Dental Marketing Strategies

  • Dental Patient online value

Dental Patient Lifetime Value and Online Reviews

2019-10-23T12:41:10-04:00

Dental Patient Lifetime Value and Online Reviews In a minute we'll get into the math of online patient reviews and dental patient online value. A big take home message from the numbers you'll see below is that it is possible in many markets and in "stealth" fashion with minimal to no paid advertising to generate most or all of a practice's NP flow just from reviews. Now back to Dental Math. The great thing about dental practice match needed to be successful isn't complicated. Yes, P&Ls and Balance Sheets are important and knowing initial new [...]

Dental Patient Lifetime Value and Online Reviews2019-10-23T12:41:10-04:00
  • dental patient financing

Dental Patient Financing – The Truth about 3rd Party Financing

2019-10-23T12:45:19-04:00

Dental Patient Financing – The Truth about 3rd Party Financing If you drink the kool-aid put forth by 3rd party finance companies, they will convince you that you "need" to put every patient on an account and do all of your billing through it when dental patient financing. WHY? Well, because they get an amazing fee out of the deal—duh. There is also a back-end where these companies continue to sell to the consumer so in effect YOU pay them to create a new customer for them for many years ahead. That’s something no dental [...]

Dental Patient Financing – The Truth about 3rd Party Financing2019-10-23T12:45:19-04:00
  • dental insurance

Should I take dental insurance or not? Part 2

2019-10-23T13:43:39-04:00

Should I take dental insurance or not? Part 2 Last week we started this topic related to what’s the best avenue for most practice when it comes to fee for service dentistry and a client story was being shared to what it takes related to being 100% fee for service and dental insurance. In a moment, we’ll finish with the rest of his story. FYI - If you want more of a background in the beliefs and action steps that this doctor has been taking during the past five years you’ll find them here. When [...]

Should I take dental insurance or not? Part 22019-10-23T13:43:39-04:00
  • online dental practice reviews

The #1 Place Patients Read Online Dental Practice Reviews

2019-10-23T14:10:29-04:00

The #1 Place Patients Read Online Dental Practice Reviews If you believe online dental practice reviews are seriously important, you'll want to finish this entire article. As I rarely invite non-member dentists to our special courses, there’s also information at the end on how you can get into a one of kind to the profession course for online dental practice reviews that normally you couldn’t have access too. So, what's the #1 place patients go to read online reviews for physicians, lawyers, and dentists? By total website traffic data, it's now the Yelp platform. More [...]

The #1 Place Patients Read Online Dental Practice Reviews2019-10-23T14:10:29-04:00
  • dental case acceptance control

The One Thing You Can Control as a Dentist – It’s Not What You Think

2019-10-23T14:12:22-04:00

The One Thing You Can Control as a Dentist - It's Not What You Think Dentistry in many ways is still in the dark ages. Fundamentally we refuse to learn from history especially when it comes to human behavior related to decision making and how it directly impacts dental case acceptance and fees. For more than 100 years, we've continued to try to “educate” our patients especially when it comes to gaining dental case acceptance on treatment plans. How well has that worked? Not very well by most accounts. Unless the procedure is FREE or [...]

The One Thing You Can Control as a Dentist – It’s Not What You Think2019-10-23T14:12:22-04:00
  • dental practice marketing

Dental Practice Marketing Graduate advantages

2019-10-23T14:22:07-04:00

Dental Practice Marketing Graduate advantages Graduates from our Dental Practice Marketing do more and better dentistry than the other 95% of dentists and report a much higher case acceptance. They get the following after graduation: *License to use Dentistry’s only check-list method for selling professional services backed by Harvard, Stanford, Yale, and Columbia Research. 20% of fee for service dentists make 80% of the fee for service profit.  The fastest path to the 20% is via this university backed system for professional service selling and dental practice marketing *As by-product of being a graduate, routinely [...]

Dental Practice Marketing Graduate advantages2019-10-23T14:22:07-04:00
  • Dental Case Acceptance

Dental Case acceptance…When it is not a good fit move on !

2019-10-23T14:23:31-04:00

Dental Case acceptance...When it is not a good fit move on ! In our dental case acceptance  training we touch on one rule- When it’s not a good fit move on ! What’s a good fit? Well for a clinician with a high level or morals and clinical skills it is: When you can deliver an acceptable result that you’ll happily provide for a family member at a fee you are satisfied with and in the manner and time-frame the patient needs. How many dental marketing companies or dental case acceptance management consultants have ever [...]

Dental Case acceptance…When it is not a good fit move on !2019-10-23T14:23:31-04:00
  • Advice from Truman

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ?

2019-10-23T14:24:56-04:00

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ? Dental schools do not teach you strategies or give advice on how to deal with unpleasant surprises in your practice. You screw up, people are angry, now what? You should have a strategy for dealing with situations like this. Our members are give solid and proven advice which helps them in such situations. Harry Truman liked the saying “the buck stops here.”  The phrase originated from the wild west and gambling habits but by the time Truman latched onto it, [...]

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ?2019-10-23T14:24:56-04:00
  • Niche marketing

Niche Services Nirvana Revealed for Dental Case Marketing

2019-10-23T14:51:32-04:00

Niche Services Nirvana Revealed for Dental Case Marketing The McAnally Selling System makes marketing for niche services easy by following our methods. There truly is a secret formula for niche cases (outside 20th century referral networks). We offer advice to our members and reveal the secret formulas for getting strong case acceptance on large cases. The niche nirvana secret formula is: Niche Website (not a national cookie cutter template) Testimonials (Audio/Written Video and Google and Yelp reviews) Big Direct to Consumer Media (In 2015 almost always PPC + TV) A Real Selling Method = Niche [...]

Niche Services Nirvana Revealed for Dental Case Marketing2019-10-23T14:51:32-04:00
  • Case acceptance

Dental Case Acceptance-The Good News about Hard Selling

2019-10-23T14:53:36-04:00

Dental Case Acceptance-The Good News about Hard Selling McAnally Selling Rule #16 in dental case acceptance- Hard selling focuses on OUR reasons why a patient would pick a certain treatment versus their reasons. This one fact alone suggests that hard selling is a bad idea. To be blunter, hard selling isn't just a bad idea it's something that isn't necessary for case acceptance and doesn’t belong in our administrative systems as highly trained ethical clinicians. More on hard selling in a moment. Most dentist knee-jerk reaction to the word “selling” is because they equate all [...]

Dental Case Acceptance-The Good News about Hard Selling2019-10-23T14:53:36-04:00