Dental Specialist Marketing and The State of Specialty Referrals Part 2

2019-10-23T12:47:33-04:00

Dental Specialist Marketing and The State of Specialty Referrals Part 2 Dental Specialist Marketing and The State of Specialty Referrals Part 2 We’re continuing the discussion of changes in referral patterns and how this needs to affect thinking on the specialist part as related to dental specialist marketing. Feel free to forward this article on to your specialist colleagues who can benefit. Due to the trends discussed and that are well underway, specialists in growing numbers will be forced to embrace at least some direct to consumer advertising if they wish to not just thrive [...]

Dental Specialist Marketing and The State of Specialty Referrals Part 22019-10-23T12:47:33-04:00

Dental Specialist Marketing and The State of Specialty Referrals Part 1

2019-10-23T12:49:23-04:00

Dental Specialist Marketing and The State of Specialty Referrals Part 1 Dental Specialist Marketing and the State of Referrals Part 1 While this article series is centered on the specialist, be aware that if you are a generalist doing niche procedures, there is value for you in understanding the trends which will be discussed. Feel free to forward this article on to your specialist colleagues who can benefit. Dentistry as it relates to the traditional referral model for specialists continues to evolve and change rapidly. The changing nature of referrals has a direct impact on [...]

Dental Specialist Marketing and The State of Specialty Referrals Part 12019-10-23T12:49:23-04:00

5 Ways to Attract New Dental Patients to Any Practice – Part 2

2019-10-23T13:15:53-04:00

5 Ways to Attract New Dental Patients to Any Practice - Part 2 We are full speed ahead in the last business period of 2015 (Labor-Day to 2nd Weekend of December). This week we continue with the final 3 Ways to Attract New Dental Patients. “Way” #3 to Attract New Dental Patients Look REALLY professional. Did you know trust in the professions, including dentistry, has been on a downward slope for 40 years? Yes, trust in YOU is at an all-time low. Part of the formula for attracting new dental patients at all times involves [...]

5 Ways to Attract New Dental Patients to Any Practice – Part 22019-10-23T13:15:53-04:00

5 Ways to Attract New Dental Patients- Part 1

2019-10-23T13:17:04-04:00

5 Ways to Attract New Dental Patients- Part 1 We are full speed ahead in the last business period of 2015 (Labor-Day to 2nd Weekend of December) and I’ve decided to give you 5 ways to attract new dental patients to any practice. “Way” #1 to Attract New Dental Patients Every 90 days, mail out a letter to all your local friends, family, and patients. As long as a patient has been in your office AT LEAST once in the past 12 months. Ignore everybody else. Those who have been around the “Big Case” world [...]

5 Ways to Attract New Dental Patients- Part 12019-10-23T13:17:04-04:00

Who is Your Dental Competition- Part 2

2019-10-23T13:18:26-04:00

Who is Your Dental Competition- Part 2 Last week we covered the non-clinical dental competition you are in with other goods and services that have similar or greater price points than anything you do in your practice. Dentists greatly underestimate the pull of all of the other options in the market place. The wisest set-up a sales method that helps position fees and value against whatever else a patient may be considering instead of their dentistry. You can find the #1 sales method for advanced trained dentists here. For those wanting to have a greater understanding of [...]

Who is Your Dental Competition- Part 22019-10-23T13:18:26-04:00

Who Is Your Dental Competition Part 1

2019-10-23T13:22:19-04:00

Who Is Your Dental Competition Part 1 You have two forms of dental competition. The one that is routinely thought of is competition with other dentists. If you are serious about performance, you’ll identify the highest performing practices in your market and list them out. More on why that’s important in Part 2 of this series. The second type of dental competition in every practice performing elective services, where treatment plans total more than $2,000, is competition against other goods and services requiring similar time investments and similar or even much greater monetary investments. Many [...]

Who Is Your Dental Competition Part 12019-10-23T13:22:19-04:00

Should I take dental insurance or not? Part 2

2019-10-23T13:43:39-04:00

Should I take dental insurance or not? Part 2 Last week we started this topic related to what’s the best avenue for most practice when it comes to fee for service dentistry and a client story was being shared to what it takes related to being 100% fee for service and dental insurance. In a moment, we’ll finish with the rest of his story. FYI - If you want more of a background in the beliefs and action steps that this doctor has been taking during the past five years you’ll find them here. When [...]

Should I take dental insurance or not? Part 22019-10-23T13:43:39-04:00

Should I take dental insurance or not? Part 1

2019-10-23T13:46:13-04:00

Should I take dental insurance or not? Part 1 Have you ever wondered what it takes to be dental “insurance free?” Or why it makes sense to be “blended” with a mix of dental insurance and fee for service revenue? If so, this two part discussion will be of interest to you. Before we get into the subject matter, a few insights today from the New York metro market as I’m wrapping up two weeks of setting up a satellite office in midtown Manhattan roughly a block from the Empire State Building. While getting ready [...]

Should I take dental insurance or not? Part 12019-10-23T13:46:13-04:00

Dental Practice Marketing Calendars

2019-10-23T13:47:20-04:00

Dental Practice Marketing Calendars Do you do an annual marketing plan or calendar? If you do, then consider yourself part of the elite. If you are part of the elite, I have little doubt that you get more out of your practice in less time and with less stress AND help more patients versus those who “go with the flow” when it comes to planning the year ahead for their dental practice’s marketing. Yes, the elite realize that barring catastrophic disaster or global financial meltdowns there is an annual dental business cycle that is fairly [...]

Dental Practice Marketing Calendars2019-10-23T13:47:20-04:00

Even More about Online Dentist Reviews

2019-10-23T13:50:14-04:00

Even More about Online Dentist Reviews Digital word of mouth advertising comes in two distinct types....... Digital Word of Mouth Advertising Type 1 - Online Dentist Reviews. These are customer/patient reviews about their experience posted on objective, independent, 3rd party platforms that you do not own or control. The key word here is independent. Patients and prospective patients understand there is a difference between what they read at your website and what they read on these platforms. They place more credence on the 3rd party platforms. The platforms include: Google Plus Online Dentist Reviews Yelp [...]

Even More about Online Dentist Reviews2019-10-23T13:50:14-04:00
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