Dental Mastermind: Igniting Practice Growth Through Accountability

2023-05-23T11:58:55-04:00

Masterminds are relevant. Napoleon Hill’s model of Mastermind groups for 10-20 business owners meeting together is a nearly 100-year-old concept that’s still going strong fast forwarding success for business owners in every industry. Why? Because if you take multiple smart individuals and put them together in a group with a highly skilled and knowledgeable coach (or several coaches), the result is not simply addition of these smart individuals’ talents but a factor of the group multiplied by its size.  10 participants is the equivalent of 100 “lone wolves” operating independently without input from other business owners! Masterminds are even more important [...]

Dental Mastermind: Igniting Practice Growth Through Accountability2023-05-23T11:58:55-04:00

Artificial Intelligence (AI) and Local Search (SEO)

2023-05-23T11:59:44-04:00

I would like to expand on the topic of artificial intelligence (AI) and dental implants, which we covered in our last post. While artificial intelligence is not intended to replace dentists, it is already changing the way patients search for implant dentists. I recommend trying the chat feature on Bing by searching for "dental implants near [your zip code]." You will notice that the results differ greatly from the traditional Google search, which is increasingly frustrating for patients these days. It is important to also try the same exercise on Google. If your name does not appear in the top positions [...]

Artificial Intelligence (AI) and Local Search (SEO)2023-05-23T11:59:44-04:00

Artificial Intelligence (AI), Selling Big Cases and Challenging Economies

2023-05-23T12:00:24-04:00

Artificial Intelligence (AI), Selling Big Cases and Challenging Economies What have I learned from 30+ years of running dental businesses and having my hand in hundreds of advanced clinical practices spending tons of money on advertising in great (and not so great) economies? Well, the No. 1 business endeavor that made the most difference economically throughout these varying economies wasn’t the practices’ advertising; it was whether a practice possessed mastership level sales abilities in both sales process and sales leadership. In down economies, it meant more money from the business flow, be it from existing patients or from any and all [...]

Artificial Intelligence (AI), Selling Big Cases and Challenging Economies2023-05-23T12:00:24-04:00

Why BCM New Teeth in 1 Day™?

2023-05-23T12:00:55-04:00

Why BCM New Teeth in 1 Day™? Before we get into the topic of the power of BCM New Teeth in 1 Day™ and New Teeth in 1 Day™ (a trademarked phrases owned by Big Case Marketing LLC and licensed to our clients), let’s talk about names. Names have value. Names help sell. Names set expectations for quality. Names set expectations for pricing. Toyota, BMW, Lexus, BMW. The first things to come to mind for me are quality, luxury, long-lasting. Now think about Dollar Tree. My first thoughts are cheap crap, unsafe products, Chinese junk. In implant dentistry, we have ClearChoice, [...]

Why BCM New Teeth in 1 Day™?2023-05-23T12:00:55-04:00

Implant Advertising Lead Optimization: It WILL Break (or Make) Your Advertising

2023-05-23T12:02:52-04:00

A number I derived early on back in 2005 when I started Big Case Marketing was tracking the overall close rate from all leads coming from ads for any sales above the $10,000-level of treatment plan. I looked at this both in the practice and in the sales of our advertising/consulting client base. Pre-great recession, we used to have a lot of live, in-person meetings and it was easier to get numbers out of people as it was their homework to bring this data to their sessions.  Additionally, we tracked and knew the stats on each critical step in the sales process. Closing rates for calls to consults, records appointments, etc.  This was [...]

Implant Advertising Lead Optimization: It WILL Break (or Make) Your Advertising2023-05-23T12:02:52-04:00

Queen Elizabeth and Dental Implants: A Royal Lesson

2023-05-23T12:03:31-04:00

The world has been enraptured by Queen Elizabeth's recent passing. Is there more at work here than is first apparent? It's been quite a spectacle. Millions "grieving" someone they never met as if they were best friends at the pub. Apple putting her on the home page as if she was Steve Jobs. Former colonies who suffered at the hands of Her Majesty's military sending condolences from afar. Weeks of official government mourning in countries that allow at most one or two days for bereavement of actual family. A well orchestrated (planned years in advance), made for TV PR event. What [...]

Queen Elizabeth and Dental Implants: A Royal Lesson2023-05-23T12:03:31-04:00

Why You Need To Exit the Implant Case Sales Game – Part 6

2023-05-23T12:04:11-04:00

Why You Need To Exit the Implant Case Sales Game - Part 6 Today's post, the last in this six-part series (revisit Part 1 here) is about the bottom line with firing yourself and team from sales. Here are the advantages the come out of firing yourself and your team from most of the traditional way independents have had to approach the process for the full-arch implant case. Say No to Sales Finally you would… Only need to perform a good diagnosis and then deliver good treatment results not overly worry about selling or being sales ‘experts’ Not relying on [...]

Why You Need To Exit the Implant Case Sales Game – Part 62023-05-23T12:04:11-04:00

Why You Need To Exit the Implant Case Sales Game – Part 5

2023-05-23T12:04:46-04:00

Why You Need To Exit the Implant Case Sales Game - Part 5 Back to Mr. Gorilla from Part 1 of this series… Question: What are the three giant advantages that the national chain of implant centers? (This is the 800-pound Mr. Gorilla referenced early on) has had (until now) that most independents didn’t/couldn’t fully leverage/access. But there are answers. Let's discuss them. National Advantages Mr. Gorilla’s Advantage #1 – PRO SALESPEOPLE TAKE ALL SALES CALLS OFF-SITE Sales calls (the calls from the implant ads) are answered by professional salespeople OFF-SITE. NOT BY DENTAL STAFF sitting inside the practice doing [...]

Why You Need To Exit the Implant Case Sales Game – Part 52023-05-23T12:04:46-04:00

Why You Need To Exit the Implant Case Sales Game – Part 4

2023-05-23T12:05:22-04:00

Why You Need To Exit the Implant Case Sales Game - Part 4 Fortunately, there is a new way to break from the failed past and approach sales in a way that’s far more predictable (at least with Big Case Marketing): The pandemic was an economic boom period for implant practices who went into it with strong advertising already in place. Record months and two record years were on the books for many clients. But that gravy train couldn’t last. My gut said, ‘what goes up must come down’ and I believed things were going to get much harder as [...]

Why You Need To Exit the Implant Case Sales Game – Part 42023-05-23T12:05:22-04:00

Why You Need To Exit the Implant Case Sales Game – Part 3

2023-05-23T12:05:56-04:00

Why You Need To Exit the Implant Case Sales Game - Part 3 Even if you are an elite clinician, your personal odds of having significant success at treating a lot of cases is terrible, so what’s the solution? Here are the facts about sales as it relates to the profession and implant dentists: Implant dentists and the profession as a whole we are ‘hacks’ at selling our best services; especially with cases that cost as much as automobiles. Only 15% every get proficient at this important part of the business of implants and that is with years of work. [...]

Why You Need To Exit the Implant Case Sales Game – Part 32023-05-23T12:05:56-04:00
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