Going through The McAnally Selling System™ helped me focus on all facets of big case marketing techniques from the first phone call to the completed treatment consult where the happy patient gladly gives you a wonderful testimonial. I learned how to create a 'body of evidence' for patients in preparation for their first visit. I learned how to screen prospective patients, so I don’t spend valuable consultation time with patients who are not good prospects. There is definitely a science to presenting large treatment plans and helping patients truly understand their problems – and their options. This program, and understanding big case marketing conversion, helped me eliminate the confusion that occurs when we present a complex case to a patient. Any dentist interested in doing complex case dentistry will benefit from this program.