Ethical Selling Dentistry Archives

When the clinical and non-clinical skills are aligned using Ethical Selling Dentistry

james2019-10-23T17:12:12-04:00

When the clinical and non-clinical skills are aligned using Ethical Selling Dentistry Using my ethical selling system has worked unbelievably well for me when I was in practice and now for my program members who rave how well my systems have worked for them. And guess what happens when you have an alignment of: good clinical skills, decent personality, being a bit more "out there" with putting a well thought out message about better services out into the market, and having a solid foundation for Ethical Selling Dentistry ? Well....here's what one of our member [...]

When the clinical and non-clinical skills are aligned using Ethical Selling Dentistryjames2019-10-23T17:12:12-04:00

Dental Practice Advice-Why worrying about your competitors is a big waste of time and energy.

james2019-10-23T17:18:20-04:00

Dental Practice Advice-Why worrying about your competitors is a big waste of time and energy. In my dental practice advice series I tell my dentist members that worrying about your competitors is a waste of time and does not accomplish anything. Since there are practically two dentists on every block, it is very tempting to pay attention to what they are all doing. For "fun" some dentists drive around on their day off looking at how many cars are competitor’s parking lots or in big buildings full of dentists seeing how many patients are in [...]

Dental Practice Advice-Why worrying about your competitors is a big waste of time and energy.james2019-10-23T17:18:20-04:00

The Dental Consultant and You

james2019-10-23T17:19:43-04:00

The Dental Consultant and You Let us talk about the dental consultant............ I truly believe most consultants in dentistry are really trying to help doctors and the profession. I truly believe their hearts are in the right place. I'm going to be bold today and tell you that most of what's out there being sold, besides the very most basic administrative systems (which are pretty much timeless), are things designed for a different era of fee-for service dentistry that no longer exists. We'll call it the "easy era" where anyone who wasn't a true ogre [...]

The Dental Consultant and Youjames2019-10-23T17:19:43-04:00

In Ethical Selling Dentistry-Consistency is Another under-rated virtue.

james2019-10-23T17:20:23-04:00

In Ethical Selling Dentistry-Consistency is Another under-rated virtue. While discussing ethical selling dentistry recently with program members, confidence and why it's so important was on the discussion list. Consistency is just as under-rated as confidence! Unfortunate, since consistency is a big deal in relationships and most certainly when it comes to ethical selling dentistry. If and when patients experience breakdown of any kind... * a breakdown in UNDERSTANDABLE communication * a breakdown in quality of care and in PAIN-FREE care * a break down in cleanliness in facility * a breakdown in professionalism by doctor [...]

In Ethical Selling Dentistry-Consistency is Another under-rated virtue.james2019-10-23T17:20:23-04:00

Ethical Selling Dentistry-Dental Fees and Pricing

james2019-10-23T17:31:32-04:00

Ethical Selling Dentistry-Dental Fees and Pricing When it comes to my ethical selling dentistry program, I get asked about fees a lot. If you want to get into the coding side of things and UCR there are plenty of people who can analyze your fees based on zip code (one of the smart things I ever did was get Dr. Charles Blair to do a profitability analysis early on in practice as that changed my understanding immensely). Here are the big picture keys to fees in ethical selling dentistry and how one must look at [...]

Ethical Selling Dentistry-Dental Fees and Pricingjames2019-10-23T17:31:32-04:00

Dental Practice Marketing and why dentists need “extra” skills for the new economy.

james2019-10-23T17:33:50-04:00

Dental Practice Marketing and why dentists need "extra" skills for the new economy. Now more than ever you need dental practice marketing strategies in place to overcome the current stagnant economy. Did you see the latest news, the unemployment rate is unchanged. As every glass is half full, the good news is at least things seem to be stabilizing. The half full part is that there is no hint of any returning to the pre-recession boom that the profession grew accustomed to for so many years. Tom Friedman, who predicted the flattening of technology worldwide [...]

Dental Practice Marketing and why dentists need “extra” skills for the new economy.james2019-10-23T17:33:50-04:00

Boo! What’s Your Dental Practice Marketing Plan?

james2019-10-23T17:35:55-04:00

Boo! What's Your Dental Practice Marketing Plan? As we are approaching the end of year, how is your dental practice marketing plan for next year going ? I trust you are busy with the fast approaching end of year tasks of most dentists--preparing for the holidays, multiple "free" days and some planning for next year. If you are like most that last item "planning for next year" probably needs more attention than it's routinely given. A number of our Elite Program members will be developing, finalizing and reviewing with each other this year's promotion plans [...]

Boo! What’s Your Dental Practice Marketing Plan?james2019-10-23T17:35:55-04:00

Why Dentistry IS a hard sell….without Ethical Selling Dentistry

james2019-10-23T17:40:26-04:00

Why Dentistry IS a hard sell....without Ethical Selling Dentistry If you don't apply ethical selling dentistry in your practice, it makes it so much harder to close cases. The sooner you "get" this, the better. Non-pain relief dentistry is and will always be a hard sell. [Notice I didn't say, you have to hard sell dentistry--because you don't and our ethical sales training Program called the McAnally Selling System proves just that.] Patients don't want to go to doctors of ANY kind-period. In that category, dentists have it easy because most people understand what even [...]

Why Dentistry IS a hard sell….without Ethical Selling Dentistryjames2019-10-23T17:40:26-04:00

GM, Dentists and Dental Practice Marketing

james2019-10-23T17:41:54-04:00

GM, Dentists and Dental Practice Marketing With an eye to dental practice marketing, it is interesting to see what the mammoth companies are doing and saying when it comes to advertising............. Have you seen the news? GM, the U.S.'s biggest advertiser in total dollars, has given the big "pfuuiii" to Facebook saying this social "media's" advertising simply does NOT WORK. A few things you need to understand. Much like it hasn't been a great car builder since sometime around the time of Ramses II (okay that is an exaggeration--but we'll be generous and pin that [...]

GM, Dentists and Dental Practice Marketingjames2019-10-23T17:41:54-04:00

What Dentists (and Patients) Buy…..and Ethical Selling Dentistry

james2019-10-23T17:42:53-04:00

What Dentists (and Patients) Buy.....and Ethical Selling Dentistry I developed my ethical selling dentistry system when studying what patients and dentists buy outside of dentistry, based on the rationale (or lack of) based on their wants and needs. If you want something badly you will seek a way to get it ! Last weekend I was in NYC for a wedding of a staff member (Amber, who has worked with us in a number roles for many years). Besides the wedding (fantastic--on the roof of the Gramercy Park Hotel--one of the big investors in Studio [...]

What Dentists (and Patients) Buy…..and Ethical Selling Dentistryjames2019-10-23T17:42:53-04:00

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