The world has been enraptured by Queen Elizabeth’s recent passing. Is there more at work here than is first apparent?
It’s been quite a spectacle.
Millions “grieving” someone they never met as if they were best friends at the pub.
Apple putting her on the home page as if she was Steve Jobs.
Former colonies who suffered at the hands of Her Majesty’s military sending condolences from afar.
Weeks of official government mourning in countries that allow at most one or two days for bereavement of actual family.
A well orchestrated (planned years in advance), made for TV PR event.
What gives with the Queen Elizabeth response?
Well, firstly, humans love fairy tales.
The Fantasies of the Media
We have the little fairy tales we read our children and then we have the BIG fairy tales fed to us on TV and via all manner of social organizations and via ‘membership’ where we congregate in our tribes. The Windsors are just one of the big fairy tales millions buy into because of the repetition of exposure to the tale via big media.
Beyond the fairy tale story, the biggest most massive take-home DIRECTLY APPLICABLE TO EVERY IMPLANT PRACTICE is how “The Firm,” as the Windor’s refer to their family enterprise, has used the power of not just PR, which takes years and even decades to change attitudes (think about their tarnished reputation related to Diana), but in the POWER OF ‘ THE TELE.’
TV can make the world love and swoon for even the biggest tyrant AND make people want whatever kool-aid is up for sale.
The behavioral science (peer-reviewed) on WHY TV has this power over us has been public for all to sese for so long that it’s ancient news to us in advertising. TV will sell a monarchy and its ‘value’ proposition just as it will sell the h*ll out of full arch implant cases.
People believed in her and loved QE2 because they saw her commercials on TV for more than 70 years.
FACT: Patients buy more implants from dentists they see on TV (even if it’s only for a month of ads per quarter) versus any other form of media.
YET, most independent implant dentists are all-in/doubled down on the Sir Isaac Newton logic based form of advertising (text only ads at Google). Yeah, those logic ads work and at some budgets they are all we have to work with but they PALE in comparison to the results brought by Queen Elizabeth’s favorite media. The Firm doesn’t advertise on Google, but man they sure do on TV!
So…if you REALLY want to step-up to where the big dogs run in implants (the big players you see right now on TV), then it’s time we talk about network TV advertising (CBS, NBC, ABC, FOX).
The Realities of Getting Results
I’m willing to give up to two practices a 100% free trial of our advertising services if you commit to 30 days of network TV advertising with us. You will need to pay only for the direct media cost and the production of the commercials.
Our Emmy-winning producer will come to your practice and create the commercials using your patients. Canned commercials don’t sell implants – those involving your patients are mandatory for success at this.
We will provide our advertising know-how to buy the correct air-time in correct time slots for the full arch demographic across all four major networks, handle day to day placement, and we’ll provide basic back-end sales support answering the calls all for FREE for one month.
If it’s a home-run and if I like working with you, you’ll be invited to become an ongoing client.
Why not let the same behavioral science that created an outpouring of feelings for Elizabeth sell 10 or more arches of implants for you with just one month of Network TV?
Once I see you on my call schedule for this topic, I’ll be in touch on the most important to knows.
No questions will be accepted by email as those will be efficiently handled when we speak 1:1.