I did my first case presentation following your precepts and directions yesterday. A clerk from a local nursery agreed to a $65,000 rehab. Today, the case is signed, sealed and delivered with financing approved – a textbook example of applying big case marketing techniques. The point to my story is that with the case presented your way, creating patient understanding, dental implant marketing techniques, I closed the big case. She and her sister really were excited about getting the treatment done and 'making it happen.' Thanks again James!" Later, Dr. Argeros wrote: “Wow! What a month! We ran our radio spot for our participation in the dental implant research study using your promotional materials. The response has been phenomenal! I have been doing consults and case presentations for the last five weeks and more important, just as you predicted, we have signed a number of patients for Big Cases. Our $2,500 marketing expense generated over $146,000 in treatment fees! What a great feeling it is to be able to finally do the type of implant dentistry that I have wanted to do – and utilize the advanced training I spent years to learn. James, I can’t thank you enough for leading me through the proper marketing strategies needed to attract Big Cases. I never thought a general dentist like me would get these types of cases routinely coming through my door. What a great feeling to help more patients enjoy a better quality of life, while personally enjoying every minute of providing their treatment and being compensated very well for it. My hat goes off to you, James. In dental consulting, you delivered on your promise and then some. I’m happy I decided to join your dental management program before someone else in my market! Looking forward to seeing you again and learning from the Big Case Marketing Master.
John Argeros, Diplomate, ICOI, Diplomate, ABOI, Boston, Massachusetts