Dental Practice Marketing

  • Dental Practice Marketing

Procedure TIDAL WAVES!!! – The reality of Dental Practice Marketing

2019-10-23T12:01:39-04:00

Procedure TIDAL WAVES!!! – The reality of Dental Practice Marketing In this dental practice marketing series let's discuss how all kinds of things cross yours and my inbox.  I love Dental-Town and Howard as they are always pitching something through my email box that’s interesting and of benefit to a percentage of the profession. There are some amazing innovative techniques out there such as the Pin-hole procedure, All-on-4/6, Cerec, Fast Ortho techniques, etc. AND there are also 3 important questions you should always ask yourself before adding on more CE that comes with expensive "armamentarium" and [...]

Procedure TIDAL WAVES!!! – The reality of Dental Practice Marketing2019-10-23T12:01:39-04:00
  • Dental Patient online value

Dental Patient Lifetime Value and Online Reviews

2019-10-23T12:41:10-04:00

Dental Patient Lifetime Value and Online Reviews In a minute we'll get into the math of online patient reviews and dental patient online value. A big take home message from the numbers you'll see below is that it is possible in many markets and in "stealth" fashion with minimal to no paid advertising to generate most or all of a practice's NP flow just from reviews. Now back to Dental Math. The great thing about dental practice match needed to be successful isn't complicated. Yes, P&Ls and Balance Sheets are important and knowing initial new [...]

Dental Patient Lifetime Value and Online Reviews2019-10-23T12:41:10-04:00
  • dental specialist marketing

Dental Specialist Marketing and The State of Specialty Referrals

2019-10-23T12:46:29-04:00

Dental Specialist Marketing and The State of Specialty Referrals While this article series is centered on the specialist, be aware that if you are a generalist doing niche procedures, there is value for you in understanding the trends which will be discussed. Feel free to forward this article on to your specialist colleagues who can benefit. Dentistry as it relates to the traditional referral model for specialists continues to evolve and change rapidly. The changing nature of referrals has a direct impact on the economic health of the specialty practice. Being aware of the biggest [...]

Dental Specialist Marketing and The State of Specialty Referrals2019-10-23T12:46:29-04:00
  • dental specialist marketing

Dental Specialist Marketing and The State of Specialty Referrals Part 2

2019-10-23T12:47:33-04:00

Dental Specialist Marketing and The State of Specialty Referrals Part 2 Dental Specialist Marketing and The State of Specialty Referrals Part 2 We’re continuing the discussion of changes in referral patterns and how this needs to affect thinking on the specialist part as related to dental specialist marketing. Feel free to forward this article on to your specialist colleagues who can benefit. Due to the trends discussed and that are well underway, specialists in growing numbers will be forced to embrace at least some direct to consumer advertising if they wish to not just thrive [...]

Dental Specialist Marketing and The State of Specialty Referrals Part 22019-10-23T12:47:33-04:00
  • Dental Specialist Marketing

Dental Specialist Marketing and The State of Specialty Referrals Part 1

2019-10-23T12:49:23-04:00

Dental Specialist Marketing and The State of Specialty Referrals Part 1 Dental Specialist Marketing and the State of Referrals Part 1 While this article series is centered on the specialist, be aware that if you are a generalist doing niche procedures, there is value for you in understanding the trends which will be discussed. Feel free to forward this article on to your specialist colleagues who can benefit. Dentistry as it relates to the traditional referral model for specialists continues to evolve and change rapidly. The changing nature of referrals has a direct impact on [...]

Dental Specialist Marketing and The State of Specialty Referrals Part 12019-10-23T12:49:23-04:00
  • All-on-4 Dental Implant Marketing

All-on-4 Implants

2019-10-23T13:13:32-04:00

All-on-4 Implants By popular demand, here are all three parts of the All-on-4 series in one place regarding dental implant marketing. Enjoy! Recently I met with a two doc practice who has been providing implant services for 30+ years and an active client for 6+ years. I meet with them 2 times per year (5 years ago the senior doc brought in a new graduate) and depending on how a particular year is going these guys they will do from $4M to close to $6M with of the production coming from implants or implant restorations. The [...]

All-on-4 Implants2019-10-23T13:13:32-04:00
  • Attract new patients

5 Ways to Attract New Dental Patients to Any Practice – Part 2

2019-10-23T13:15:53-04:00

5 Ways to Attract New Dental Patients to Any Practice - Part 2 We are full speed ahead in the last business period of 2015 (Labor-Day to 2nd Weekend of December). This week we continue with the final 3 Ways to Attract New Dental Patients. “Way” #3 to Attract New Dental Patients Look REALLY professional. Did you know trust in the professions, including dentistry, has been on a downward slope for 40 years? Yes, trust in YOU is at an all-time low. Part of the formula for attracting new dental patients at all times involves [...]

5 Ways to Attract New Dental Patients to Any Practice – Part 22019-10-23T13:15:53-04:00
  • Attract new dental patients

5 Ways to Attract New Dental Patients- Part 1

2019-10-23T13:17:04-04:00

5 Ways to Attract New Dental Patients- Part 1 We are full speed ahead in the last business period of 2015 (Labor-Day to 2nd Weekend of December) and I’ve decided to give you 5 ways to attract new dental patients to any practice. “Way” #1 to Attract New Dental Patients Every 90 days, mail out a letter to all your local friends, family, and patients. As long as a patient has been in your office AT LEAST once in the past 12 months. Ignore everybody else. Those who have been around the “Big Case” world [...]

5 Ways to Attract New Dental Patients- Part 12019-10-23T13:17:04-04:00
  • Dental Practice Marketing

Dental Practice Marketing Calendars

2019-10-23T13:47:20-04:00

Dental Practice Marketing Calendars Do you do an annual marketing plan or calendar? If you do, then consider yourself part of the elite. If you are part of the elite, I have little doubt that you get more out of your practice in less time and with less stress AND help more patients versus those who “go with the flow” when it comes to planning the year ahead for their dental practice’s marketing. Yes, the elite realize that barring catastrophic disaster or global financial meltdowns there is an annual dental business cycle that is fairly [...]

Dental Practice Marketing Calendars2019-10-23T13:47:20-04:00
  • Online Dentist Reviews

Even More about Online Dentist Reviews

2019-10-23T13:50:14-04:00

Even More about Online Dentist Reviews Digital word of mouth advertising comes in two distinct types....... Digital Word of Mouth Advertising Type 1 - Online Dentist Reviews. These are customer/patient reviews about their experience posted on objective, independent, 3rd party platforms that you do not own or control. The key word here is independent. Patients and prospective patients understand there is a difference between what they read at your website and what they read on these platforms. They place more credence on the 3rd party platforms. The platforms include: Google Plus Online Dentist Reviews Yelp [...]

Even More about Online Dentist Reviews2019-10-23T13:50:14-04:00