A big part of All-on-X advertising is having the right “storefront” online. Tis refers to what people see digitally about this procedure and you (versus others) when they go from an ad to your website. No matter what you do to advertise or promote, patients wind up at the storefront (your website). At your website, it’s about All-on-X content and All-on-X correct copy to generate a phone call. If you happen to be part of the 1% who bill and collect 25-50% of implant case fees from Medicare than specific information regarding how that works also needs too be part of your storefront.
What Makes or Breaks Storefronts
After 21 years in the business of finding full arch implant cases and after $10M spent in Google ads and the resulting data from phone calls, we understand what makes or breaks the storefront to generate the most phone calls from ads (especially digital ads) and consults from clinically qualified patients needing All-on-X.
One of the reasons we manage our All-on-X participating practice specialty websites is so we can give patients what they want and need to make that first phone call AND to keep Google happy in our advertising member doctor’s location. Google ranks the All-on-X ads plus the content attached to the ads based on actions taken by Google’s customer (your patient). This matters if you want ads to perform in the best manner and at the lowest costs and we are unique in our thinking about maximizing Google’s ranking and cost system in this manner.
A big part of the All-on-X game is about having the right master list of search based words and phrases that trigger a well written motivational All-on-X ad to appear when an All-on-X patient is searching for answers to their problem.
The Ads Component
That of course means digitally connecting proven Google ads to the search terms that we’ve refined for 10+ years that we know patients type into Google’s search bar. With campaign data from more than 100 global markets, we literally know more about what works and doesn’t than anyone else in this business.
Our competitors wren’t even driving cars yet when we were starting our ad refining process. A number of those competitors were yet to utter their first word when our most senior ad manager was already mastering algorithms related to search at AOL.
Past all of those years of attention to this, we also have that rare trait of genuine curiosity in the customer. This means we still discover changes in patient behavior via search data logs that can be applied to improve the ads even after this many years of work at this.
During the pandemic, instead of checking out, we stayed curious, watched, and adjusted ads based on new behaviors that arose out of the patterns of live revolving around life in a pandemic!
The end result is our members get more results from the ad dollars they permit us to spend to send them cases due to the compounding of our skills over time.
Just like the magic of compound financial interest, there is pure magic from a decade of curiosity, focus, tweaks and adjustments to Google campaigns and keywords that compound our current results for members. As a result of those years of compounding, we bring 25-50% more cases now per dollar spent now than 10 years ago and that is in a more competitive environment!
For a new member who has worked with other digital advertisers, these benefits translate into 25-50% more business from the same exact ad spends with us versus competitors. They can also choose reduce ad budget and have the same number of cases due to these efficiencies in advertising we bring to the table.
More To Understand
75-90% of fee for service All-on-X cases for our members are found online by way of our specialty Google based All-on-X advertising.
It’s critical to point out that unless the ad agency specializes in just this one thing (full arch implants), you can easily waste money in search based ads. It is a much more specific endeavor requiring the agency to operate above all others for All-on-X versus just plain jane general practice patients, 3rd molars, etc. The formulas for these “regular” types of patients do not apply.
When we move into the Medicare All-on-X realm, 80% of these cases are found offline in traditional media such as local network affiliate television and subscription newsprint. As we are a full service advertising agency, we provide the specific All-on-X ads needed for traditional media (some ads now with 20+ years of proven use), manage, place, and buy media offline. As an example, the above case (that photo!) was brought in by way of shaved tree and ink. Old-fashioned media (newsprint) meets hi-tech dentistry and this patient gets maybe two decades of being normal again with never experiencing a lame denture prosthetic.
Now, all of this discussion is the mechanics of how we put patients in your practice.
What’s missing is YOU.
If you want to take your game to a new level and add an additional 3, 6. 10, or 20 arches per month to your case flow, let’s have a discussion.
The first call is FREE.
Click here to have your one-on-one discussion about this with Dr. McAnally.
Full-Arch Program Testimonials
“James, please turn off your full arch implant ads! We have so many cases right now we can’t keep up. Two back to back record months in my 25 year career this summer. October already has $90K on the books and we are routinely presenting three $50K cases every week. Having fun but so busy!”
– Dr. Kathy C., Buffalo, NY
“The Full Arch Program with Medicare Option has given me the implant practice of my dreams.”
– Dr. F. A. Charlotte, NC