Past full-arch implant clinical skills which are easy to acquire and gaining the ability to "sell" cases that cost as much as a nice motorbike or a well equipped car, unless a practice secures professional specialty advertising assistance, the odds are stacked greatly against that practice having a regular supply of terminal dentition patients looking for full arch implant answers who are also willing to write a check for the fee involved (or for at least 50-75% of the fee if the Medicare oral surgery benefit is involved for our 65+ year old US patients). Now, another advertising and sales truth, [...]