Ethical Selling Dentistry

30Apr 2015
Advice from Truman

Dental schools do not teach you strategies or give advice on how to deal with unpleasant surprises in your practice. You screw up, people are angry, now what? You should have a strategy for dealing with situations like this. Our members are give solid and proven advice which helps them in such situations. Harry Truman

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28Apr 2015
Niche marketing

The McAnally Selling System makes marketing for niche services easy by following our methods. There truly is a secret formula for niche cases (outside 20th century referral networks). We offer advice to our members and reveal the secret formulas for getting strong case acceptance on large cases. The niche nirvana secret formula is: Niche Website

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23Apr 2015
Case acceptance

McAnally Selling Rule #16 in dental case acceptance- Hard selling focuses on OUR reasons why a patient would pick a certain treatment versus their reasons. This one fact alone suggests that hard selling is a bad idea. To be blunter, hard selling isn’t just a bad idea it’s something that isn’t necessary for case acceptance

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14Apr 2015

Doctor’s routinely ask “how much more dentistry” will they do if they begin using The McAnally Selling System as part of their current fee for service dental practice marketing or if they take the sales training and attach themselves to Big Case Marketing through our Elite Advertising Program or through a private customized marketing package.

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26Mar 2015
Dental practice advice

One of the main rules we like to impart to our members through our dental practice advice is: McAnally Selling Rule #14 – Eliminate awkwardness and more patients win. Awkward; causing or feeling embarrassment or inconvenience. If something has happened in a patient relationship or in the early stages of prospective patient relationship that’s created

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26Feb 2015
dental practice marketing

In dental practice marketing my McAnally Selling Rule #10 is: Give a great presentation before you give a presentation.  As part of any check-list system for selling in dental practice marketing, it’s up to you or a well-trained team member to guide the patient through leadership based discussions about what you are seeing in their

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05Feb 2015
Dental case acceptance

In dental case acceptance silence can be deadly when dealing with case presentation. To the untrained silence results in discomfort.  It is human nature to fill uncomfortable pauses and silences in conversation with something else.  Usually that something else is to simply “talk AT” people instead of initiating some form of meaningful interchange. It is

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