More than 1,000 advanced clinicians use
The McAnally Selling System™

– Dentists who want more satisfying cases and to help more patients.

The McAnally Selling System™ works. This proven, research backed, check-list system, gives you and your staff the ability to ethically sell major treatment. Like a thousand other dentists, you gain more control over your schedule, can focus on the cases that are most interesting for you, increase your marketing returns by 25%, and boost your bottom line. Plus, you’ll make an even bigger positive impact on each patient’s life.

Call to schedule your free, 30-minute consultation: 800-724-9420 or 206-905-1874
Or complete this form:

  • This field is for validation purposes and should be left unchanged.


Big Case Marketing / Dental-Trust
1521 Alton Road #268
Miami Beach, FL 33139

 (800) 724-9420 or (206) 905-1874


“Within 45 days of hearing Dr. McAnally speak at the ICOI meeting, I took two of the secrets he shared back to my private practice and closed two cases for over $50,000 each. I’ve gotten my guaranteed increase in my practice from the Elite Program even BEFORE I attended the first session. The case-acceptance” packet alone has pre-sold several $10K cases for me.”

— Dr. Wes Moore, Ft. Smith, Arkansas

"Our colleagues will seek courses to learn the best techniques and advanced procedures, and may already be clinically excellent in everything they do, but very few will go out and educate themselves in the aspect of attracting those patients who require our specialized services. What a waste of talent, time, and money.

I have recently completed my requirements at the prestigious ICOI for the Diplomate status and I honestly believe I would not have gotten all the cases needed without the surge of big cases that Big Case Marketing has generated to my office."

— Nader Bazzi, DDS, DICOI

"I joined to learn how to get more of the big cases in my office because my favorite thing to do these days is to take a denture wearer and give them fixed teeth again. It changes their life forever. Without this program my goal in this area simply wouldn’t have been possible.

I have sold two $30K+ cases this week and had my first $200,000 month this year thanks to these cases. I am in various stages of seven full arch implant supported bridges right now at about $30k+ each as a result of what I have learned directly from James.

[Several months later:] We just had our biggest month: over $210K production, $240K collection."

— Dr. Greg Sawyer, Los Gatos, CA

“I closed a $20,000 and a $10,000 case this week after completing the case-acceptance training. I don't even have all my systems in place.”

— Dr. Ivan E. Terrero, Bonita Springs, FL

"What I have learned from you in this past year will never be taught in any ADA, AAID, ICOI, or AGD meetings. I was amazed to see that my implant & sedation cases were up 400% since I joined your Big Case Marketing program while my overall practice maintained itself in general routine cases. Mind you, this was in the midst of elections, recessions, Wall Street meltdowns, housing-market crashes, etc."

— Irfan Atcha D.D.S. NW Indiana & Chicago Downtown