Dental Practice Marketing can be tricky for most dentists unless they know how to advertise their practice and expertise.
I drive by a lot of Dental offices… and when I do, I mostly cringe at the incorrect ways dentists apply themselves to dental marketing and how they send out their message.
No wonder consumers are confused.
Most of these practice signs do a great job at being REPULSIVE while REPELLING patients.
Here are the top 3 offenders:
1. Bad Name – Just “Dentist” followed by “Dentist” + giant tooth or tooth brush. Any cute name that is meant to “brand” or “educate” will REPEL patients.
2. Unnecessary Graphics, Logos, Fonts and Format – When a doctor spends more time on “The Look” than “The Message”, he or she is in trouble. What they end up with is a multicolor sign that is meaningless and hard to read that also REPELS patients.
3. No Benefit Statement/No Call To Action – Your sign should answer the question, “What’s in it for me?”; serve an existing demand and NOT try to create one; and also answer the question, “Why should I choose you over all the other dentists and all other options… including doing nothing at all?”
In the old days a sign was all it took, then it was simply being “on the plan” and insurance patients appeared in abundance. Now it almost always involves spending money on external dental marketing.
If you wish to learn further about how to correctly market yourself you can check out our number #1 best selling book on Amazon.
If you spend more than $2,000 per month on external marketing looking for fee for service niche dental cases and you haven’t been through the worlds #1 ethical program that provides you with a check-list for selling your niche services, your returns on that expense are being diminished by 25-50%.
Consider looking at our dental marketing techniques and strategies on our website.