Dental Practice Advice

  • Dental Practice Advice

Flying Lessons and Dentistry-Dental Practice Advice

2019-10-21T14:00:38-04:00

Flying Lessons and Dentistry-Dental Practice Advice In this dental practice advice series lets talk about how critical it is to review how you go about how you present your cases with a check-list and how you have an advantage over other dentists who have not learned how to use them. Would you personally try to fly a plane (or land it!) without flight lessons? What about a multi-engine plane with your entire family on board? What about a Gulfstream jet? Here's another one.....Would you go flying as a passenger with someone in any of the [...]

Flying Lessons and Dentistry-Dental Practice Advice2019-10-21T14:00:38-04:00
  • Dental Practice Advice

Believability and Kvetching in Boca Raton- Dental Practice Advice

2019-10-22T08:55:14-04:00

Believability and Kvetching in Boca Raton- Dental Practice Advice In my dental practice advice series lets talk about those who complain too much. After years of observing and listening to specific situations in practices throughout the world, I can tell you there aren’t a lot of new surprises in what I hear. Being more than a decade into what I call my third career (full time consultant), I can tell you that these stories are repeated over and over. Recently, I had a conference call with two docs in an area of Florida with a [...]

Believability and Kvetching in Boca Raton- Dental Practice Advice2019-10-22T08:55:14-04:00
  • Dental Practice Marketing

Procedure TIDAL WAVES!!! – The reality of Dental Practice Marketing

2019-10-23T12:01:39-04:00

Procedure TIDAL WAVES!!! – The reality of Dental Practice Marketing In this dental practice marketing series let's discuss how all kinds of things cross yours and my inbox.  I love Dental-Town and Howard as they are always pitching something through my email box that’s interesting and of benefit to a percentage of the profession. There are some amazing innovative techniques out there such as the Pin-hole procedure, All-on-4/6, Cerec, Fast Ortho techniques, etc. AND there are also 3 important questions you should always ask yourself before adding on more CE that comes with expensive "armamentarium" and [...]

Procedure TIDAL WAVES!!! – The reality of Dental Practice Marketing2019-10-23T12:01:39-04:00
  • Dental Consultant

Dental Consultants-What You Don’t Know about Consultants

2019-10-23T12:14:03-04:00

Dental Consultants-What You Don’t Know about Consultants There are a lot of very good consulting programs and dental consultants and gurus out there. Scheduling Institute, Blatchford, Pride, Miles, Jameson, etc. Some are quiet behind the scenes types that you have to decrypt a special code to track down, some scream at you from a big stage using subliminal selling methods on you leaving you wondering how it is your credit card got out of your wallet or what the heck you bought, others come up through the real world ranks of being at chair side and having [...]

Dental Consultants-What You Don’t Know about Consultants2019-10-23T12:14:03-04:00
  • Dental practice marketing

How many All-on-4 Phone Calls – What’s Reasonable: All-on-4 training

2019-10-23T12:20:49-04:00

How many All-on-4 Phone Calls – What’s Reasonable: All-on-4 training I’m often asked “how many phone calls can I expect if we’re doing the right kind of marketing and spending the right amount of money each month for my all-on-4 cases after my all-on-4 training?” One thing to understand about “deep disability” marketing (which is what All-on-4/6/8 etc. is all about) is that when you provide a solution that answers deep dental disabilities, you will get a wide range of phone calls involving almost every clinical discipline. It’s not just implants but it’s perio, general restorative, fixed [...]

How many All-on-4 Phone Calls – What’s Reasonable: All-on-4 training2019-10-23T12:20:49-04:00
  • Dental Websites

The Skinny on Dental Practice Websites

2019-10-23T12:15:47-04:00

The Skinny on Dental Practice Websites Recently, I had calls with several docs who had either recently spent $9,000 plus with Einstein Dental on a dental practice website or were considering it. To be blunt--it’s utter nonsense to spend this kind of money on a dental practice website in 2016 be it with Einstein, Progressive, or whoever, and I’ll go into the reasons below. Yes, I could sell dentists on a $20K dental practice website since after-all I’m the most recognized sales expert in the profession BUT it wouldn’t be right knowing what I know is important [...]

The Skinny on Dental Practice Websites2019-10-23T12:15:47-04:00
  • dental implant marketing

What does it take to have 50-100 All-on-4 cases every year in dental practice marketing ?

2019-10-23T12:39:42-04:00

What does it take to have 50-100 All-on-4 cases every year in dental practice marketing? When it comes to dental implant marketing what does it take to have 50-100 All-on-4 cases every year? In major metro markets 50-100 cases a year will mean you are one the top 3 docs in the area performing this procedure. In a more rural setting, you very well may be the #1 doc in the entire state/province. A lot of docs want to know what’s required for this particular dental implant marketing so here’s a summary: #1 – Great teams. [...]

What does it take to have 50-100 All-on-4 cases every year in dental practice marketing ?2019-10-23T12:39:42-04:00
  • Dental Patient online value

Dental Patient Lifetime Value and Online Reviews

2019-10-23T12:41:10-04:00

Dental Patient Lifetime Value and Online Reviews In a minute we'll get into the math of online patient reviews and dental patient online value. A big take home message from the numbers you'll see below is that it is possible in many markets and in "stealth" fashion with minimal to no paid advertising to generate most or all of a practice's NP flow just from reviews. Now back to Dental Math. The great thing about dental practice match needed to be successful isn't complicated. Yes, P&Ls and Balance Sheets are important and knowing initial new [...]

Dental Patient Lifetime Value and Online Reviews2019-10-23T12:41:10-04:00
  • dental patient financing

Dental Patient Financing – The Truth about 3rd Party Financing

2019-10-23T12:45:19-04:00

Dental Patient Financing – The Truth about 3rd Party Financing If you drink the kool-aid put forth by 3rd party finance companies, they will convince you that you "need" to put every patient on an account and do all of your billing through it when dental patient financing. WHY? Well, because they get an amazing fee out of the deal—duh. There is also a back-end where these companies continue to sell to the consumer so in effect YOU pay them to create a new customer for them for many years ahead. That’s something no dental [...]

Dental Patient Financing – The Truth about 3rd Party Financing2019-10-23T12:45:19-04:00
  • dental specialist marketing

Dental Specialist Marketing and The State of Specialty Referrals

2019-10-23T12:46:29-04:00

Dental Specialist Marketing and The State of Specialty Referrals While this article series is centered on the specialist, be aware that if you are a generalist doing niche procedures, there is value for you in understanding the trends which will be discussed. Feel free to forward this article on to your specialist colleagues who can benefit. Dentistry as it relates to the traditional referral model for specialists continues to evolve and change rapidly. The changing nature of referrals has a direct impact on the economic health of the specialty practice. Being aware of the biggest [...]

Dental Specialist Marketing and The State of Specialty Referrals2019-10-23T12:46:29-04:00