Ethical Selling Dentistry Archives

Let’s Heal Patients with All-on-X
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Let’s Heal Patients with All-on-X

jonathanr2023-05-24T12:26:34-04:00

I'm an oddball. I run the No. 1 specialty advertising agency focusing on dental implants and have a lengthy clinical background outside of my unique background in the study of advertising and sales. I know that my team and my skills in advertising dental implants deliver All-on-X patients to practices AND, as a result, MORE patients are healed. If we weren't #1 in what we do, far fewer patients would wind up being healed with the best that implantology offers. Annually our doctors will treat in total 3500+ arches. That's a lot of patient lives transformed BUT it's not enough! Our [...]

Let’s Heal Patients with All-on-Xjonathanr2023-05-24T12:26:34-04:00

Break Your Mental Box: Do More All-on-X Cases
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Break Your Mental Box: Do More All-on-X Cases

jonathanr2023-05-24T12:31:45-04:00

The Full Arch Program remains the No. 1 independent affiliation of clinicians delivering this desired implant service in North America. All of the details are here. As we work on a market exclusive basis, as we add locations market areas close each month - one reason to take action. Don't miss out on securing your area and cases! Let's talk about the mental box issue for a moment. The Mental Box Issue Dentists are routinely stuck in little boxes that limit what they do in their practices. It's especially true with dental implants and the All-on-X procedure. And it applies to [...]

Break Your Mental Box: Do More All-on-X Casesjonathanr2023-05-24T12:31:45-04:00

Scared of ClearChoice?
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Scared of ClearChoice?

jonathanr2023-05-26T09:43:40-04:00

Most dentists are terrified when ClearChoice rides into town or are depressed that they are already "stealing" the show / "stealing my cases." If ClearChoice is in your market, it's actually a great thing. In fact, if you could have your suite next door to theirs you would be in the best position possible. Here's the truth about this company being active in a market. Benefits of ClearChoice Nearby Independent docs who use our proven All-on-X advertising and MBA level sales process taught in The McAnally System do MORE All-on-X cases in ClearChoice markets AND do their cases at LOWER [...]

Scared of ClearChoice?jonathanr2023-05-26T09:43:40-04:00

The $299 Dental Implant, Explained
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The $299 Dental Implant, Explained

jonathanr2023-05-26T09:46:32-04:00

There's ALWAYS a lower price. Ads for $299 dental implants are a perfect example. Deep discounting on the front end of dental services is common. We see it in ads of all kinds. It's a tell-tale sign of a systemic failure in the profession to address sales in a responsible manner. Dental schools have failed us on this and clinical CE programs continue to fail at this subject that impacts every major case in your practice. Where Responsibility Lies While it's easy to put the blame elsewhere, there is a personal responsibility as business owner to address this and the [...]

The $299 Dental Implant, Explainedjonathanr2023-05-26T09:46:32-04:00

Increasing Full-Arch Implant Cases with Professional Dental Sales
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Increasing Full-Arch Implant Cases with Professional Dental Sales

jonathanr2023-05-26T09:53:03-04:00

Imagine if you and your team could sell professionally, ethically, and without pressuring patients at the same level as ClearChoice, the No. 1 full-arch implant (aka "All-on-X") corporate chain in the world. Would you? Of course you would. But what ClearChoice has and what you most likely do not is called "professional dental sales." Professional dental sales is the No. 1 business process missing in 95% of dental implant practices I speak with. Drawbacks Of Missing Professional Dental Sales If it’s missing from your practice, you are: Reducing your financial returns on expensive dental implant advertising investment (ROI) Causing more [...]

Increasing Full-Arch Implant Cases with Professional Dental Salesjonathanr2023-05-26T09:53:03-04:00

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ?

james2019-10-23T14:24:56-04:00

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ? Dental schools do not teach you strategies or give advice on how to deal with unpleasant surprises in your practice. You screw up, people are angry, now what? You should have a strategy for dealing with situations like this. Our members are give solid and proven advice which helps them in such situations. Harry Truman liked the saying “the buck stops here.” The phrase originated from the wild west and gambling habits but by the time Truman latched onto it, [...]

Dental Practice Advice-You Screwed Up So Now What Happens? Do you have a strategy ?james2019-10-23T14:24:56-04:00

Niche Services Nirvana Revealed for Dental Case Marketing

james2019-10-23T14:51:32-04:00

Niche Services Nirvana Revealed for Dental Case Marketing The McAnally Selling System makes marketing for niche services easy by following our methods. There truly is a secret formula for niche cases (outside 20th century referral networks). We offer advice to our members and reveal the secret formulas for getting strong case acceptance on large cases. The niche nirvana secret formula is: Niche Website (not a national cookie cutter template) Testimonials (Audio/Written Video and Google and Yelp reviews) Big Direct to Consumer Media (In 2015 almost always PPC + TV) A Real Selling Method = Niche [...]

Niche Services Nirvana Revealed for Dental Case Marketingjames2019-10-23T14:51:32-04:00

Dental Case Acceptance-The Good News about Hard Selling

james2019-10-23T14:53:36-04:00

Dental Case Acceptance-The Good News about Hard Selling McAnally Selling Rule #16 in dental case acceptance- Hard selling focuses on OUR reasons why a patient would pick a certain treatment versus their reasons. This one fact alone suggests that hard selling is a bad idea. To be blunter, hard selling isn't just a bad idea it's something that isn't necessary for case acceptance and doesn’t belong in our administrative systems as highly trained ethical clinicians. More on hard selling in a moment. Most dentist knee-jerk reaction to the word “selling” is because they equate all [...]

Dental Case Acceptance-The Good News about Hard Sellingjames2019-10-23T14:53:36-04:00

Dental Practice Advice- Patient Instincts -do you know how they will react

james2019-10-23T14:55:31-04:00

Dental Practice Advice- Patient Instincts -do you know how they will react As part of my dental practice advice and how to market and present to patients I ask my members - "Do you have any idea of how your patient is going to react to your dental marketing and sales in your dental practice ?" McAnally Selling Advice-Rule #16 -If you make the patient uncomfortable, hard-wired, gut-level instinct takes over. Guess what..... instinct does not work in your favor (or theirs!). Instinctual deciding occurring directly out of doctor and team actions is derailing good [...]

Dental Practice Advice- Patient Instincts -do you know how they will reactjames2019-10-23T14:55:31-04:00

Dental Practice Marketing-How much do you REALLY want to produce? 2, 4, 6, or 8 Million ??

james2019-10-23T14:56:46-04:00

Dental Practice Marketing-How much do you REALLY want to produce? 2, 4, 6, or 8 Million ?? Doctor’s routinely ask “how much more dentistry” will they do if they begin using The McAnally Selling System as part of their current fee for service dental practice marketing or if they take the sales training and attach themselves to Big Case Marketing through our Elite Advertising Program or through a private customized marketing package. Practices doing fee for service marketing, can expect 25-50% more production from the exact same funds spent on external practice marketing (or referral [...]

Dental Practice Marketing-How much do you REALLY want to produce? 2, 4, 6, or 8 Million ??james2019-10-23T14:56:46-04:00

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