Dental Marketing Strategies

02Dec 2015
Dental Patient online value

In a minute we’ll get into the math of online patient reviews and dental patient online value. A big take home message from the numbers you’ll see below is that it is possible in many markets and in “stealth” fashion with minimal to no paid advertising to generate most or all of a practice’s NP

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08Jul 2015
dental case acceptance control

Dentistry in many ways is still in the dark ages. Fundamentally we refuse to learn from history especially when it comes to human behavior related to decision making and how it directly impacts dental case acceptance and fees. For more than 100 years, we’ve continued to try to “educate” our patients especially when it comes

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19May 2015
dental practice marketing

Graduates from our Dental Practice Marketing do more and better dentistry than the other 95% of dentists and report a much higher case acceptance. They get the following after graduation: *License to use Dentistry’s only check-list method for selling professional services backed by Harvard, Stanford, Yale, and Columbia Research. 20% of fee for service dentists

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30Apr 2015
Advice from Truman

Dental schools do not teach you strategies or give advice on how to deal with unpleasant surprises in your practice. You screw up, people are angry, now what? You should have a strategy for dealing with situations like this. Our members are give solid and proven advice which helps them in such situations. Harry Truman

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28Apr 2015
Niche marketing

The McAnally Selling System makes marketing for niche services easy by following our methods. There truly is a secret formula for niche cases (outside 20th century referral networks). We offer advice to our members and reveal the secret formulas for getting strong case acceptance on large cases. The niche nirvana secret formula is: Niche Website

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23Apr 2015
Case acceptance

McAnally Selling Rule #16 in dental case acceptance- Hard selling focuses on OUR reasons why a patient would pick a certain treatment versus their reasons. This one fact alone suggests that hard selling is a bad idea. To be blunter, hard selling isn’t just a bad idea it’s something that isn’t necessary for case acceptance

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