Our Dental Implant Print Ads Have Sold…

2023-05-23T12:13:01-04:00

The majority is usually wrong.  Yet, most educated dentists don't even know that maxim! Here's a huge insider secret in the dental implant advertising sub niche. Newsprint via subscription daily newspaper has sold and continues to sell more dental implants world wide than any other medium (including Google) yet most in the profession are clueless of this fact. It takes the right headlines, the right copy, and the right artwork illustrations but when you get it right something magical happens. Print Ad Success Our print ads have sold more dental implants than any other print ads in the profession. Yes, [...]

Our Dental Implant Print Ads Have Sold…2023-05-23T12:13:01-04:00

What Is Your Plan for Full-Arch Implant Cases?

2023-05-23T12:13:44-04:00

Within 18 months of founding our Program, we surpassed ClearChoice with the number of practice locations in North America. Then they opened a few new centers and went back to being #1, then we quickly regained the upper hand and have continued to add 1-2 new locations monthly.  Since then, we go back and forth. And of course, outside of the industry gorilla (ClearChoice), no one else ever comes even close to how many doctors we have worked with for cases (and continue to work with as an ad agency). The Difference with Full-Arch Cases The more doctors we have [...]

What Is Your Plan for Full-Arch Implant Cases?2023-05-23T12:13:44-04:00

A Noteworthy New Full Arch Program Testimonial

2023-05-23T12:14:47-04:00

This recent testimonial is from one of our member locations in Northern California; just one of many super competitive markets we work and succeed in. "Hello Doctor: A note, again, to let you know how happy I am with your Full Arch Program program. It has carried me into the New Year with Great Anticipation and Hope! Even though I have many, many full arch cases, most were being finished from last year and few new ones coming along which meant little money coming in for the ongoing monthly overhead. I foresaw this issue last April when I viewed your [...]

A Noteworthy New Full Arch Program Testimonial2023-05-23T12:14:47-04:00

What Creates 100 Full-Arch Cases Yearly?

2023-05-23T12:15:21-04:00

Change is a constant. I see it in the time I've been active in the implant world since 1995. The procedures and clinical thinking has evolved (AKA changed), protocols and implant design and work flows have changed, and there have been changes on the advertising and sales side of the equation. What's Changing? In advertising, the procedure (full arch implants), there's been a few minor (and a few major) changes in the wording of the messages that work best. However, even in the digital age, some of the same very best messages that worked for creating implant cases in the [...]

What Creates 100 Full-Arch Cases Yearly?2023-05-23T12:15:21-04:00

4 Advantages that Matter with Full Arch Implants

2023-05-23T12:16:12-04:00

In almost every market, there are multiple practices competing for All-on-X cases. Everyone is looking for advantages that matter so they can be successful at finding their cases. Full-Arch Implant Advantages Advantages that matter can be found in the following areas in the AOX niche: #1 - Advantages in AOX advertising using sound scientific principles both online and offline. This means A/B ad testing and use of reliable headlines shown to generate the most calls over many years. It also means, 10+ years of refining Google campaigns and the 'behind the scenes' keywords and phrases that trigger ads. It means creating [...]

4 Advantages that Matter with Full Arch Implants2023-05-23T12:16:12-04:00

Another Secret About Medicare

2023-05-23T12:16:44-04:00

Full-arch implant cases, and, specifically, the All-on-X case, is almost entirely an advertising based service. At least 95% of cases are created by advertising. Yes, occasionally there is an oral surgeon, with a hella-massive referral network, who can avoid advertising for All-on-X cases BUT most specialists, including the OMFS and PERO docs, are in the exact same boat as the implantologist. You can refuse to accept this reality but, like it or not, if you refuse to advertise for All-on-X you will have few All-on-X cases and maybe even zero cases. It's sad to think about the expensive CE, time, [...]

Another Secret About Medicare2023-05-23T12:16:44-04:00

Do What Works… Or Do What’s Insane?

2023-05-23T12:17:34-04:00

We are 50% advertising agency and 50% SALES consultancy. Why? Because even with some of the very best ads in the universe (ours), economic results are greatly hindered if the practice thinks and acts like a 'classic' one presenting and treating a few fillings and crowns here and there and doing hygiene checks. The processes, conversations, behaviors, and mindsets in this environment are basically like kryptonite to economic results to full arch implant advertising. The ads flood the phone with patients but they are never invited into the practice in a way that moves them on to consults, presentations, and [...]

Do What Works… Or Do What’s Insane?2023-05-23T12:17:34-04:00

Guess Which Implant Ad Agency Is FIRST?

2023-05-23T12:18:19-04:00

Spoiler alert! Among independently owned practices actively advertising full-arch implants (e.g. All-on-4 / All-on-X) we rank first in total locations and have been in that spot since years straight. Yes, ClearChoice, Aspen, Affordable Dentures etc. have far more locations but to us what counts are hard working entrepreneurial individuals and small groups. Why not be a part of something big and help more patients who need implant therapy? At the minimum, why not aim for or simply add 36 arches annually? To partner with the only comprehensive advertising and sales program in dentistry for the All-on-4 / All-on-X case with the [...]

Guess Which Implant Ad Agency Is FIRST?2023-05-23T12:18:19-04:00

Can You Treat This Implant Case?

2023-05-23T12:18:57-04:00

Can you treat All-on-4 / All-on-X / full arch implant cases? Want cases just like the one above? If so, how many? Why not treat a least three every month OR 1-2 every week? Or... If you are of the 'go big or go home' mindset, how about aiming for 20 arches every month?   ... IF you have the stamina!  The only way to find out what's possible is to have a discussion about what your goals are in your local market and to obtain an objective assessment on what's possible and what the real costs are to make that [...]

Can You Treat This Implant Case?2023-05-23T12:18:57-04:00

ClearChoice Sends Our Doctors Cases Every Week

2023-05-23T12:19:29-04:00

ClearChoice is one of the best things that ever happened to implant dentistry. I explain more about this in our educational presentation on the full arch implant market, but, in a nutshell, they're "bombarding" the U.S. population with their commercials creates a higher level of awareness than any association or specialty organization has. It's not just ClearChoice advertising on the airwaves, but also this entity, and this one, and this one. Pop quiz? Of these 4, how many are running digital or TV ads in 'your' market? It's important to know this, doc. Now back to ClearChoice... It's Not About ClearChoice Imagine if the [...]

ClearChoice Sends Our Doctors Cases Every Week2023-05-23T12:19:29-04:00
CONTACT
James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
Info@bigcasemarketing.com
Big Case Marketing
1511 Avenida Ponce de Leon
Tower 1000 STE 1021
San Juan, PR 00909
(800) 724-9420 | (206) 905-1874
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