Queen Elizabeth and Dental Implants: A Royal Lesson

2023-05-23T12:03:31-04:00

The world has been enraptured by Queen Elizabeth's recent passing. Is there more at work here than is first apparent? It's been quite a spectacle. Millions "grieving" someone they never met as if they were best friends at the pub. Apple putting her on the home page as if she was Steve Jobs. Former colonies who suffered at the hands of Her Majesty's military sending condolences from afar. Weeks of official government mourning in countries that allow at most one or two days for bereavement of actual family. A well orchestrated (planned years in advance), made for TV PR event. What [...]

Queen Elizabeth and Dental Implants: A Royal Lesson2023-05-23T12:03:31-04:00

Full Arch Program Member Gets $174K in Cases in Just Two Weeks!

2023-05-23T12:09:07-04:00

Music to me and my team's ears... "Hello James:  a quick update on the activity of Full Arch =Program this last 2 weeks.  We closed on an U/L AO4 "Medicare" case for $40,000 USD and also on a FMRx full mouth reconstruction $45,000 which came in due to the Program advertising plus my name recognition in newspaper plus the great content you have about my skills at the website.  I find that new patients come in because I am in the public recognition which is a by-product of the AOX advertising." One week later: "Hello Doctor: in the time that I [...]

Full Arch Program Member Gets $174K in Cases in Just Two Weeks!2023-05-23T12:09:07-04:00

Here’s Why Your All-on-X Website Content Doesn’t Work

2023-05-23T12:12:26-04:00

I personally review at least a dozen implant practice websites on a weekly basis.  Generally, I am not impressed. It's RARE to find one site in my week that currently has the right content (words, images, and photos) that patients considering a full arch of implants wants to see. What Implant Dentists Get Wrong with Content Here's what's usually there: The wrong words The wrong images The wrong photos Broken links Tired, old looking, appearance Fancy, new sites that are VERY dentist/technical focused Flying drone shots (seriously people, drones?!?) Fancy Videos that Patients Don't Care About Close Up Zoom-Ins of [...]

Here’s Why Your All-on-X Website Content Doesn’t Work2023-05-23T12:12:26-04:00

Our Dental Implant Print Ads Have Sold…

2023-05-23T12:13:01-04:00

The majority is usually wrong.  Yet, most educated dentists don't even know that maxim! Here's a huge insider secret in the dental implant advertising sub niche. Newsprint via subscription daily newspaper has sold and continues to sell more dental implants world wide than any other medium (including Google) yet most in the profession are clueless of this fact. It takes the right headlines, the right copy, and the right artwork illustrations but when you get it right something magical happens. Print Ad Success Our print ads have sold more dental implants than any other print ads in the profession. Yes, [...]

Our Dental Implant Print Ads Have Sold…2023-05-23T12:13:01-04:00

What Is Your Plan for Full-Arch Implant Cases?

2023-05-23T12:13:44-04:00

Within 18 months of founding our Program, we surpassed ClearChoice with the number of practice locations in North America. Then they opened a few new centers and went back to being #1, then we quickly regained the upper hand and have continued to add 1-2 new locations monthly.  Since then, we go back and forth. And of course, outside of the industry gorilla (ClearChoice), no one else ever comes even close to how many doctors we have worked with for cases (and continue to work with as an ad agency). The Difference with Full-Arch Cases The more doctors we have [...]

What Is Your Plan for Full-Arch Implant Cases?2023-05-23T12:13:44-04:00

Take a Look at This All-on-X Case

2023-05-23T12:14:15-04:00

Do you like the case in this image? Pretty nice, right? It's an example of the kinds of cases our AO4 doctors do routinely. While others with advanced implant training "wish" our member doctors DO. This particular case also illustrates the power of our "Medicare Implant" advertising message as this patient responded to a Medicare related treatment ad. This particular patient, alas, did not have the right Medicare plan to get any help or reimbursement from Medicare but they still went forward with treatment. The Medicare Issue "Medicare" created the phone call and OUR member got the $45,000 case that [...]

Take a Look at This All-on-X Case2023-05-23T12:14:15-04:00

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages

2023-05-23T12:22:27-04:00

I've gone into the long list of reasons why the public wants immediate implant procedures such as All-on-4 / All-on-X / etc. There are millions of patients in terminal dentitions and millions who will enter that category during their life and every patient in this category is interested in options. One thing is certain, they do NOT want the dentures they saw their parents suffer with (or not wear at all!). While ortho and cosmetics will always have an audience in dentate patients, we are in a 20-30 year expansion period in the segment of patients not exposed to fluoride [...]

Advertising Realities for Full-Arch Cases: Concept #2 – Best Messages2023-05-23T12:22:27-04:00

The Best Advertising Mix for AOX Is…

2023-05-23T12:25:47-04:00

What is the BEST ad mix for finding AOX Cases? A very good question. Ultimately, the ad mix will depend on location as well as goals with case numbers.  If your goal is 3-4 arches per month, your ad 'mix' will be different from someone that wants two arches EVERY week. If you are in a market that is predictable with Medicare billing for medical necessity oral surgery and endosteal implants, this will also affect the mix. The Best Advertising Mix In the majority of markets, Search based Google paid ads are a big component for finding AOX cases. There [...]

The Best Advertising Mix for AOX Is…2023-05-23T12:25:47-04:00

Two Things That Divide Those Who Can From Those Who Do (A Lot)

2023-05-23T12:26:27-04:00

Is it still possible to treat three to four full-arch implant cases per month or even two arches every week? In most most markets, these goals are still achievable. [We verify all markets before we embark on ANY goal which is a discussion we have on our 1:1 calls with possible new member clients. More on that below.] But there is a divide between those who can and those who do. The Appeal of Quick Treatments Patients still want and need full arch implants. These accelerated treatment methods that allow the patient to avoid a removable denture step over "traditional" implant [...]

Two Things That Divide Those Who Can From Those Who Do (A Lot)2023-05-23T12:26:27-04:00

Self-Assessment: Is It Time for More Full-Arch Implant Cases?

2023-05-23T12:27:01-04:00

Here is a self-assessment to help you decide if it's time to consider you are ready to pursue more full-arch implant cases by way of laser focused specialty advertising and for using a sales process rivals or exceeds any competitor or the local ClearChoice. Can you competently perform All-on-4 / All-on-X cases now with your last case being within the last 60 days? Do you are use computer guided surgery (e.g. Chrome or similar)?  If yes, give yourself bonus points for adding efficiency and more predictability to your cases. Do at least 9 out of 10 patients say they are happy [...]

Self-Assessment: Is It Time for More Full-Arch Implant Cases?2023-05-23T12:27:01-04:00
CONTACT
James McAnally,
DDS,FAGD,FICOI,FMII
Founder, Big Case Marketing
Info@bigcasemarketing.com
Big Case Marketing
1511 Avenida Ponce de Leon
Tower 1000 STE 1021
San Juan, PR 00909
(800) 724-9420 | (206) 905-1874
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