19-04:00

Spoiler alert! Among independently owned practices actively advertising full-arch implants (e.g. All-on-4 / All-on-X) we rank first in total locations and have been in that spot since years straight. Yes, ClearChoice, Aspen, Affordable Dentures etc. have far more locations but to us what counts are hard working entrepreneurial individuals and small groups. Why not be a part of something big and help more patients who need implant therapy? At the minimum, why not aim for or simply add 36 arches annually? To partner with the only comprehensive advertising and sales program in dentistry for the All-on-4 / All-on-X case with the [...]

Guess Which Implant Ad Agency Is FIRST?jonathanr2023-05-23T12:18:19-04:00

What’s the Cost for Advertising All-on-4 Cases?
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What’s the Cost for Advertising All-on-4 Cases?

jonathanr2023-05-23T12:20:34-04:00

We've gone into the long list of reasons why patients want full arch immediate load implant procedures such as All-on-X / All-on-4. This procedure (or similar protocols) continues to be a winner for patients and for implant practices willing to embrace the right advertising while taking relationship based sales process serious. We've also gone over the population demographics and that the trend of terminal dentition patients wanting and needing these protocols and future derivations of such will continue to expand for the coming 20-30 years. Barring a zombie apocalypse, this procedure will outlive my personal business lifetime and very likely [...]

What’s the Cost for Advertising All-on-4 Cases?jonathanr2023-05-23T12:20:34-04:00

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages
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Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

jonathanr2023-05-23T12:22:27-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as All-on-4 / All-on-X / etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messagesjonathanr2023-05-23T12:22:27-04:00

Just Say No To Dumb Discounting
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Just Say No To Dumb Discounting

jonathanr2023-05-23T12:25:15-04:00

FACT: The Full Arch Advertising Program with optional Medicare Medical Oral Surgery billing is the largest independent affiliation of practices delivering the much desired and much needed immediate loading dental implant solution to patients in terminal dentitions. There are many 'fast treatment' protocols and many implants out there be they premium priced or discounted that can WORK with the right case. It's even legal to design and manufacture your very own implant for about $20 per unit but that's another subject.... Can You Save Money On Implants? Sure and many docs are always rushing to cut costs on implant fixtures BUT [...]

Just Say No To Dumb Discountingjonathanr2023-05-23T12:25:15-04:00

The Best Advertising Mix for AOX Is…
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The Best Advertising Mix for AOX Is…

jonathanr2023-05-23T12:25:47-04:00

What is the BEST ad mix for finding AOX Cases? A very good question. Ultimately, the ad mix will depend on location as well as goals with case numbers. If your goal is 3-4 arches per month, your ad 'mix' will be different from someone that wants two arches EVERY week. If you are in a market that is predictable with Medicare billing for medical necessity oral surgery and endosteal implants, this will also affect the mix. The Best Advertising Mix In the majority of markets, Search based Google paid ads are a big component for finding AOX cases. There [...]

The Best Advertising Mix for AOX Is…jonathanr2023-05-23T12:25:47-04:00

Self-Assessment: Is It Time for More Full-Arch Implant Cases?
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Self-Assessment: Is It Time for More Full-Arch Implant Cases?

jonathanr2023-05-23T12:27:01-04:00

Here is a self-assessment to help you decide if it's time to consider you are ready to pursue more full-arch implant cases by way of laser focused specialty advertising and for using a sales process rivals or exceeds any competitor or the local ClearChoice. Can you competently perform All-on-4 / All-on-X cases now with your last case being within the last 60 days? Do you are use computer guided surgery (e.g. Chrome or similar)? If yes, give yourself bonus points for adding efficiency and more predictability to your cases. Do at least 9 out of 10 patients say they are happy [...]

Self-Assessment: Is It Time for More Full-Arch Implant Cases?jonathanr2023-05-23T12:27:01-04:00

How Medicare Dental Implants and Oral Surgery Work In Your State
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How Medicare Dental Implants and Oral Surgery Work In Your State

jonathanr2023-05-23T12:27:36-04:00

FACT: Medicare doesn’t pay for dentistry, but it can and will pay for medically necessary oral surgery and Medicare will pay some fees for dental implants as part of bone reconstruction surgery, which most dental implantologists perform. If you live in one of the following states, you can expect a Medicare oral surgery or a Medicare dental implant claim payment to be paid in 21-30 days for a Medicare Patient with Original Part B with medical necessity. Iowa Kansas Missouri Nebraska Indiana Michigan Kentucky Ohio California Hawaii Nevada Alaska Arizona Idaho Montana ND Oregon SD Utah Washington Wyoming Arkansas Colorado New [...]

How Medicare Dental Implants and Oral Surgery Work In Your Statejonathanr2023-05-23T12:27:36-04:00

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