Those National Dental Implant Centers vs. You

2023-05-23T12:02:06-04:00

Have you wondered what the secrets are behind the leading implant center? This is the literal 800-pound gorilla in the full-arch case segment. Undoubtedly, you see their commercials and patients ask about them. So what's their secret? How are they able to serve so many patients while your practice loses out on these cases? Let's discuss. The Real Secret As a specialty ad agency focused just on dental implant cases, we have some direct insights on this very topic that may help you. Popular opinion is that the secret is in advertising, but that's wrong in this case. Yes, Mr. Gorilla [...]

Those National Dental Implant Centers vs. You2023-05-23T12:02:06-04:00

Queen Elizabeth and Dental Implants: A Royal Lesson

2023-05-23T12:03:31-04:00

The world has been enraptured by Queen Elizabeth's recent passing. Is there more at work here than is first apparent? It's been quite a spectacle. Millions "grieving" someone they never met as if they were best friends at the pub. Apple putting her on the home page as if she was Steve Jobs. Former colonies who suffered at the hands of Her Majesty's military sending condolences from afar. Weeks of official government mourning in countries that allow at most one or two days for bereavement of actual family. A well orchestrated (planned years in advance), made for TV PR event. What [...]

Queen Elizabeth and Dental Implants: A Royal Lesson2023-05-23T12:03:31-04:00

Diagnosis and Informed Consent in All-on-4 Advertising

2023-05-23T12:20:00-04:00

As an agency, we really hate surprises. Even if we have previously been active in a market, we are still concerned about current market conditions resulting in a surprise today that didn't exist a few years ago. In normal times, things can change locally in a competitive environment within two years. Diagnosing Properly Without this kind of analysis, this is the equivalent of you diving headfirst into a lake without knowing what sits just under the surface of the water which is foolish in real life and foolish in advertising! Occasionally, we have new members who want to go big [...]

Diagnosis and Informed Consent in All-on-4 Advertising2023-05-23T12:20:00-04:00

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process

2023-05-23T12:23:05-04:00

Want to know the #1 surprise discovery I made in 2001 as it related to advertising and sales of the full arch implant case (this was before All-on-4 / All-on-X)? The surprise was how easily everything amazing that I was up to with getting a solid implant message to the public via advertising could be easily destroyed by some of the nicest, caring, friendly, most personable staff you can imagine. Yes, my staff were literally killing my advertising and cases! My full-arch implant ads would generate dozens and dozens of implant patient phone calls every week but these nice caring [...]

Full-Arch Implants: 1 Part Clinical + 1 Part Ads + 2 Parts Sales Process2023-05-23T12:23:05-04:00

Why Nine Months Is the Magic Number…

2023-05-23T12:24:26-04:00

Month nine in the Full Arch Program is what we call the "momentum" month. It's a magic month, for sure. Things start to fire on all cylinders and doctors "disappear" on me because they are too busy to talk. One of our practices that started 9 months ago recently reported a $200K collection month for their implant cases. World record for this guy AND he has been practicing a long time.  He's tried a bazillion dental marketing companies (not owned or run by dentists who have ever actually practiced). These non-dentist owned companies have typically scr*wed him over and never [...]

Why Nine Months Is the Magic Number…2023-05-23T12:24:26-04:00

I Need Your Help To Heal At Least 36 More Arches In The Coming Year

2023-05-24T12:07:09-04:00

I need your help so that me and my team and you and your team can heal more patients in the coming 12 months. You see...we are in the same business as you. THE HEALING BUSINESS! At the end of the day, we are here to heal patients and we do that week by week by sending patients in need of full arch implants to doctors like you who want to see implant cases by way of our proven advertising agency work. Redefining 'Good' A little known secret of why I decided in 2004 to send patients to other dentists via [...]

I Need Your Help To Heal At Least 36 More Arches In The Coming Year2023-05-24T12:07:09-04:00

The Average Dentist and Terminal Dentitions

2023-05-24T12:10:32-04:00

Past full arch implant clinical skills which are easy to acquire and gaining the ability to "sell" cases that cost as much as a nice motorbike or a well equipped car, unless you secure professional specialty advertising assistance, the odds are stacked greatly against you having a regular supply of terminal dentition patients looking for full arch implant answers who are also willing to write a check for the fee involved (or for at least 50-75% of the fee if the Medicare oral surgery benefit is involved for our 65+ year old US patients). When 'They Have A Dentist' Now, another advertising [...]

The Average Dentist and Terminal Dentitions2023-05-24T12:10:32-04:00

Video: The Easiest Way To Explain All-on-X

2023-05-24T12:14:05-04:00

They say pictures are worth a thousand words and videos are worth ten thousand. It's true, but in dentistry we have real issues with video. The Biggest Problems with Most Dental Videos Dental video is 99.9% too technical or simply too scary to use in promotion efforts. I’ve wanted a great explainer video for several years and today I have some good news. We’re pleased to announce a practice exclusive for our members. A Full Arch Program Exclusive Fully animated, high-production value, videos that tell the story of what immediate loading procedures can do for the denture wearer and for the [...]

Video: The Easiest Way To Explain All-on-X2023-05-24T12:14:05-04:00

I Need Your Help To Heal At Least 36 More Arches In The Coming Year

2023-05-24T12:15:32-04:00

I need your help so that me and my team and you and your team can heal more patients in the coming 12 months. You see...we are in the same business as you. THE HEALING BUSINESS! At the end of the day, we are here to heal patients and we do that week by week by sending patients in need of full arch implants to doctors like you who want to see implant cases by way of our proven advertising agency work. Redefining 'Good' A little known secret of why I decided in 2004 to send patients to other dentists via [...]

I Need Your Help To Heal At Least 36 More Arches In The Coming Year2023-05-24T12:15:32-04:00

Let’s Heal Patients with All-on-X

2023-05-24T12:26:34-04:00

I'm an oddball. I run the No. 1 specialty advertising agency focusing on dental implants and have a lengthy clinical background outside of my unique background in the study of advertising and sales. I know that my team and my skills in advertising dental implants deliver All-on-X patients to practices AND, as a result, MORE patients are healed. If we weren't #1 in what we do, far fewer patients would wind up being healed with the best that implantology offers. Annually our doctors will treat in total 3500+ arches. That's a lot of patient lives transformed BUT it's not enough! Our [...]

Let’s Heal Patients with All-on-X2023-05-24T12:26:34-04:00
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