dental case acceptance Archives

ClearChoice Sends Our Doctors Cases Every Week
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ClearChoice Sends Our Doctors Cases Every Week

jonathanr2023-05-23T12:19:29-04:00

ClearChoice is one of the best things that ever happened to implant dentistry. I explain more about this in our educational presentation on the full arch implant market, but, in a nutshell, they're "bombarding" the U.S. population with their commercials creates a higher level of awareness than any association or specialty organization has. It's not just ClearChoice advertising on the airwaves, but also this entity, and this one, and this one. Pop quiz? Of these 4, how many are running digital or TV ads in 'your' market? It's important to know this, doc. Now back to ClearChoice... It's Not About ClearChoice Imagine if the [...]

ClearChoice Sends Our Doctors Cases Every Weekjonathanr2023-05-23T12:19:29-04:00

Diagnosis and Informed Consent in All-on-4 Advertising
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Diagnosis and Informed Consent in All-on-4 Advertising

jonathanr2023-05-23T12:20:00-04:00

As an agency, we really hate surprises. Even if we have previously been active in a market, we are still concerned about current market conditions resulting in a surprise today that didn't exist a few years ago. In normal times, things can change locally in a competitive environment within two years. Diagnosing Properly Without this kind of analysis, this is the equivalent of you diving headfirst into a lake without knowing what sits just under the surface of the water which is foolish in real life and foolish in advertising! Occasionally, we have new members who want to go big [...]

Diagnosis and Informed Consent in All-on-4 Advertisingjonathanr2023-05-23T12:20:00-04:00

Do You Follow Steps To Perform Your Procedures?
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Do You Follow Steps To Perform Your Procedures?

jonathanr2023-05-24T11:54:34-04:00

What's better, randomness or following steps? ....do you randomly pick and choose steps in the procedures you perform based on your mood that day? "Oh well...today Mrs. Smith, anesthesia is the last step on my list...so sorry this will hurt you more than me...." I have little doubt that you follow specific steps to perform your clinical procedures....otherwise you wouldn't have a license and you wouldn't be reading this. Following Steps Matters While every one gets THAT detail (procedures must follow steps to be predictable), only 5% get that the majority of success for selling cases beyond single tooth implant [...]

Do You Follow Steps To Perform Your Procedures?jonathanr2023-05-24T11:54:34-04:00

Kvetchers and Believability
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Kvetchers and Believability

jonathanr2023-05-24T11:56:15-04:00

How believable are you to prospective patients? How hard have you worked to engineer believability when it comes to advanced procedures such as full arch implants / All-on-4 / All-on-X implants? Did you know believability will either help or hinder your advertising results? Here's a story about believability in the marketplace. About Believability Six years ago, I had a conference call with two docs in an area of South Florida with a lot of retirees. One of them (a GP) was gung-ho on restoring a lot of All-on-4 cases. The other (a periodontist) was simply on the call to kvetch [...]

Kvetchers and Believabilityjonathanr2023-05-24T11:56:15-04:00

Dental Marketing Ideas-Why patients buy…..

james2019-10-23T18:15:42-04:00

Dental Marketing Ideas-Why patients buy..... Given the shrinking middle class and less money for spending on dentistry, dental marketing ideas and fixed strategies for attracting new patients is a must. The NYT front page today discusses shopping trends at higher end stores like Nordstrom, Neiman Marcus, Bergdorf Goodman. Guess what-their sales are back, big time. While the middle class evaporates there are still consumers spending money on all kinds of stuff -be it apparel, experiences, or services. A big take-home from the entire article is making sure your message resonates with why the customer is [...]

Dental Marketing Ideas-Why patients buy…..james2019-10-23T18:15:42-04:00

Dental Practice Management:Pricing–Avoid the Herd PLUS Leveraging Pricing Part I

james2019-10-23T19:14:55-04:00

Dental Practice Management:Pricing--Avoid the Herd PLUS Leveraging Pricing Part I In dental practice management and fees-avoiding the “rush to cheap” can be a real challenge since it’s easy to get caught up in “retail mentality” as one watches the majority of the retail world heading there. This something to be aware of and position yourself away from that game. If you weren’t aware of the fact that there has been no long term retail discounter in the history of business you should seek out information on that subject versus believing that “discount is king.” [Don’t [...]

Dental Practice Management:Pricing–Avoid the Herd PLUS Leveraging Pricing Part Ijames2019-10-23T19:14:55-04:00

Independent Dentist-Why you need Ethical Selling Dentistry Systems

james2019-10-23T19:15:45-04:00

Independent Dentist-Why you need Ethical Selling Dentistry Systems For today's independent dentist, having a proven sales and marketing system in place is needed now more than ever before. While the economy is starting to show signs of life, the dental market remains forever changed following the “great recession.” Most aren’t ready for the risk and opportunity. BECAUSE, here’s what you are up against…….. Fundamentally, the middle class that traditionally bought dentistry is gutted. Yes, the upper 20% of the affluent are still on top and gaining ground but the rest of the middle class can [...]

Independent Dentist-Why you need Ethical Selling Dentistry Systemsjames2019-10-23T19:15:45-04:00

Dental Marketing Ideas-Decrease the Data You Give Your Patients

james2019-10-23T19:19:49-04:00

Dental Marketing Ideas-Decrease the Data You Give Your Patients In the dental marketing ideas series I advise my program members to keep everything simple in case presentation and decrease the data you give the patients. Here is why-Every 18 months for the last decade, the world has doubled the data it pushes to you. Twice as much email, twice as many friend requests, twice as many sites to check, twice as many devices. That’s what’s going on in your patient’s world. It’s becoming more difficult to insert yourself into their conversations without a clear focused [...]

Dental Marketing Ideas-Decrease the Data You Give Your Patientsjames2019-10-23T19:19:49-04:00

Independent Dentist-Delta Dental – A Call to Arms

james2019-10-23T19:22:18-04:00

Independent Dentist-Delta Dental - A Call to Arms The Independent Dentist is under siege. For the independent dentist- Delta is always on the move finding ways to cut its payments, increase profits, and fool the public and dentists into thinking they are the white knight. The truth is, they are evil incarnate for the independent dentist and are the enemy. Their business success means your business failure. If you don’t ‘Get It’ then welcome to a very big wake-up call. Anyone who has had a science class is familiar with the “put a frog in [...]

Independent Dentist-Delta Dental – A Call to Armsjames2019-10-23T19:22:18-04:00