Queen Elizabeth and Dental Implants: A Royal Lesson

2023-05-23T12:03:31-04:00

The world has been enraptured by Queen Elizabeth's recent passing. Is there more at work here than is first apparent? It's been quite a spectacle. Millions "grieving" someone they never met as if they were best friends at the pub. Apple putting her on the home page as if she was Steve Jobs. Former colonies who suffered at the hands of Her Majesty's military sending condolences from afar. Weeks of official government mourning in countries that allow at most one or two days for bereavement of actual family. A well orchestrated (planned years in advance), made for TV PR event. What [...]

Queen Elizabeth and Dental Implants: A Royal Lesson2023-05-23T12:03:31-04:00

Take a Look at This All-on-X Case

2023-05-23T12:14:15-04:00

Do you like the case in this image? Pretty nice, right? It's an example of the kinds of cases our AO4 doctors do routinely. While others with advanced implant training "wish" our member doctors DO. This particular case also illustrates the power of our "Medicare Implant" advertising message as this patient responded to a Medicare related treatment ad. This particular patient, alas, did not have the right Medicare plan to get any help or reimbursement from Medicare but they still went forward with treatment. The Medicare Issue "Medicare" created the phone call and OUR member got the $45,000 case that [...]

Take a Look at This All-on-X Case2023-05-23T12:14:15-04:00

4 Advantages that Matter with Full Arch Implants

2023-05-23T12:16:12-04:00

In almost every market, there are multiple practices competing for All-on-X cases. Everyone is looking for advantages that matter so they can be successful at finding their cases. Full-Arch Implant Advantages Advantages that matter can be found in the following areas in the AOX niche: #1 - Advantages in AOX advertising using sound scientific principles both online and offline. This means A/B ad testing and use of reliable headlines shown to generate the most calls over many years. It also means, 10+ years of refining Google campaigns and the 'behind the scenes' keywords and phrases that trigger ads. It means creating [...]

4 Advantages that Matter with Full Arch Implants2023-05-23T12:16:12-04:00

Diagnosis and Informed Consent in All-on-4 Advertising

2023-05-23T12:20:00-04:00

As an agency, we really hate surprises. Even if we have previously been active in a market, we are still concerned about current market conditions resulting in a surprise today that didn't exist a few years ago. In normal times, things can change locally in a competitive environment within two years. Diagnosing Properly Without this kind of analysis, this is the equivalent of you diving headfirst into a lake without knowing what sits just under the surface of the water which is foolish in real life and foolish in advertising! Occasionally, we have new members who want to go big [...]

Diagnosis and Informed Consent in All-on-4 Advertising2023-05-23T12:20:00-04:00

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2023-05-23T12:22:27-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as All-on-4 / All-on-X / etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2023-05-23T12:22:27-04:00

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process

2023-05-23T12:23:05-04:00

Want to know the #1 surprise discovery I made in 2001 as it related to advertising and sales of the full arch implant case (this was before All-on-4 / All-on-X)? The surprise was how easily everything amazing that I was up to with getting a solid implant message to the public via advertising could be easily destroyed by some of the nicest, caring, friendly, most personable staff you can imagine. Yes, my staff were literally killing my advertising and cases! My full-arch implant ads would generate dozens and dozens of implant patient phone calls every week but these nice caring [...]

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process2023-05-23T12:23:05-04:00

Just Say No To Dumb Discounting

2023-05-23T12:25:15-04:00

FACT: The Full Arch Advertising Program with optional Medicare Medical Oral Surgery billing is the largest independent affiliation of practices delivering the much desired and much needed immediate loading dental implant solution to patients in terminal dentitions. There are many 'fast treatment' protocols and many implants out there be they premium priced or discounted that can WORK with the right case. It's even legal to design and manufacture your very own implant for about $20 per unit but that's another subject.... Can You Save Money On Implants? Sure and many docs are always rushing to cut costs on implant fixtures BUT [...]

Just Say No To Dumb Discounting2023-05-23T12:25:15-04:00

The Best Advertising Mix for AOX Is…

2023-05-23T12:25:47-04:00

What is the BEST ad mix for finding AOX Cases? A very good question. Ultimately, the ad mix will depend on location as well as goals with case numbers.  If your goal is 3-4 arches per month, your ad 'mix' will be different from someone that wants two arches EVERY week. If you are in a market that is predictable with Medicare billing for medical necessity oral surgery and endosteal implants, this will also affect the mix. The Best Advertising Mix In the majority of markets, Search based Google paid ads are a big component for finding AOX cases. There [...]

The Best Advertising Mix for AOX Is…2023-05-23T12:25:47-04:00

Why Traditional Dental Sales Is Such a Turnoff

2023-05-23T12:28:11-04:00

If you never liked playing the role of salesman as defined what circulates in the profession as what constitutes dental ‘sales,’ you are not alone. Routinely what is falsely believed as how one is ‘supposed’ to sell treatment in a dental practice includes high pressures selling, sales gimmicks (if you could wave a magic wand in front of your mouth…), and often advertising big discounts or published low fees to create a sales conversation. The reality is most of us in the profession dislike what those things represent. Why Dental Sales Is A Turnoff Unfortunately, most clinicians believe that these are [...]

Why Traditional Dental Sales Is Such a Turnoff2023-05-23T12:28:11-04:00

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2023-05-23T12:29:21-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as AO4/6, etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride or who lacked good [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2023-05-23T12:29:21-04:00
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