Artificial Intelligence (AI) and Local Search (SEO)


I would like to expand on the topic of artificial intelligence (AI) and dental implants, which we covered in our last post. While artificial intelligence is not intended to replace dentists, it is already changing the way patients search for implant dentists. I recommend trying the chat feature on Bing by searching for "dental implants near [your zip code]." You will notice that the results differ greatly from the traditional Google search, which is increasingly frustrating for patients these days. It is important to also try the same exercise on Google. If your name does not appear in the top positions [...]

Artificial Intelligence (AI) and Local Search (SEO)2023-05-23T11:59:44-04:00

Our Dental Implant Print Ads Have Sold…


The majority is usually wrong.  Yet, most educated dentists don't even know that maxim! Here's a huge insider secret in the dental implant advertising sub niche. Newsprint via subscription daily newspaper has sold and continues to sell more dental implants world wide than any other medium (including Google) yet most in the profession are clueless of this fact. It takes the right headlines, the right copy, and the right artwork illustrations but when you get it right something magical happens. Print Ad Success Our print ads have sold more dental implants than any other print ads in the profession. Yes, [...]

Our Dental Implant Print Ads Have Sold…2023-05-23T12:13:01-04:00

Guess Which Implant Ad Agency Is FIRST?


Spoiler alert! Among independently owned practices actively advertising full-arch implants (e.g. All-on-4 / All-on-X) we rank first in total locations and have been in that spot since years straight. Yes, ClearChoice, Aspen, Affordable Dentures etc. have far more locations but to us what counts are hard working entrepreneurial individuals and small groups. Why not be a part of something big and help more patients who need implant therapy? At the minimum, why not aim for or simply add 36 arches annually? To partner with the only comprehensive advertising and sales program in dentistry for the All-on-4 / All-on-X case with the [...]

Guess Which Implant Ad Agency Is FIRST?2023-05-23T12:18:19-04:00

Just Say No To Dumb Discounting


FACT: The Full Arch Advertising Program with optional Medicare Medical Oral Surgery billing is the largest independent affiliation of practices delivering the much desired and much needed immediate loading dental implant solution to patients in terminal dentitions. There are many 'fast treatment' protocols and many implants out there be they premium priced or discounted that can WORK with the right case. It's even legal to design and manufacture your very own implant for about $20 per unit but that's another subject.... Can You Save Money On Implants? Sure and many docs are always rushing to cut costs on implant fixtures BUT [...]

Just Say No To Dumb Discounting2023-05-23T12:25:15-04:00

When To NOT Use Nobel Biocare Implants for All-on-X Cases


With dental implants, there is a time to use premium and there is a time to not use premium implants. As a business owner and clinician there is a balancing act between cutting supply costs just for the sake of cutting costs versus ensuring you deliver a clinically predictable long-term result.  Too often clinicians look at implant fixtures as completely interchangeable and then simply go to a lowest cost solution. Clinicians complain about patients doing this to them and then the clinician does the same thing when it comes to applying "cheap" to things that aren’t exactly the same! Often [...]

When To NOT Use Nobel Biocare Implants for All-on-X Cases2023-05-24T12:04:17-04:00

Storefronts and Google Ads


A big part of All-on-X advertising is having the right "storefront" online. Tis refers to what people see digitally about this procedure and you (versus others) when they go from an ad to your website. No matter what you do to advertise or promote, patients wind up at the storefront (your website). At your website, it's about All-on-X content and All-on-X correct copy to generate a phone call. If you happen to be part of the 1% who bill and collect 25-50% of implant case fees from Medicare than specific information regarding how that works also needs too be part of [...]

Storefronts and Google Ads2023-05-24T12:06:33-04:00

Top 5 Reasons Our Advertising Clients LOVE Full-Arch Cases


FACT/REAL NEWS: Money is not the main driver behind why our advertising client members pursue full arch implant cases and All-on-X cases. In a bit, we'll return to the top five motivatorsm which may resonate with you. First, let's get the economics of seeing 1 full arch immediate load All-on-X implant case every week covered. Some Basic Economics Fees for an arch ranges from $7K in Poland, $10K in Vietnam, to $18K-$50K in the US. BTW - Unless you have an MBA level sales process, you are unlikely to see $50K per arch but that is another story. For removable implant [...]

Top 5 Reasons Our Advertising Clients LOVE Full-Arch Cases2023-05-24T12:08:36-04:00

Secrets In Advertising All-on-X Cases


Here's a secret critical to understand related to today's implant patients and cases and the specialty All-on-X advertising we produce, place, and manage for our member practices in the Full-Arch Program: Gone are the days when implant patients were mostly those in dentures. Yes, there are on occasion denture wearers who still need and who will buy dental implants, but the majority of cases right now are those in terminal dentitions (the ailing/failing dentition). This means most immediate loading cases (and the advertising that drives awareness, consults, and All-on-X cases in operatories) is not focused on those wearing dentures but on [...]

Secrets In Advertising All-on-X Cases2023-05-24T12:28:05-04:00

ClearChoice and Big Case Marketing Prove All-on-X is Advertising Based


The All-on-X case is the most advertising-driven procedure to date in our profession. Patients know what "caps," "facings," "braces," "wisdom teeth," "bridges," and "root canals" are but ask them what All-on-X is and they'll give you a blank stare. Why? Essentially because of confusion on who it's for by providers and lack of awareness among dentists and patients. Explanations Matter Patients seldom know what a “dental implant” is much less a prosthetic solution-based implant procedure like All-on-X. The vast majority of dentists have no idea which patients are ideal candidates. (e.g. it’s NOT the denture patient). Yet, in the midst [...]

ClearChoice and Big Case Marketing Prove All-on-X is Advertising Based2023-05-26T09:45:17-04:00

The $299 Dental Implant, Explained


There's ALWAYS a lower price. Ads for $299 dental implants are a perfect example. Deep discounting on the front end of dental services is common. We see it in ads of all kinds. It's a tell-tale sign of a systemic failure in the profession to address sales in a responsible manner. Dental schools have failed us on this and clinical CE programs continue to fail at this subject that impacts every major case in your practice. Where Responsibility Lies While it's easy to put the blame elsewhere, there is a personal responsibility as business owner to address this and the [...]

The $299 Dental Implant, Explained2023-05-26T09:46:32-04:00
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