I’ve gone into the long list of reasons why the public wants full arch immediate loading solutions such as AO4/All-on-X for terminal dentitions.
We are almost ready to go into dollar amounts required to advertise this procedure effectively but, before we go there, we will cover one final CRITICAL CONCEPT to help you understand the reality of advertising and sales of this service.
As a reminder, CRITICAL CONCEPT #1 is that there is a minimum entry level budget to open the door to at least 3 arches per month. Three arches per month is where the time and economic investment in this endeavor makes sense for the practice.
CRITICAL CONCEPT #2 is………that there are only a few best messages that matter to the public with Full Arch AO4 Immediate Loading Cases. Anything outside of those messages is a waste of time, energy, effort, and marketing dollars. Straying from these proven messages reduces calls, consults, and cases. With 15+ years of testing and modifying advertisements for these procedures, we have the longest record of success.
Now…CRITICAL CONCEPT #3….
#3 – The third concept is that everything related to budgets, minimum case goals for profitability, best advertising messages, and implant case sales process have already been “discovered.” The problems and pitfalls have been discovered, managed, worked through, and minimized ALREADY.
There is literally no new wheel to invent with Full Arch AO4 Implant advertising and sales!
There is no new wheel to invent!
Yes, we may change course occasionally as new procedures arrive or new financial resources become available (i.e. Medicare oral surgery benefits), but, outside of that, it’s utter foolishness to attempt to invent/reinvent something that is already out in the market right now performing and delivering cases. Trying to reinvent advertising messages are not only folly but the ‘slow boat to china/nowhere!’
Recently, a doc on the phone with me said he personally tried to set-up online full arch implant case advertising and found his ads (yes he spent hours trying to figure out Google AdWords) didn’t work. For some reason he was surprised!!
This is about as rational as a belief that you or I could dissemble our smart phone into all the little components and then get it re-assembled correctly. It’s simply too complex and even more specialized then the immediate loading surgery you perform. Why waste your time on something likely to fail when you could be doing more implant cases in less time than you spent “dabbling” in Google ads?
Going on an adventure of discovery to figure out #1, #2, or #3 wastes time, energy, money, practice lifetime and YOUR lifetime.
Next time, we’ll move on to dollar ranges typical to get the door open to a predictable 3 arches per month.
To have a one-on-one discussion about all of this with Dr. McAnally, click here to schedule a meeting.