A personal note from Dr. James McAnally

“Thousands of practices use the real sales process I developed to ethically sell the cases that excite them. Why not let it work for you too?”

interior-dr-mcanallyA little more than 15 years ago, I took stock of my practice and knew it had to change. I had an immense amount of training and wanted to use my advanced skills and attract larger cases. Doing so ultimately meant more professional satisfaction and having a greater impact on patients’ lives. While dental marketing and dental consulting programs existed, the ethical, no-pressure approach for selling services that I envisioned and felt patients deserved didn't.

I gathered the relevant "real world" knowledge available on sales and tied it together with the latest behavioral psychology and science of influence research to create The McAnally System.  After more than ten years of use in practices throughout the world, it has became known as the advanced clinician's 'Secret Weapon' for doing their very best and most exciting cases on a routine basis and at reasonable fees.  These practices sell ethically and with confidence.

The direct result of 20 years in direct patient care, countless full mouth implant reconstructions personally performed, and a decade of direct oversight into member practices in Programs involved in every type of niche dentistry, means a unique and unrivaled perspective on the everyday challenges and opportunities of the advanced clinician.  

Now this dental case acceptance program is available to you.

 You are successful and do a lot of things right. Yet, you probably want to move more of what you do in your practice beyond the routine. Whether you're in the insurance model, a fee-for-service model, or a combination of both, this System makes you more fulfilled, more secure, and more successful. You can do more of the cases you truly love and have happier patients.

You'll find and help the patients who need your best services.

The McAnally System™ is a proven, ethical, no-pressure approach that provides a REAL SALES PROCESS for doing more of the big-cases you are excited to treat. More than a thousand dentists globally who use the System report that they have:

  • MORE CONTROL OVER THEIR SCHEDULE

  • A SIGNIGICANT BOOST TO THEIR BOTTOM LINE

  • MORE GRATIFICATION FROM PRACTICE

  • BETTER CLINICAL RESULTS

  • SEE MORE SATISFACTION IN THEIR PATIENTS

  • LESS DAILY HASSLE

  • A HAPPIER STAFF WITH BIGGER BONUSES

  • MORE SELF-CONFIDENCE AS THE DOCTOR

  • MORE FUN DOING CASES THEY ENJOY

  • 200-300% MORE RETURN FROM EXISTING MARKETING

Let's talk...

Should you desire to discuss your practice personally, let’s talk.  Go here to schedule a free, 30-minute consultation

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Proved out by a thousand dentists

SEE MORE TESTIMONIALS >
big case marketing testimonial

I did my first case presentation following your precepts and directions yesterday. A clerk from a local nursery agreed to a $65,000 rehab. Today, the case is signed, sealed and delivered with financing approved – a textbook example of applying big case marketing techniques. The point to my story is that with the case presented your way, creating patient understanding, dental implant marketing techniques, I closed the big case. She and her sister really were excited about getting the treatment done and 'making it happen.' Thanks again James!" Later, Dr. Argeros wrote: “Wow! What a month! We ran our radio spot for our participation in the dental implant research study using your promotional materials. The response has been phenomenal! I have been doing consults and case presentations for the last five weeks and more important, just as you predicted, we have signed a number of patients for Big Cases. Our $2,500 marketing expense generated over $146,000 in treatment fees! What a great feeling it is to be able to finally do the type of implant dentistry that I have wanted to do – and utilize the advanced training I spent years to learn. James, I can’t thank you enough for leading me through the proper marketing strategies needed to attract Big Cases. I never thought a general dentist like me would get these types of cases routinely coming through my door. What a great feeling to help more patients enjoy a better quality of life, while personally enjoying every minute of providing their treatment and being compensated very well for it. My hat goes off to you, James. In dental consulting, you delivered on your promise and then some. I’m happy I decided to join your dental management program before someone else in my market! Looking forward to seeing you again and learning from the Big Case Marketing Master.

John Argeros, Diplomate, ICOI, Diplomate, ABOI, Boston, Massachusetts

Download Dr. McAnally's CV (Resume)