The Limitations of Implant Knowledge, Part 2

2023-05-23T12:09:58-04:00

When you take the profession as a whole, single teeth implants are the only treatment modality most dentists have a basic understanding of and there are still docs who can't restore even a single implant. AOX Case Knowledge When we move to the partial arch case or the full arch case, even among those with good single tooth capabilities, the knowledge about full arch cases is very limited. Few understand what the current best options are for long term success with full arch cases. Few understand full arch restorative material choices. Few are capable of planning full arch cases surgically. [...]

The Limitations of Implant Knowledge, Part 22023-05-23T12:09:58-04:00

The Limitations of Implant Knowledge, Part 1

2023-05-23T12:10:42-04:00

When you take the profession as a whole, single teeth implants are the only treatment modality most dentists have a basic understanding of and there are still plenty of docs who can't restore even a single implant. Realty of Dental Implant Knowledge in the Profession When we move to the partial arch case or the full arch case, even among those with good single tooth capabilities, the knowledge about full arch cases is very limited. Few understand what the current best options are for long term success with full arch cases. Few understand full arch restorative material choices. Few are [...]

The Limitations of Implant Knowledge, Part 12023-05-23T12:10:42-04:00

Here’s Why Your All-on-X Website Content Doesn’t Work

2023-05-23T12:12:26-04:00

I personally review at least a dozen implant practice websites on a weekly basis.  Generally, I am not impressed. It's RARE to find one site in my week that currently has the right content (words, images, and photos) that patients considering a full arch of implants wants to see. What Implant Dentists Get Wrong with Content Here's what's usually there: The wrong words The wrong images The wrong photos Broken links Tired, old looking, appearance Fancy, new sites that are VERY dentist/technical focused Flying drone shots (seriously people, drones?!?) Fancy Videos that Patients Don't Care About Close Up Zoom-Ins of [...]

Here’s Why Your All-on-X Website Content Doesn’t Work2023-05-23T12:12:26-04:00

Our Dental Implant Print Ads Have Sold…

2023-05-23T12:13:01-04:00

The majority is usually wrong.  Yet, most educated dentists don't even know that maxim! Here's a huge insider secret in the dental implant advertising sub niche. Newsprint via subscription daily newspaper has sold and continues to sell more dental implants world wide than any other medium (including Google) yet most in the profession are clueless of this fact. It takes the right headlines, the right copy, and the right artwork illustrations but when you get it right something magical happens. Print Ad Success Our print ads have sold more dental implants than any other print ads in the profession. Yes, [...]

Our Dental Implant Print Ads Have Sold…2023-05-23T12:13:01-04:00

What Is Your Plan for Full-Arch Implant Cases?

2023-05-23T12:13:44-04:00

Within 18 months of founding our Program, we surpassed ClearChoice with the number of practice locations in North America. Then they opened a few new centers and went back to being #1, then we quickly regained the upper hand and have continued to add 1-2 new locations monthly.  Since then, we go back and forth. And of course, outside of the industry gorilla (ClearChoice), no one else ever comes even close to how many doctors we have worked with for cases (and continue to work with as an ad agency). The Difference with Full-Arch Cases The more doctors we have [...]

What Is Your Plan for Full-Arch Implant Cases?2023-05-23T12:13:44-04:00

Take a Look at This All-on-X Case

2023-05-23T12:14:15-04:00

Do you like the case in this image? Pretty nice, right? It's an example of the kinds of cases our AO4 doctors do routinely. While others with advanced implant training "wish" our member doctors DO. This particular case also illustrates the power of our "Medicare Implant" advertising message as this patient responded to a Medicare related treatment ad. This particular patient, alas, did not have the right Medicare plan to get any help or reimbursement from Medicare but they still went forward with treatment. The Medicare Issue "Medicare" created the phone call and OUR member got the $45,000 case that [...]

Take a Look at This All-on-X Case2023-05-23T12:14:15-04:00

A Noteworthy New Full Arch Program Testimonial

2023-05-23T12:14:47-04:00

This recent testimonial is from one of our member locations in Northern California; just one of many super competitive markets we work and succeed in. "Hello Doctor: A note, again, to let you know how happy I am with your Full Arch Program program. It has carried me into the New Year with Great Anticipation and Hope! Even though I have many, many full arch cases, most were being finished from last year and few new ones coming along which meant little money coming in for the ongoing monthly overhead. I foresaw this issue last April when I viewed your [...]

A Noteworthy New Full Arch Program Testimonial2023-05-23T12:14:47-04:00

What Creates 100 Full-Arch Cases Yearly?

2023-05-23T12:15:21-04:00

Change is a constant. I see it in the time I've been active in the implant world since 1995. The procedures and clinical thinking has evolved (AKA changed), protocols and implant design and work flows have changed, and there have been changes on the advertising and sales side of the equation. What's Changing? In advertising, the procedure (full arch implants), there's been a few minor (and a few major) changes in the wording of the messages that work best. However, even in the digital age, some of the same very best messages that worked for creating implant cases in the [...]

What Creates 100 Full-Arch Cases Yearly?2023-05-23T12:15:21-04:00

4 Advantages that Matter with Full Arch Implants

2023-05-23T12:16:12-04:00

In almost every market, there are multiple practices competing for All-on-X cases. Everyone is looking for advantages that matter so they can be successful at finding their cases. Full-Arch Implant Advantages Advantages that matter can be found in the following areas in the AOX niche: #1 - Advantages in AOX advertising using sound scientific principles both online and offline. This means A/B ad testing and use of reliable headlines shown to generate the most calls over many years. It also means, 10+ years of refining Google campaigns and the 'behind the scenes' keywords and phrases that trigger ads. It means creating [...]

4 Advantages that Matter with Full Arch Implants2023-05-23T12:16:12-04:00

Do What Works… Or Do What’s Insane?

2023-05-23T12:17:34-04:00

We are 50% advertising agency and 50% SALES consultancy. Why? Because even with some of the very best ads in the universe (ours), economic results are greatly hindered if the practice thinks and acts like a 'classic' one presenting and treating a few fillings and crowns here and there and doing hygiene checks. The processes, conversations, behaviors, and mindsets in this environment are basically like kryptonite to economic results to full arch implant advertising. The ads flood the phone with patients but they are never invited into the practice in a way that moves them on to consults, presentations, and [...]

Do What Works… Or Do What’s Insane?2023-05-23T12:17:34-04:00
CONTACT
James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
Info@bigcasemarketing.com
Big Case Marketing
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Tower 1000 STE 1021
San Juan, PR 00909
(800) 724-9420 | (206) 905-1874
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