Dental practice management-Associates and practice owners with associates who whine When it comes to dental practice management the mumero uno complaint from practice owners – “My associate doesn’t do enough dentistry or doesn’t sell enough dentistry.” Invariably there are two things absent from these practices. Absent item #1 – no sales training/no selling system. Absent item #2 – not understanding that a big key to a successful associate set-up is at least some of the dentistry is being performed at full fee. The answer of course is to get off of your bu** and manage [...]

Dental Practice Advice on Dental Colleges, Boards, Consultations, and Your Competition Here is sound dental practice advice: The Dental industry…like many industries, functions in a bubble. Each has its own economy, politics, and agenda. …and like many industries, Dentistry as a profession is segmented.  [As a very important aside, your patients as consumers of dentistry are becoming more segmented based on demographic need and economic changes in the middle class–this dental practice advice is something discussed at length in my newest book The Dentists Unfair Advantage Volume 3 -The Ultimate Guide to Niche Dental Marketing. [...]

Dental Marketing Strategies...why BMWs and iPHONES sell themselves Why our dental marketing strategies should emulate large company marketing such as BMW or Apple. Chances are a dentist you know (perhaps yourself) owns a BMW.  Most certainly someone in your office owns an iPhone. Ask owners of these devices to name why they’ve bought one (or more) over the years and at or near the top of the list of reason you’ll invariably find that FUN is something many associate with playing with (phone) or driving (car). Products that find a sweet spot with filling a [...]