Dental Practice Advice Archives

Dentistry is harder today. Fact or Myth for the Independent Dentist ?

james2019-10-23T17:32:30-04:00

Dentistry is harder today. Fact or Myth for the Independent Dentist ? Is dentistry really harder today for the Independent Dentist ? Survey this question or hang out in the dental forums listening to the chatter and the answer you'll get from most in the profession is "fact." But is it? You'll hear that "Times are tough" and that the golden age in dentistry is over. Times are indeed different but one would be hard pressed to make a case that things were far better in an earlier time. If there is anything to express [...]

Dentistry is harder today. Fact or Myth for the Independent Dentist ?james2019-10-23T17:32:30-04:00

My dental practice advice-Visualize What You Want in Practice to Get What You Want.

james2019-10-23T17:33:11-04:00

My dental practice advice-Visualize What You Want in Practice to Get What You Want. My dental practice advice to program members is .......Visualize what you want and watch it happen ! You probably visualized becoming a dentist but have you lost this valuable habit. "If you can dream it, you can achieve it." Most of us are very familiar with this 'heuristic' on the power of the human subconscious. Since Maxwell Maltz's early documentation of visualizing imagery and in numerous psych studies in today's world involving real time brain imaging, the saying is truer than [...]

My dental practice advice-Visualize What You Want in Practice to Get What You Want.james2019-10-23T17:33:11-04:00

My dental marketing ideas and Holiday Thinking – Do You Get It?

james2019-10-23T17:34:35-04:00

My dental marketing ideas and Holiday Thinking - Do You Get It? Here are some dental marketing ideas-Where's YOUR Holiday Head? Our Academy members know that barring some very specific instances, during the holidays it is paramount to stick to promotion being aimed at existing/current patients and prospective patients who previously requested information from the practice. Item #2 is a profound concept once understood. While that's what needs to be happening now... Today, I'd like to discuss what your plans are AFTER the Holidays and what you can do this year to better prepare for [...]

My dental marketing ideas and Holiday Thinking – Do You Get It?james2019-10-23T17:34:35-04:00

Dental Practice Advice-What is your story ?

james2019-10-23T17:35:15-04:00

Dental Practice Advice-What is your story ? In the dental practice advice series, I ask my program members.....What is your story ? Good news. The election is over. BIG lesson from both campaigns is STORY. Obama acknowledged early on that they had done a poor job of communicating the story of the things they did right. Romney was able to tailor his story to match the different phases of his campaign but didn't land on the right story until it was too late. Bad news. The election was a distraction from the fact that the [...]

Dental Practice Advice-What is your story ?james2019-10-23T17:35:15-04:00

Boo! What’s Your Dental Practice Marketing Plan?

james2019-10-23T17:35:55-04:00

Boo! What's Your Dental Practice Marketing Plan? As we are approaching the end of year, how is your dental practice marketing plan for next year going ? I trust you are busy with the fast approaching end of year tasks of most dentists--preparing for the holidays, multiple "free" days and some planning for next year. If you are like most that last item "planning for next year" probably needs more attention than it's routinely given. A number of our Elite Program members will be developing, finalizing and reviewing with each other this year's promotion plans [...]

Boo! What’s Your Dental Practice Marketing Plan?james2019-10-23T17:35:55-04:00

Dental Practice Marketing and Using the Media

james2019-10-23T17:36:34-04:00

Dental Practice Marketing and Using the Media In dental practice marketing it's not often that a national media source which reaches millions hands the dentist a home run. Usually, it's an expose showing the less savory side of the licensed professions. You know the stories: Things like orthopedic surgeons doing surgeries that don't need to be done, physician ilk that defraud medicare, and in the last year, dentists who disregard additional radiation delivered in the CBCT arena... So....when we get our stories that are positive, you have to run with it and use it for [...]

Dental Practice Marketing and Using the Mediajames2019-10-23T17:36:34-04:00

Dental Practice Marketing-Getting what they deserve.

james2019-10-23T17:37:20-04:00

Dental Practice Marketing-Getting what they deserve. Most dentists get the income they deserve especially now that times are no longer easy.....and they are not in the habit of dental practice marketing Just back from speaking in Columbus to a room of about 1,000 dentists and team members at Paragon Consulting's annual client event. Paragon is a great organization for providing the basic management systems that you likely do NOT have in your practice. Truth hurts, doesn't it? If you do have basic admin systems (bravo...you are in the minority), when was the last time you [...]

Dental Practice Marketing-Getting what they deserve.james2019-10-23T17:37:20-04:00

Mistakes Dentists Make with Their Wives (and Husbands!) in dental practice advice

james2019-10-23T17:37:57-04:00

Mistakes Dentists Make with Their Wives (and Husbands!) in dental practice advice In my dental practice advice series let's touch on mistakes dentists make with their significant others in regards to the business. Owning a dental business / being an entrepreneur is lonely and it's virtually impossible for a non-business owner to understand what it really takes to succeed. That is why I avoid having that conversation with them. Anyone who simply reports to an office and collects a salary (regardless of how big or small the salary just doesn't get it....even big blow hard [...]

Mistakes Dentists Make with Their Wives (and Husbands!) in dental practice advicejames2019-10-23T17:37:57-04:00

Dental Practice Marketing & Vicious Cycles……Excuses Don’t Cut It.

james2019-10-23T17:38:55-04:00

Dental Practice Marketing & Vicious Cycles......Excuses Don't Cut It. In discussing dental practice marketing and the excuses I hear while marketing systems are not being implements- they are almost always lame. I'm always in a state of revision and tweaking of materials either promotional or case acceptance related that our members actively use. In fact, just this week, as part of our online McAnally Selling System (which has ready to use ads plus training in how to use), I updated several free standing inserts used for promoting reconstructive cases as well as the "how to's" [...]

Dental Practice Marketing & Vicious Cycles……Excuses Don’t Cut It.james2019-10-23T17:38:55-04:00

Dental Practice Advice about Inaccurate Thinking

james2019-10-23T17:39:46-04:00

Dental Practice Advice about Inaccurate Thinking In my dental practice advice series lets touch on the subject of inaccurate thinking. If you used to do well but are struggling or are experiencing a decline, today's post is for you! "...But I've been doing it this way for years!" Bad, bad, bad!! This way of inaccurate thinking will not bring back the good old days (c. 2007! Or before that c. 1998!), but it will set you back considerably because that kind of thinking will make you feel less confident, less motivated to do the weekly [...]

Dental Practice Advice about Inaccurate Thinkingjames2019-10-23T17:39:46-04:00

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