Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2023-05-23T12:29:21-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as AO4/6, etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride or who lacked good [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2023-05-23T12:29:21-04:00

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process

2023-05-23T12:29:54-04:00

Want to know the #1 surprise discovery I made in 2001 as it related to advertising and sales of the full arch implant case (this was before AOX)? The surprise was how easily everything amazing that I was up to with getting a solid implant message to the public via advertising could be easily destroyed by some of the nicest, caring, friendly, most personable staff you can imagine. Yes, my staff were killing my advertising and cases! My full arch implant ads would generate dozens and dozens of implant patient phone calls every week but these nice caring staff didn't [...]

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process2023-05-23T12:29:54-04:00

Why Serious Clinicians Write A Book (or Two)

2023-05-24T11:53:47-04:00

To illustrate the importance of books to the public when positioning yourself as the “go to” expert, let’s talk about presidential candidates. EVERY presidential candidate writes a book (or two or three) when preparing to run or when running for office. Why? Well, the reasons are many.  Here are just a few: To express ideas of what they would do as “leader of the free world” To engender a connection with the reader (i.e. knowing, liking, trusting) To have something to discuss when interviewed To get more interviews To create credibility and expertise To solicit for new customers (yes, voters [...]

Why Serious Clinicians Write A Book (or Two)2023-05-24T11:53:47-04:00

Social Media for All-on-4 / All-on-X?

2023-05-24T11:55:10-04:00

...in a nutshell total bunk, B.S., a waste of time and resources. The only thing even faintly close to social media that matters to a implant practice doing AOX cases are REVIEWS and PHOTOs of CASES treated that are posted/shown. When you look at all the types of advertising that we handle as an agency to find 36-100+ AOX cases annually for each client, you'll find almost no mention of Facebook, Instagram, etc.  It's absence speaks volumes. What To Focus On Instead The best use of time, energy, and money is to focus on WHERE patients are actively searching for [...]

Social Media for All-on-4 / All-on-X?2023-05-24T11:55:10-04:00

Why I Became A Student of the Sales Process

2023-05-24T11:57:51-04:00

Why I became a student of sales process and why ClearChoice and every implant practice owner serious about treating multiple full arch cases weekly or daily is also a student of the same. Well, tough personal real-world experience where my advertising dollars were on the line forced me to leave my comfort zone as a typical implant practitioner to find answers otherwise I had no business advertising for these patients.  On my personal journey to treating 50 full arch implant cases annually in my clinical practice in the 00’s, I made two big sales discoveries.  Sales Discovery #1 Even with great advertising messages that cause an abundance of patients to call who need and are interested in [...]

Why I Became A Student of the Sales Process2023-05-24T11:57:51-04:00

Training and Intention Go Hand-In-Hand with All-on-X

2023-05-24T11:58:36-04:00

The Full Arch Program is the largest network of independent and DSO implant practices delivering full arch implant care in North America. All of the details are here. It's one thing to be clinically qualified but intention (attitude and mindset) and it's role in success with these cases is also a big deal and rarely discussed professionally. There are thousands of docs with great clinical qualifications but either as a result of being 'Negative Nancy's' in between the ears or by being too concerned about what other's think of them, they seldom move up to treating (or helping) as many patients [...]

Training and Intention Go Hand-In-Hand with All-on-X2023-05-24T11:58:36-04:00

All-on-X Practice Websites: What’s Important

2023-05-24T11:59:11-04:00

Recently, I had calls with several All-on-X focused docs who had either recently spent $12K plus with Einstein Dental on a website or were considering it. It’s utter nonsense to spend this kind of money on a website now, next year, or the year after and be it with Einstein, Progressive, or whoever, and I’ll go into the reasons below. Now for these two particular practices for which we were discussing the Full Arch Program, when I hear $12,000 I think of 2-3 months of an ad budget to generate 6-10 full arch implant cases being consumed by something that [...]

All-on-X Practice Websites: What’s Important2023-05-24T11:59:11-04:00

Doctor: You and All-on-4 / All-on-X Are Not BMW, Mercedes, Lexus Nor Toyota!

2023-05-24T12:00:33-04:00

While most implant dentists would rather have a root canal than discuss sales or address sales issues in their business, the reality is sales is a mandatory and serious aspect of practice operations for anyone wanting to treat multiple full arch cases on a monthly or weekly basis. You Can't Wing Luxury Patient out of pocket cost is the #1 reason that sales process can’t be ‘winged.’ The most basic full mouth rehabilitation with a cosmetic denture upper and a lower implant retained appliance ranges from $10K-$20K (i.e. the price of a Kia) and can go to $50K-$80K depending on type [...]

Doctor: You and All-on-4 / All-on-X Are Not BMW, Mercedes, Lexus Nor Toyota!2023-05-24T12:00:33-04:00

Why I Love Young Oral Surgeons and Periodontists

2023-05-24T12:03:39-04:00

Younger oral surgeons and periodontists get it! (Occasionally, older ones get wise and also get it!) In a second, we'll cover what "it" is all about. Professions are slow to change. On the whole, this is a good thing. The most change embracing group in dentistry has traditionally been the GP, especially in dental implants, but that's no longer the case.  There are some specialists who are now surpassing the GPs with embracing how they can go to the public as the biggest local expert and help far more patients in an ethical manner with full arch implant care. In [...]

Why I Love Young Oral Surgeons and Periodontists2023-05-24T12:03:39-04:00

Storefronts and Google Ads

2023-05-24T12:06:33-04:00

A big part of All-on-X advertising is having the right "storefront" online. Tis refers to what people see digitally about this procedure and you (versus others) when they go from an ad to your website. No matter what you do to advertise or promote, patients wind up at the storefront (your website). At your website, it's about All-on-X content and All-on-X correct copy to generate a phone call. If you happen to be part of the 1% who bill and collect 25-50% of implant case fees from Medicare than specific information regarding how that works also needs too be part of [...]

Storefronts and Google Ads2023-05-24T12:06:33-04:00
CONTACT
James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
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