There are a few entities out there claiming to be “franchisors” of the All-on-X procedure as a business model.
How many dental franchises can you name and point to as resoundingly successful in the profession?
Different Models for Different Businesses
Think of the biggest national clinic names you know:
- First up. ClearChoice – 100% corporate owned (now owned by Aspen). Definitely not a franchise.
- There is Aspen dental which owns its locations 100%. Again not a franchise.
- Then there is Heartland which buys practices and hires back the owners for a period. Also not a franchise.
- Then there are a myriad of DSO groups who you sell out to who agrees to operate the business while gradually paying you out as an employee. None of these have any real national name presence but also not franchises.
If you say “zero,” then you have the correct answer. The independent private dental practice model doesn’t lend itself to successful franchising.
Multiple, corporate owned, general practice locations work. DSOs that take over management and give you and your team orders also work.
Franchises, don’t.
So, don’t buy into the hype.
Reasons To Avoid All-on-X Franchises
Here are a few more reasons to avoid All-on-X “Franchises” like the latest coronavirus variant:
- Upfront big franchise fee eats up your advertising dollars needed to actually find your All-on-X cases. As you know by now, these cases are 100% advertising dependent.
- Zero MBA level sales training. Just pretty brochures that do nothing to get patients to opt for All-on-X treatment.
- Zero real phone sales training for your team. No phone training means a lot fewer cases from any ad dollars spent. So basic, yet overlooked.
- You can assemble All-on-X clinical CE + All-on-X Lab + All-pn-X Advertising + MBA level sales process training for far less money than any “franchise” will attempt to sell you on their concept of franchise.
- The hidden motivations of the franchisor (usually tying you to the lab they own or the implants they sell!). In other words, they create the “franchise” just to get into your wallet for what they are really selling which is either laboratory services, their special implant, or both.
Click here to have your one-on-one discussion about this with Dr. McAnally.
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