The big case marketing tips and dental marketing ideas have helped me to increase the number of big cases I treat. It is a step-by-step system that is not a bunch of theory. It does not require you to memorize scripts or become a slick, fast-talking salesman. The McAnally Selling System™ does not teach high-pressure techniques or any form of manipulation. James has tested and improved his materials with the kind of dedication that you don’t see very often. Saying 'yes' to a large treatment plan involves a multi-step buying process and a systematic approach. Dr. James McAnally unravels the mystery of explaining complex dental treatment plans in a way that a patient can fully understand and accept, enabling you to provide your finest care. The case reports that are created to give to my patients set me apart in such a unique way that I almost welcome second opinions. I know that other doctors will not present such a thorough, understandable, and professional approach to patients’ dental needs. I recommend Dr. McAnally’s program – medical marketing conversion for big cases – to any dentist who needs medical marketing conversion for big cases – and is willing to put in the time and energy needed to create something of value for himself or herself, for the patient, and for the practice.