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More than 1,000 advanced clinicians use The McAnally Selling System™
– Dentists who want more satisfying cases and to help more patients.

The McAnally Selling System™ works. This proven, research backed, check-list system, gives you and your staff the ability to ethically sell major treatment. Like a thousand other dentists, you gain more control over your schedule, can focus on the cases that are most interesting for you, increase your marketing returns by 25%, and boost your bottom line. Plus, you’ll make an even bigger positive impact on each patient's life.

Call to schedule your free, 30-minute consultation: 800-724-9420 or 206-905-1874
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Big Case Marketing / Dental-Trust
1521 Alton Road #268
Miami Beach, FL 33139

(800) 724-9420 or (206) 905-1874

Proved out by a thousand dentists


Going through The McAnally Selling System™ helped me focus on all facets of big case marketing techniques from the first phone call to the completed treatment consult where the happy patient gladly gives you a wonderful testimonial. I learned how to create a 'body of evidence' for patients in preparation for their first visit. I learned how to screen prospective patients, so I don’t spend valuable consultation time with patients who are not good prospects. There is definitely a science to presenting large treatment plans and helping patients truly understand their problems – and their options. This program, and understanding big case marketing conversion, helped me eliminate the confusion that occurs when we present a complex case to a patient. Any dentist interested in doing complex case dentistry will benefit from this program.

Dr. T.L., northern California