website content dental marketingI personally review at least a dozen implant practice websites on a weekly basis.  Generally, I am not impressed.

It’s RARE to find one site in my week that currently has the right content (words, images, and photos) that patients considering a full arch of implants wants to see.

What Implant Dentists Get Wrong with Content

Here’s what’s usually there:

  • The wrong words
  • The wrong images
  • The wrong photos
  • Broken links
  • Tired, old looking, appearance
  • Fancy, new sites that are VERY dentist/technical focused
  • Flying drone shots (seriously people, drones?!?)
  • Fancy Videos that Patients Don’t Care About
  • Close Up Zoom-Ins of Dental Instruments and Equipment

A few sites are “highly ranked” by Google but the stuff that motivates the patient to call are still missing in action!!

What Good All-on-X Content Looks Like

We’ve launched more All-on-4 / All-on-X specific websites, pages, and landing pages then any other consulting or marketing group or fancy ad agency in the profession.  Our websites are attached to more advertising campaigns for full arch and single tooth implants than any other.

  • We know what ads get patients to take notice.
  • We know what patients want to see when they come to the website.
  • We know what makes them call.  And let’s be real, phone calls are the only thing that counts.  Not clicks or having a patient fill out a web-form where now you have to chase them down by phone.


If you are thinking about All-on-4 and a new website, the best thing you can do right now is STOP all discussions about a new website with any other entity (Progressive, Einstein, Geier, SmartBox, PBHS, ProSites, etc.). Even if you are mid-build, halt the project. You are wasting your time, energy, and money and you will pay twice if you really want these cases. 

 When you are accepted into the #1 full arch advertising program in North America, if in our evaluation, we agree a new site is warranted, we’ll have a fully functional SEO tuned site up and running within 90 days as part of readying your online and offline ads.  A site that not only ranks highly but that patients will visit and then call you from.

…and you may not even need to do anything with your master practice site.  Everything we use to sell can be built quickly and efficiently and you let your regular site just exist and do it’s thing.

To discuss all of this with Dr. McAnally in a one-on-one consultation session, schedule a time here. (The first session is free!)

Full-Arch Program Testimonials

“James, I’ve realized that after adopting your sales process for the implant cases in my practice that we have been leaving 25-50% of our fees on the table. I wish I had discovered you and your training 20 years ago!”
– Dr. Greg Sawyer, Los Gatos, CA

“The Full Arch Program with Medicare Option has given me the implant practice of my dreams.”
– Dr. F. A. Charlotte, NC